Max Launches OWN: Oprah Winfrey Network Hub

Max has launched the OWN: Oprah Winfrey Network hub on its platform in the United States.

“Our mission at OWN is to deliver programming that serves the female Black viewer, and this cross-portfolio collaboration presents a terrific opportunity to expand on that mission,” said Tina Perry, president of OWN, in a statement. “OWN’s premium content will not only be available to our current fans, but it will also be available to a whole new audience that can easily access our programming with this dedicated hub.” 

The OWN hub can be found on the Max platform within the “Brand Spotlight” carousel on the home page among brands in the Warner Bros. Discovery portfolio, including HBO, Max Originals, and DC. 

MAX also features thematic curations of content. Within the OWN hub, these curations include “Black Voices” and “More Picks for OWN Fans.” Currently, the “Black Voices” curation, for example, has HBO Originals “Insecure,” “Euphoria,” and “Winning Time: The Rise of the Lakers Dynasty,” Warner Bros. Television’s “Abbott Elementary,” Adult Swim’s “The Boondocks,” and Cartoon Network’s “Steven Universe.”

“OWN’s incredible and diverse programming adds power and depth to Max’s roster of brands, bringing a variety of series and genres to an unparalleled lineup within our Brand Spotlight such as HBO, Max Originals, Discovery, Magnolia Network, and so much more,” said Lisa Holme, SVP, global content strategy, analysis, merchandising and podcasts. 

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The OWN hub on Max currently includes: 

“All Rise,” Seasons 1 – 3
“All the Single Ladies,” Season 1
“Behind Every Man,” Season 1
“Belle Collective,” Season 2
“Dark Nights in the City,” Season 1
“David Makes Man,” Season 2
“Family or Fiance,” Seasons 1 – 3
“Iyanla: Fix My Life,” Seasons 3 – 8
“Ladies Who List: Atlanta,” Season 1
“Love & Marriage: DC,” Seasons 1 – 2
“Love & Marriage: Huntsville,” Seasons 1 – 6
“Marry Me Now,” Season 1
“Oprah’s Master Class,” Season 6
“OWN Spotlight: Honoring Our Kings”
“OWN Spotlight: Oprah and 100 Black Fathers”
“OWN Spotlight: Oprah and Quinta Brunson, Abbott Elementary”
“OWN Spotlight: They Call Me Dad,” Season 1
“Put a Ring on It,” Seasons 1- 4
“Ready to Love” Season 1 – 7
“Shattered Hearts” Season 1
“Speak Sis,” Season 1
“Super Soul,” Season 1
“Super Soul Sunday,” Seasons 1, 2, 4, 5 & 9
“The Great Soul Food Cook-Off,” Season 1
“The Legacy of Black Wall Street,” Season 1

Apple TV+ to Debut ‘The Oprah Conversation’ July 30

Apple TV+ July 30 will debut “The Oprah Conversation,” a new series from Oprah Winfrey that will explore impactful and relevant topics with thought leaders from all over the world.

In the debut episode, “How to Be an Antiracist,” Oprah and best-selling author professor Ibram X. Kendi will speak with white readers who confront their own racist beliefs. The episode will be available to stream for free exclusively on Apple TV+ July 30 at 4 p.m. PT.

“The Oprah Conversation” will continue with a special two-part interview with athlete, commentator, activist, and creator and host of “Uncomfortable Conversations with a Black Man” Emmanuel Acho on Aug. 7. In part one, Acho will speak to Oprah about his web series and take questions from white viewers. Part two of the interview will see Acho and Oprah dive deeper into their unfiltered discussions about race in response to questions from white and Latinx guests.

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The series will also offer conversations between Oprah and change makers such as Equal Justice Initiative founder and best-selling author Bryan Stevenson. Stevenson’s story and memoir inspired the acclaimed film “Just Mercy.”

“The Oprah Conversation” will premiere alongside “Oprah Talks COVID-19” and “Oprah’s Book Club,” now streaming in more than 100 countries on Apple TV+.

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Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at, for $4.99 per month with a seven-day free trial. The Apple TV app will be available on Sony and Vizio smart TVs later this year. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device.1 For more information, visit

Discovery CEO: SVOD Market Turning into ‘Street Fight’

On the heels of WarnerMedia putting a name (HBO Max) to its pending subscription streaming video service, Disney launching branded service as well as expanding Hulu globally, Discovery CEO David Zaslav says “chasing the same ball” (i.e. scripted digital content) with the world’s biggest media companies is not the company’s focus.

Speaking July 10 with CNBC from the Allen & Co. confab in Sun Valley, Idaho, Zaslav contends the bustling SVOD market is turning into a “street fight” — a scenario he believes Discovery has successfully side-stepped.

“[About] 50% to 60% of the content that people consume is not scripted series or scripted movies,” Zaslav said. “For us, it’s home [HGTV], food [Food Network], Discovery, Oprah, crime [ID], Chip and Joanna Gains [‘Fixer Upper’]. We own most of the golf [programming] in the world, most of the cycling. We have almost all [non-scripted] quality content. And we own it everywhere in the world.”

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With Netflix and Hulu expanding non-scripted programming, including documentaries and food-themed reality TV, Zaslav says Discovery’s market hold on food, home and crime-themed shows is not in threat.

“We’re pretty secure in our space,” he said. “People aren’t buying Netflix to watch a home [improvement] show. We think we have something very differentiated and people come to us for it. They come to us for it on all platforms in all languages.”

Yet, much of HGTV, Food Network, ID and Oprah content is consumed through traditional pay-TV channels — distribution under threat by over-the-top video.

Zaslav agrees the traditional linear TV business is in secular decline. But he said Discovery generated about $3 billion in free cash flow in its most-recent fiscal year.

The executive said Discovery dominates the female non-scripted market in the United States, with OTT video businesses targeting golf (outside the U.S.), cycling and natural history.

“We have a low to mid-single digit growth company, having nothing to do with all of the global IP that we own,” he said. “We think it’s sustainable that we can grow low to mid-single for the next several years.”

Zaslav contends streaming movies and TV shows has become commoditized with Showtime Now, HBO Now, Amazon Prime Video, Netflix, Apple TV all offering similar content.

“That’s why we did Scripps [Networks] acquisition, because we think people that love food are always going to come to food, people that love home are always going to come to home. So, we think that this is an ecosystem that will work together,” Zaslav said.

With Disney buying Fox, Comcast acquiring Sky and AT&T buying Time Warner, Zaslav dismissed suggestions Discovery would have merge with another major media company to remain competitive.

“We’re the largest independent media company,” he said. “We think some of the assets we have that we’re the largest international media company. We’re in 200 countries.

“But in the long run if we’re wrong, then we have the biggest assortment of IP in affinity groups that people love and we’re in every language around the world. We think that we’re going to win either way. We’ll be more valuable.”

Stars Bite on Apple Streaming Service

Stars and filmmakers from Steven Spielberg and J.J. Abrams to Steve Carell, Jennifer Aniston, Reese Witherspoon and Oprah turned out March 25 to help Apple launch it’s new streaming service Apple TV+.