TiVo Bows Branded OS Integration on Chipsets for Smart TVs

TiVo and Amlogic, a semiconductor company, Jan. 4 announced that they have pre-integrated co-branded 4K and 2K chipsets for the United States and European television markets.

According to TiVo, TV original equipment manufacturers (OEMs) are under pressure to respond to consumer price sensitivity in the low-margin smart TV market and often lack the scale to develop the content relationships necessary to build their own proprietary streaming platforms.

TiVo reports its operating system is a first-of-its-kind independent media platform that gives OEMs significantly more control over the user experience, access to critical content service providers, and a portable partnership model.

“Smart TVs powered by TiVo are at the forefront of innovation, providing new ways for consumers to enjoy TV with easy setup, an award-winning personalized experience and natural voice navigation,” Benjamin Maughan, GM of smart-TV media platforms at Xperi, said in a statement.

James Xie, SVP of corporate business strategy at Amlogic, said the collaborative TiVo OS on Amlogic 4K and 2K chipsets will make it easier and faster for TV OEMs to deliver a multimedia experience to U.S. and European consumers.

“We believe that the industry will benefit from a partner-oriented, independent media platform that provides the necessary scale, both in technology and content, to satisfy the global media landscape,” Xie said.

Disney+ Inks Distribution Via China’s VIDAA Operating System

Disney’s branded subscription streaming video platform, Disney+, is getting distribution on select Hisense and Toshiba smart-televisions using VIDAA, the Chinese-owned operating system software utilizing the open-sourced Linux platform.

Based in Atlanta, VIDAA was launched by the Hisense Group, a Chinese multinational electronics manufacturer with TV sales revenue of about 30 billion yuan ($4.7 billion) in 2019.


In 2020, VIDAA introduced a revamped user interface named 4.0, which puts users and their way of consuming content at the core of the design. As of May 2021, the VIDAA U5 OS saw further improvements by implementing Google Assistant, its own voice activation software, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Our cooperation with The Walt Disney Company is a major milestone for our organization,” Guy Edri, EVP of VIDAA USA, said in a statement. “Bringing Disney+ to the VIDAA platform globally is just the first step. We’re looking forward to working with Disney on ways to expand our collaboration and opportunities to bring their full suite of streaming services to our customers in the future. Today marks not only the launch of an amazing service on a state-of-the-art platform, but a start of a long-term relationship between two companies, each a leader in its industry.”