Merchandising: Exclusives for ‘Once’ and ‘It’

Retailers had plenty of exclusives lined up for Sony Pictures’ Once Upon a Time in Hollywood and Warner’s It: Chapter Two for their Blu-ray release Dec. 10.

For Once Upon a Time in Hollywood, Target offered a $24.99 Blu-ray with a pack-on replica of a film magazine that focused on the fictional career of Leonardo DiCaprio’s character in the film.

Walmart’s ‘It’ Double Feature Blu-ray

Walmart had a $22.96 Blu-ray with pack-on postcard replicas of posters of the character’s fictional movies.

Packaging for both the Target and Walmart versions was similar in that they had a slipcover with artwork of the exclusive prominently displayed, and the Blu-ray-cased sized exclusive on the back of the case under the shrinkwrap.

Best Buy offered a Steelbook version of the 4K Ultra HD Blu-ray combo pack for $32.99.

Best Buy’s ‘Once Upon a Time in Hollywood’ Steelbook

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For It: Chapter Two, Target offered $5 worth of free popcorn and candy with the purchase of the film in any format.

Walmart had an exclusive Blu-ray double feature of the two “It” films for $27.96.

Best Buy’s offered a Steelbook edition of the It: Chapter Two 4K Ultra HD Blu-ray for $34.99.

Best Buy’s ‘It: Chapter Two’ Steelbook

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Target seems to have instituted a new policy regarding DVD and Blu-ray returns. In addition to the standard of only exchanging opened titles with copies of the same title, Target’s computers might allow unopened titles to be exchanged only for a store gift card and not a refund to the original payment method. A clerk at one store didn’t know if this was a temporary change tied to Black Friday promotions or a permanent policy.

Tarantino’s ‘Once Upon a Time in Hollywood’ Gets Home Release Dates for Digital, DVD, Blu-ray Disc and 4K Ultra HD

Quentin Tarantino’s ninth film, the summer theatrical blockbuster Once Upon a Time in Hollywood, will be released to home audiences digitally Nov. 26 and on disc two weeks later, on Dec. 10.

Disc versions will be available in the DVD, Blu-ray Disc and 4K Ultra HD formats from Sony Pictures Home Entertainment.

Once Upon a Time in Hollywood, set in Hollywood in 1969, reimagines the Manson murders that shocked the city that year. The film stars Leonardo DiCaprio and Brad Pitt as actor Rick Dalton and his longtime friend and stuntman Cliff Booth, with Margot Robbie as Sharon Tate.

In the film, Dalton and Booth make their way around an industry they hardly recognize anymore. The cast also includes Julia Butters, Margaret Qualley, Timothy Olyphant, Luke Perry, Austin Butler, Dakota Fanning, Emile Hirsch, Bruce Dern and Al Pacino — and multiple storylines in a tribute to the final moments of Hollywood’s golden age.

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The film earned $140.4 million in U.S. theaters, and was the highest opening weekend of Tarantino’s career at $41 milion. It has been Certified Fresh by RottenTomatoes.com.

The 4K Ultra HD, Blu-ray, DVD and digital releases come with more than 20 additional minutes of footage that delves deeper into world of Rick Dalton’s Hollywood. The 4K Ultra HD, Blu-ray and digital include an additional behind-the-scenes look at the film’s production design, cinematography, costume design, cars and more.

Also due Dec. 10 is a limited 4K Ultra HD collector’s edition with a 7-inch vinyl record with two of the soundtrack’s 1960s hits,  a poster for the fictitious Rick Dalton film Operazione Dyn-o-mite!, and an exclusive mini-edition of a Mad Magazine parody of the Rick Dalton TV series “Bounty Law,” called “Lousy Law.” The collector’s edition may be ordered beginning Oct. 28 from Amazon.com, Walmart.com, BestBuy.com and Target.com.

The Blu-ray Disc release comes with several retailer-exclusive extras, including “Rick Dalton” movie poster cards from Walmart, a vintage-style film magazine with over 26 never-before-seen production photos at Target, and a Steelbook available at Best Buy. All exclusive offerings also may be ordered beginning Oct. 28.