Netflix: ‘Outside the Wire’ Streamed by 66 Million Subs in Q1

Netflix’s android-themed war actioner Outside the Wire, co-starring Anthony Mackie and Damson Idris, was streamed by more than 66 million subscribers in the first 28 days in the quarter — leading all of the SVOD pioneer’s original programming debuts, the streamer reported. Netflix counts a view after 120 seconds of streaming.

According to Netflix, top streamed episodic content in the quarter included the first season of “Firefly Lane” (49 million), season three of “Cobra Kai” (45 million), “Fate: The Winx Saga” (57 million), and “Ginny & Georgia” with 52 million households. Other top movies included award-winning I Care a Lot (56 million), Jennifer Garner’s Yes Day (62 million), and the last installment of the To All the Boys I’ve Loved Before trilogy (51 million).

Netflix is on target to spend $17 billion on content in 2021.

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“We program across many genres because tastes are very diverse,” co-CEOs Reed Hastings and Ted Sarandos wrote in the shareholder letter. “Even for one person, what they desire will vary widely depending on their mood or who they are watching with.”

Nielsen: Netflix’s ‘Bridgerton,’ ‘Cobra-Kai’ Again Swap Spots Atop Weekly Original Content Streaming Chart

Netflix’s original series “Bridgerton” and “Cobra-Kai” continued their musical chairs atop Nielsen’s delayed weekly (Jan. 11-17) Top 10 Chart of original episodic streaming content viewed in the United States.

“Bridgerton,” from Shonda Rhymes’ production company, tracked 1.38 billion minutes viewed across eight episodes, followed by “Cobra Kai” with 1 billion across 30 episodes. The latter tracked 2.1 billion minutes to “Bridgerton” totaling 1.67 billion minutes the previous week. And the period drama topped “Cobra Kai” the week before that with 2.64 billion minutes.

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“We’ve had ‘Cobra-Kai’ and ‘Bridgerton’ swapping the lead more than a NASCAR race over the past couple of weeks,” Brian Fuhrer, SVP of product strategy, said in a video post. Fuhrer said the week marked the debut of Disney Plus’ “WandaVision” on the chart, tracking 434 million minutes across two episodes — besting “The Mandalorian” with 339 million across 16 episodes.

Damson Idris and Anthony Mackie in Netflix movie ‘Outside the Wire’

The week the saw the arrival Netflix original movie, Outside the Wire, which lead all feature films with 556 million minutes streamed.

“It was by far the most-streamed movie of the week,” Fuhrer said.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.