Vizio Appoints Former AMC Networks, Dish Exec VP of Network Partnerships

Consumer electronics company Vizio has appointed former AMC Networks and Dish executive Adam Gaynor VP of network partnerships.

In this role, Gaynor will help build direct relationships with networks across Vizio’s SmartCast platform and its advertiser-direct business unit Vizio Ads.

“Adam’s addition to the team represents Vizio’s continued focus and investment in driving the future of TV,” Mike O’Donnell, chief revenue officer at Vizio, said in a statement. “Not only does Adam have extensive experience working with networks, but he has been at the forefront of championing addressable advertising, going back to his previous efforts driving live linear addressable advertising at AMC Networks and Dish.”

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In addition to spearheading network relationships, Gaynor will be heavily involved in advancing Project Open Addressable Ready (Project OAR), a technology consortium led by Vizio and created to advance the development and deployment of a new, open standard for addressable advertising on connected TVs. The consortium recently announced live market trials with network partners such as Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks.

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“Vizio is building the next generation of home entertainment, powered by data and personalized consumer experiences,” Gaynor said in a statement. “I’m excited to join the team to advance VIZIO’s initiatives on the network and addressable front, enabling advertisers to deliver more precise messages to their intended audiences at the right time.”

Before joining Vizio, Gaynor was most recently VP of AMCN Agility, the data solutions sales team for AMC Networks. There, he created and oversaw the development and monetization of all advanced and data-driven TV advertising opportunities across the AMC Networks portfolio. He also served as VP, media sales and analytics for Dish Network, where he led the company’s media sales division, inclusive of all addressable, interactive, programmatic and OTT initiatives. Gaynor also held posts at Game Show Network, Comcast and CBS.

WarnerMedia, Xandr to Host First Mixed Media Advertising Upfront

WarnerMedia and Xandr, both part of AT&T, announced they will join together for the first time on the Upfront stage on May 13, 2020. This inaugural event will showcase the future of advertising capabilities in the digital era.

For example, AT&T has reportedly begun running ads during pauses in VOD and on-demand video consumption.

The WarnerMedia and Xandr Upfront will take place at The Theater at Madison Square Garden in New York City.

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After more than a year of collaboration, launching new and enhanced products with dozens of advertising case studies, WarnerMedia and Xandr will disclose what they contend are new advertising opportunities when assembling HBO, Warner Bros. and Turner brands and content with new technology.

“May 13 will be a culmination of two years of commitment, collaboration and innovation with our partners at Xandr to make superlative advertising solutions available in market today, alongside premium content that matters to audiences globally,” Gerhard Zeiler, chief revenue officer, WarnerMedia and president, WarnerMedia International Networks, said in a statement.

Launched in September 2018, Xandr encompasses all aspects of AT&T advertising & analytics businesses, including AT&T’s advanced TV business, AT&T AdWorks; AT&T’s data and analytics business; ATT.net and AppNexus.

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“We are at a pivotal moment in time in the advertising industry. In partnership with our colleagues at WarnerMedia, Xandr aims to not just make advertising better, but completely reinvent it,” said Brian Lesser, CEO, Xandr.

In 2019, both teams collaborated on strategies but featured two separate, complementary Upfront events. Building on what both groups accomplished in the past year, next year’s Upfront claims to not only highlight content coming to the WarnerMedia brands, but also offer tangible results through advertising solutions available currently and in the future, including the anticipated AVOD version of HBO Max, expected in 2021.