Netflix Expands Middle East Presence

Netflix Feb. 19 announced a regional partnership in the Middle East with OSN, an entertainment network with broadcast rights into 24 countries across the Middle East and North Africa region.

The partnership comes amid a shifting global media landscape that sees demand for content across multiple platforms – including over-the-top – continue to grow.

OSN customers will be able to access Netflix’s content library via an updated set-top box that will be launched towards the end of the second quarter. Customers will also be able to pay for their Netflix subscription via one consolidated OSN bill.

Netflix’s first Arabic stand-up comedy, “Adel Karam: Live from Beirut,” is due to launch soon.

“The future of the entertainment industry in the MENA region will be shaped by providers who offer value and choice at every turn, CEO Martin Stewart said in a statement.

The deal also offers access to original series and films in 4K Ultra HD and HDR, including Bright, “Stranger Things,” “Orange is the New Black, “House of Cards” and The Crown,” “13 Reasons Why,” “Narcos,” and the new cyberpunk noir, “Altered Carbon.”

“With this regional partnership, OSN’s customers will be able to seamlessly access and enjoy all the best entertainment in one place,” said Maria Ferreras, VP business development for EMEA at Netflix.