Comcast Bows ‘XClass TV’ Operating System

Comcast Oct. 19 announced the launch of XClass TV, the cable giant’s proprietary operating system affording third-party television manufacturers direct access to NBCUniversal and third-party content.

For the first time, Comcast is making its entertainment and voice platform available direct to consumers across the U.S., without an Xfinity subscription, both inside and outside of Comcast’s service areas.

Comcast is partnering with China’s Hisense to offer consumers an innovative smart-TV with an integrated interface and voice remote to access live and on-demand streaming content from myriad apps and services. The first run of Hisense XClass TVs are available this week in select Walmart stores and in the coming weeks through Walmart.com.

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The operating system is the same technology Comcast employs for its proprietary Xfinity X1, Xfinity Flex, Sky Glass and Sky Q platforms catering to 75 million Comcast entertainment and connectivity devices. The OS integrates streaming, on-demand, broadcast and cable options in one place under unified voice search, discovery, apps and interactive features. It offers customers intuitive navigation across thousands of apps, movies, shows and sports with a simple voice command or remote click.

“Hisense XClass TVs are the next products in a growing portfolio built on our flexible and scalable technology platform, bringing the best innovative products — whether that’s a streaming box or a smart-TV — to each territory and customer segment,” Sam Schwartz, chief business development officer at Comcast, said in a statement.

Hisense XClass TVs are available in 43-inch and 50-inch 4K Ultra HD models. The televisions include a voice remote powered by Comcast’s Emmy-award winning voice technology. Alongside the simple and intuitive user experience, Hisense XClass TVs support leading technologies including Dolby Vision HDR, which delivers a more vivid, lifelike image. Hisense XClass TVs also support HDR10 and can enable the pass-through of Dolby Atmos from compatible content sources when the TV is connected to a compatible audio device.