Max Launches OWN: Oprah Winfrey Network Hub

Max has launched the OWN: Oprah Winfrey Network hub on its platform in the United States.

“Our mission at OWN is to deliver programming that serves the female Black viewer, and this cross-portfolio collaboration presents a terrific opportunity to expand on that mission,” Tina Perry, president of OWN, said in a statement. “OWN’s premium content will not only be available to our current fans, but it will also be available to a whole new audience that can easily access our programming with this dedicated hub.” 

The OWN hub can be found on the Max platform within the “Brand Spotlight” carousel on the home page among brands in the Warner Bros. Discovery portfolio, including HBO, Max Originals and DC. 

MAX also features thematic curations of content. Within the OWN hub, these curations include “Black Voices” and “More Picks for OWN Fans.” Currently, the “Black Voices” curation, for example, has HBO Originals “Insecure,” “Euphoria,” and “Winning Time: The Rise of the Lakers Dynasty,” Warner Bros. Television’s “Abbott Elementary,” Adult Swim’s “The Boondocks,” and Cartoon Network’s “Steven Universe.”

“OWN’s incredible and diverse programming adds power and depth to Max’s roster of brands, bringing a variety of series and genres to an unparalleled lineup within our Brand Spotlight such as HBO, Max Originals, Discovery, Magnolia Network, and so much more,” said Lisa Holme, SVP of global content strategy, analysis, merchandising and podcasts. 

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The OWN hub on Max currently includes: 

“All Rise,” Seasons 1 – 3
“All the Single Ladies,” Season 1
“Behind Every Man,” Season 1
“Belle Collective,” Season 2
“Dark Nights in the City,” Season 1
“David Makes Man,” Season 2
“Family or Fiance,” Seasons 1 – 3
“Iyanla: Fix My Life,” Seasons 3 – 8
“Ladies Who List: Atlanta,” Season 1
“Love & Marriage: DC,” Seasons 1 – 2
“Love & Marriage: Huntsville,” Seasons 1 – 6
“Marry Me Now,” Season 1
“Oprah’s Master Class,” Season 6
“OWN Spotlight: Honoring Our Kings”
“OWN Spotlight: Oprah and 100 Black Fathers”
“OWN Spotlight: Oprah and Quinta Brunson, Abbott Elementary”
“OWN Spotlight: They Call Me Dad,” Season 1
“Put a Ring on It,” Seasons 1- 4
“Ready to Love” Season 1 – 7
“Shattered Hearts” Season 1
“Speak Sis,” Season 1
“Super Soul,” Season 1
“Super Soul Sunday,” Seasons 1, 2, 4, 5 & 9
“The Great Soul Food Cook-Off,” Season 1
“The Legacy of Black Wall Street,” Season 1

Interpret: Discovery+ Fills Strong Niche

Discovery Channel’s new Discovery+ streaming service, which launched Jan. 4 in the United States, is filling a strong niche, according to Interpret research.

Available for $5 per month with a commercial-free version at $7 per month, the platform not only offers shows from Discovery Channel, with more than 55,000 episodes at launch, but also content from Discovery-owned HGTV, TLC, Food Network, Animal Planet, OWN and more. Discovery also has partnerships with BBC, A&E, Group Nine and others to provide additional content.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Discovery’s portfolio of channels offers an array of science, reality and non-fiction programming, providing it with a unique niche of content that is differentiated from Disney+, HBO Max, Peacock or other broadcast and cable TV network-oriented streaming services,” according to Interpret.

Interpret’s New Media Measure found that this type of content is popular, with viewership of Discovery’s portfolio of channels ranging from 7% to 20% of pay-TV subscribers.

“Discovery is betting that those same people will happily pay $5 per month, particularly if they leave traditional pay-TV,” according to Interpret.

Discovery+ is already available in the United Kingdom and Ireland and intends to roll out to 25 international markets this year. A promotion from Verizon provides as much as one year free of Discovery+ to its wireless customers.

Apple Inks Content Deal With Oprah Winfrey

Apple June 15 unveiled a multi-year content partnership with Oprah Winfrey, “the esteemed producer, actress, talk show host, philanthropist and CEO of OWN,” the tech giant announced.

Winfrey and Apple will create original programs that “embrace her incomparable ability to connect with audiences around the world,” according to Apple.

Winfrey’s projects will be released as part of a lineup of original content from Apple.