Demand Soars for ‘Orange Is the New Black’ and ‘Castle Rock,’ the Week’s Top Digital Originals, Parrot Analytics Says

One full week after the release of a new season, demand for “Orange is the New Black” rose 64% from the prior week, solidifying the women-in-prison drama’s hold on the top spot on the digital originals chart, according to Parrot Analytics data for the week ended Aug. 4.

The Netflix series shot to the No. 1 spot the prior week with the debut of Season 6, which gave “Orange” a 46% boost in Demand Expressions. “Orange” is the oldest show on the chart and also took over the top spot on the overall TV series chart, besting the prior week’s No. 1 show, “Spongebob Squarepants,” by nearly 13 million Demand Expressions.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Hulu’s “Castle Rock,” the highly anticipated horror series based on the writings of Stephen King, shot up to No. 2 on the digital originals chart from No. 6 the prior week with a 40.5% spike in demand.

Another Hulu show, “The Handmaid’s Tale,” slipped to No. 3 on the digital originals chart from No. 2 the prior week, with an 8.1% drop in demand.

Netflix’s “Stranger Things” remained at No. 4, with demand essentially flat.

Rounding out the top 5 on the digital originals chart for the week ended Aug. 4 was “Queer Eye,” which slipped from No. 3 the prior week and a suffered a 16.3% decline in demand.

“Narcos” cracked the top 10 digital originals chart, at No. 7, with a 44.4% gain in demand, after Netflix announced a reset for Season 4. The first three seasons explored the cocaine war in Colombia in both the pre- and the post-Pablo Escobar world. The renamed “Narcos: Mexico” is set to premier globally later this year. Filming is taking place now in Mexico, and stars Michael Pena and Diego Luna have moved from Colombia to Mexico.

Also back in the top 10 on the digital originals chart is “Marvel’s Luke Cage,” up a notch at No. 10 from No. 11 the prior week, with a 10.7% spike in demand.

Rounding out the top ten is Marvel’s Luke Cage with 14.9 million Demand Expressions. The superhero series was previously ranked #11 last week.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating  platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Season 6 Launch Sends ‘Orange Is the New Black’ To No. 1 on Digital Originals Chart

With the launch of Season 6, Netflix’s “Orange is the New Black” shot to the No. 1 spot on the digital originals chart for the week ended July 28, with a 46% spike in demand from the prior week, according to Parrot Analytics data.

The surge in Demand Expressions for the women-in-prison drama sent the previous week’s top digital original, Hulu’s “The Handmaid’s Tale,” to the No. 2 spot on the chart, with a 16% drop in demand the week after the season finale became available for viewing.

“Orange is the New Black,” created by Jenji Kohan, is also the eighth most popular show on Parrot Analytics’ overall TV shows chart.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Diane Guerrero, who plays Maritza Ramos on “Orange is the New Black,” has just been tapped to join the live-action cast of “Doom Patrol” on DC’s upcoming subscription streaming service, playing the notoriously unstable “Crazy Jane.”

Elsewhere on the digital originals chart for the week ended July 28, “Queer Eye” slipped to No. 3 from No. 2 the prior week with a modest 8.3% drop in demand.

“Stranger Things” also slipped a notch, to No. 4, with demand down 10.7%. Netflix programming executive Cindy Holland on July 29 said on the Television Critics Association’s press tour in Beverly Hills that Season 3 of the sci-fi series has been delayed until the summer of 2019.

“13 Reasons Why” remains at No. 5, with demand relatively flat. Netflix recently announced that the controveral teen-suicide drama has been renewed for a third season, expected to launch in May 2019.

“Castle Rock,” the highly anticipated horror series from Hulu that made a big splash at Comic-Con, debuted at No. 6 on the digital originals chart. The show is based on the stories of Stephen King. “Castle Rock” debuted last week and saw Demand Expressions soar more than 140%.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

‘Handmaid’s Tale’ Still No. 1 on Digital Originals Chart, While ‘Orange Is the New Black’ Sees Demand Double

The arrival of the highly anticipated finale of Hulu’s “The Handmaid’s Tale” on July 11 meant the dystopian drama series had no trouble staying at the top of the digital originals chart the week ended July 14, with 25% higher demand compared to last week, according to Parrot Analytics data.

“The Handmaid’s Tale” also surged up to fourth place (from No. 10) on the overall TV series chart.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

The Hulu series is not the only digital original series to post a significant gain in demand, according to Parrot Analytics. Netflix’s “Orange is the New Black” saw its demand more than double as trailers arrived promoting the July 27 debut of Season 6 – propelling the women’s prison drama to the No. 2 spot on the digital originals chart, up from No. 7.

“Queer Eye” slipped to No. 3 from No. 2 the prior week, while the controversial teen suicide drama “13 Reasons Why” remains at No. 4.

Rounding out the top five on the digital originals chart is “Marvel’s Luke Cage,” down a spot from the prior week.

New to the digital originals top 10 chart is Hulu’s “Castle Rock,” which debuted at No. 6.  The Stephen King-based horror series doesn’t arrive on the OTT channel until July 25, but interest in the show is clearly mounting, Parrot Analytics data shows.

Netflix’s “Stranger Things” also is back on the chart, as fans discuss the recent teases about Season 3. Fan engagement is also keeping “Sense8” in high demand: The show remains at No. 5 on the digital originals chart, even after the two-hour finale in June, as fans continue to campaign for Netflix to “un-cancel” the sci-fi title.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

’13 Reasons Why’ Flying High Among Digital Originals, Parrot Analytics Says

With a 58% spike in demand, Netflix’s “13 Reasons Why” remained in the No. 1 spot on the digital originals chart for the week ended May 26, according to Parrot Analytics Demand Expressions data.

Season two of the teen drama – centered on the aftermath of a teenage girl’s suicide – debuted May 18, making this the first full week in which episodes are available.

The series’ number of Demand Expressions soared to nearly 68 million, more than any other TV show – digital original or regular broadcast – during the week.

In the week leading up to Memorial Day, there were few changes to the digital series demand chart. However, Netflix is releasing more than 80 new titles in June, and Parrot Analytics says it expects demand chart fluctuations in the weeks to come.

The popularity of season two of “13 Reasons Why,” like the popularity of season one, is fuelled by controversy.

The finale of season one, showing a teenage girl taking her own life, prompted schools to issue warnings to parents to monitor their children’s viewing.

For season two, Netflix aired a “cold open” before the first episode featuring cast members read the following disclaimer: “‘13 Reasons Why’ is a fictional series that tackles tough, real-world issues, taking a look at sexual assault, substance abuse, suicide, and more. By shedding a light on these difficult topics, we hope our show can help viewers start a conversation. But if you are struggling with these issues yourself, this series may not be right for you or you may want to watch it with a trusted adult. And if you ever feel you need someone to talk with, reach out to a parent, a friend, a school counselor, or an adult you trust, call a local helpline, or go to 13ReasonsWhy.info. Because the minute you start talking about it, it gets easier.”

Elsewhere in the top 5, demand for “Cobra Kai” slipped 15%, but the series – a sequel the 1984 movie “The Karate Kid” – remains at No. 2 on the digital originals chart.

Following Martin Kove’s appearance in the season one finale, the “Karate Kid” alum is joining the cast in season two.

Hulu’s “The Handmaid’s Tale” and Netflix’s “Arrested Development” remain at No. 3 and No. 4, respectively, while “Orange is the New Black” shot up to No. 5 from No. 10, bumping “Lost in Space” out of the top 10.

“Orange is the New Black” experienced a nearly 32% uptick in demand, as Digital Spy revealed details about the upcoming sixth season of the women prison drama.

Looking at the bottom half of the top 10 digital originals chart, Netflix’s “The Crown” experienced a significant (54%) rise in demand during the week, lifting it to No. 9 from No. 28 the prior week.

The historical drama picked up a supporting actress award at the BAFTA television awards on May 13.

Rounding out the top 10, Netflix’s “Stranger Things” has reappeared in the top 10, at No. 10, after an absence of several weeks.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

’13 Reasons Why’ Retakes No. 1 Spot on Digital Originals Chart

Buoyed by the May 18 launch of season two, Netflix’s “13 Reasons Why” returned to the No. 1 spot on the digital originals chart for the week ended May 19, according to Parrot Analytics Demand Expressions data.

The teen drama, centered around the suicide of a teenage girl, had ceded the top spot on the prior week’s chart to YouTube Red’s “Cobra Kai,” a sequel series to the classic The Karate Kid movie, despite a 43.4% spike in demand.

Demand in the current week rose nearly 7%, which combined with a nearly 12% drop in demand for “Cobra Kai” put “13 Reasons Why” back on top.

“13 Reasons Why,” with its difficult topic of teen suicide, is a controversial show. In the weeks leading up to its debut high schools around the country sent notices to parents, asking them to monitor their children as they watched the program.

In season two, showrunner Brian Yorkey has extended the narrative beyond the story of teenager Hannah Baker’s death and the “13 reasons” why she killed herself, according to a cassette recording she made and distributed to those she felt responsible.

Season two digs into the aftermath of Hannah’s suicide, and its impact on the community and her fellow students.

Hulu’s “The Handmaid’s Tale” rose up a notch to No. 3, with modest 5% increase in demand, bumping “Arrested Development” down a spot to No. 4.

“Arrested Development” generated 20 million Demand Expressions in the week ended May 19, down from 26.8 million the prior week, but still managed to stay ahead of “Lost in Space,” which remained at No. 5 with an 11% drop in demand.

“Sense8” rose up to No. 6 on the digital originals chart (from No. 10 the prior week) after the debut of its final-seasaon trailer on May 17.

The modern science-fiction series had 13% more Demand Expressions than “Orange is the New Black,” which slipped to No. 10 from No. 9 the prior week.

Both series are currently on hiatus

For linear network broadcasters, May Sweeps is an annual pre-summer event filled with dramatic character exits, special guest stars, and unexpected plot twists.

Parrot Analytics’ overall TV series chart reflects this.

For the first time, ABC’s “Grey’s Anatomy” is ranked at No. 1 in the domestic chart, followed by Nickelodeon’s “Spongebob Squarepants,” AMC’s “The Walking Dead,” and The CW’s “The Flash.”

NBC’s “Saturday Night Live” (No. 5) had 7% more Demand Expressions than ABC’s “American Idol.”

The celebrated sketch recently finished its 43rd season.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Stranger Things’ the Week’s Top Digital Original, But Demand for ‘Handmaid’s Tale’ Soars

Netflix’s “Stranger Things” took the No. 1 spot on the top 10 digital originals chart for the week ended March 31, bumping Marvel’s “Jessica Jones” to No. 2 after three weeks in the top position, according to Parrot Analytics’ Demand Expressions data.

Digital original hits such as “Stranger Things,” “13 Reasons Why,” “Orange is the New Black” and “The Handmaid’s Tale” all registered an increase in demand from the prior week, Parrot data shows.

“13 Reasons Why” rose to No. 3 from No. 7 the prior week and No. 9 the week before, while “Orange is the New Black” slipped to No. 7 from No. 4, despite a modest 2.6% increase in demand.

Netflix also saw two new entries in the top five. “Santa Clarita Diet” moved up to No. on the digital originals chart from No. 9 the previous week, while “On My Block” jumped to No. 5 from No. 9. Both shows saw demand rise by about 30% from the prior week.

Hulu’s “The Handmaid’s Tale” has been largely absent from the top 10 as it finished its sophomore season. But with new episodes returning April 25, the dystopian series saw its demand spike 86% – fueled, no doubt, by the March 28 release of a season three trailer. “The Handmaid’s Tale” debuted on the chart at No. 10.

On the overall TV series chart, “Spongebob Squarepants” returned to No. 1 after ceding the top spot last week to AMC’s “The Walking Dead,” now at No. 2.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Latest Seasons of ‘Orange,’ ‘Power’ Coming to Disc June 12

Lionsgate June 12 will release Orange Is the New Black: The Complete Fifth Season on DVD, Blu-ray and digitally.

The fifth season of the Netflix series features the inmates of Litchfield Penitentiary taking over the prison after a riot to seek justice for inhumane conditions and the death of a fellow inmate.

The show stars Taylor Schilling, Natasha Lyonne, Laura Prepon, Kate Mulgrew, Uzo Aduba, Michael Harney, Nick Sandow, Jessica Pimentel, Taryn Manning, Yael Stone and Danielle Brooks.

Extras include a gag real, audio commentaries on select episodes and the featurette “72 Hours In 6 Months: Stories of the Season.”

Also due June 12 is Power: The Complete Fourth Season on DVD.

The Curtis “50 Cent” Jackson executive-produced drama follows the enthralling rags-to-riches tale of James “Ghost” St. Patrick, a wealthy New York nightclub owner who leads a double life of survival and corruption as a drug kingpin. Omari Hardwick, Lela Loren, Naturi Naughton, Joseph Sikora, Jerry Ferrara and 50 Cent star. The fourth season finds Ghost arrested for a murder he did not commit and fighting for his life.

Season Five of “Power” premieres July 1 on Starz and the Starz app.

“Power”

As Marvel Movie Draws Closer, Digital Originals Rise Up the Demand Chart

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

CBS All Access’ “Star Trek: Discovery” remained at No. 1 on the digital originals chart for the week that ended March 3, but dropped from No. 1 to No. 5 on the overall TV shows chart, according to Parrot Analytics’ Demand Expressions data.

On the digital originals chart, the top five remain unchanged from the previous week, but they all lost a quarter of demand compared to last week since no new episodes have aired this year.

“Orange Is the New Black” jumped up a notch to No. 6 on the digital originals chart, displacing the nostalgic teen drama “Everything Sucks!,” which slipped to No. 8. “Everything Sucks!” suffered a 19% decrease in demand from the prior week, and with more original series premiering in March appears likely to drop off the chart.

A third Marvel superhero series entered the top 10 the week ended March 3: “The Punisher,” which joins “Jessica Jones” (No. 7, up a notch from the prior week) and “Daredevil” (which held steady at No. 9). All three series have new episodes in the pipeline. Season 2 of “Jessica Jones” arrives March 8, while a third season of “Daredevil” is expected later this year. A second season of “The Punisher” has also been ordered. All three series have experienced a roughly 20% week-on-week increase in demand. A demand uptick for Marvel/Netflix titles tends to happen around the release of significant Marvel motion picture releases, Parrot Analytics data shows; the next “Avengers” film is scheduled to open theatrically April 27.

On the overall chart, AMC’s “The Walking Dead” shot up to No. 1 from No. 2 the prior week, followed by “Game of Thrones” at No. 2, “SpongeBob SquarePants” at No. 3 and “Grey’s Anatomy” at No. 4. “The Walking Dead” appears to have experienced a renaissance in its popularity. The zombie franchise’s principal producer, Scott Gimple, has talked about plans for more spin-offs of the show in the future. The show, which is currently in its eighth season, already has one spin-off (“Fear the Walking Dead”), and there are discussions for more.

Two long-running reality titles reappeared on the chart. “Keeping Up With the Kardashians” popped back up at No. 8, perhaps due to a pregnancy, while competition format changes may have propelled “The Voice” back onto the chart at No. 10.