Netflix’s android-themed war actioner Outside the Wire, co-starring Anthony Mackie and Damson Idris, was streamed by more than 66 million subscribers in the first 28 days in the quarter — leading all of the SVOD pioneer’s original programming debuts, the streamer reported. Netflix counts a view after 120 seconds of streaming.
According to Netflix, top streamed episodic content in the quarter included the first season of “Firefly Lane” (49 million), season three of “Cobra Kai” (45 million), “Fate: The Winx Saga” (57 million), and “Ginny & Georgia” with 52 million households. Other top movies included award-winning I Care a Lot (56 million), Jennifer Garner’s Yes Day (62 million), and the last installment of the To All the Boys I’ve Loved Before trilogy (51 million).
Netflix is on target to spend $17 billion on content in 2021.
“We program across many genres because tastes are very diverse,” co-CEOs Reed Hastings and Ted Sarandos wrote in the shareholder letter. “Even for one person, what they desire will vary widely depending on their mood or who they are watching with.”
Netflix’s original series “Bridgerton” and “Cobra-Kai” continued their musical chairs atop Nielsen’s delayed weekly (Jan. 11-17) Top 10 Chart of original episodic streaming content viewed in the United States.
“Bridgerton,” from Shonda Rhimes’ production company, tracked 1.38 billion minutes viewed across eight episodes, followed by “Cobra Kai” with 1 billion across 30 episodes. The latter tracked 2.1 billion minutes to “Bridgerton” totaling 1.67 billion minutes the previous week. And the period drama topped “Cobra Kai” the week before that with 2.64 billion minutes.
“We’ve had ‘Cobra-Kai’ and ‘Bridgerton’ swapping the lead more than a NASCAR race over the past couple of weeks,” Brian Fuhrer, SVP of product strategy, said in a video post. Fuhrer said the week marked the debut of Disney Plus’ “WandaVision” on the chart, tracking 434 million minutes across two episodes — besting “The Mandalorian” with 339 million across 16 episodes.
Damson Idris and Anthony Mackie in Netflix movie ‘Outside the Wire’
The week the saw the arrival Netflix original movie, Outside the Wire, which lead all feature films with 556 million minutes streamed.
“It was by far the most-streamed movie of the week,” Fuhrer said.
Persons 2+ Total Minutes Viewed – Week of Jan. 11 – 17, 2021
Original Programming
Rank
SVOD Provider
Series
Number of Episodes
Minutes Streamed
(Millions)
1
Netflix
“Bridgerton”
8
1,380
2
Netflix
“Cobra-Kai”
30
1,000
3
Netflix
“Night Stalker: The Hunt for a Serial Killer”
4
867
4
Netflix
“Lupin”
5
494
5
Netflix
“Chilling Adventures of Sabrina”
36
442
6
Disney+
“WandaVision”
2
434
7
Netflix
“Disenchantment”
30
401
8
Netflix
“The Crown”
40
394
9
Netflix
“Virgin River”
20
340
10
Disney+
“The Mandalorian”
16
339
Top Streamed Licensed Programming
Rank
SVOD Provider
Series
Number of Episodes
Minutes Streamed
(Millions)
1
Netflix
“Criminal Minds”
285
853
2
Netflix
“Grey’s Anatomy”
366
711
3
Netflix
“Mariposa de Barrio”
91
621
4
Netflix
“Supernatural”
328
591
5
Netflix
“Schitt’s Creek”
80
577
6
Netflix
“L.A.’s Finest”
13
546
7
Netflix
“NCIS”
353
471
8
Netflix
“Cocomelon”
5
468
9
Netflix
“New Girl”
146
354
10
Netflix
“The Blacklist”
152
307
Top Streamed Movies
Rank
SVOD Provider
Movie
Number
of Parts
Minutes Streamed
(Millions)
1
Netflix
Outside the Wire
1
556
2
Netflix
We Can Be Heroes
1
316
3
Disney+
Soul
1
302
4
Disney+
Moana
1
229
5
Amazon
One Night in Miami
1
188
6
Disney+
Frozen 2
1
160
7
Amazon
Catch Me If You Can
1
122
8
Netflix
Good Burger
1
117
9
Hulu
Killers (2010)
1
106
10
Netflix
Unknown
1
100
Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.
