‘Sabrina’ Casts a Spell Over Parrot Analytics Digital Originals Chart

The April 5 debut of a new batch of episodes helped push Netflix’s “Chilling Adventures of Sabrina” to the top spot on Parrot Analytics’ digital originals chart for the week ended April 13, up from No. 14 a week earlier.

The show, a dark adaptation of the teenage witch character from Archie comic books, registered 53.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 143% spike from the previous week.

Netflix’s “On My Block” maintained the No. 2 spot with 36.1 million expressions, down 16.6% from the previous week.

Hulu’s true crime drama “The Act” rose to No. 3 from the fourth spot a week earlier, though its expressions dropped 17% to 34.8 million.

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Netflix’s “Stranger Things,” the previous week’s top title, dropped to No. 4 with 33.2 million expressions, down 27.9% for the week.

Amazon Prime Video’s “Hanna,” based on the 2011 movie of the same name, jumped to No. 5 with a 12.9% jump in expressions to 32.1 million.

YouTube Premium’s “Cobra Kai” re-joined the top 10 in advance of the April 24 premiere of its second season. A 23.8% jump to 29.95 million expressions pushed it up from No. 12.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘On My Block’ Climbs to No. 2 on Digital Originals Chart

The March 29 debut of the second season of “On My Block” helped push the Netflix series to No. 2 on Parrot Analytics’ digital originals chart for the week ended April 6, up from the No. 13 spot a week earlier.

The show, a coming-of-age drama about four teens in the Los Angeles inner city, registered 43.3 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 142.5% spike from the previous week.

Another big gainer for the week was CBS All Access’ “The Twilight Zone” reboot from Jordan Peele, which debuted its first two episodes April 1. The show registered 40.3 million expressions during the week, a 135% jump that pushed it to No. 5 on the chart, up from No. 16 a week earlier.

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Netflix’s “Stranger Things” held onto the No. 1 spot for another week with 46 million expressions, an 11% dip from 51.5 million the previous week.

Netflix’s “The Umbrella Academy” slipped one spot to No. 3 for the week, drawing 42.5 million expressions, a 3% gain from a week earlier.

Hulu’s true crime drama “The Act” rose to No. 4 from the seventh spot a week earlier, upping its weekly expressions 58% to 42 million.

Amazon Prime Video’s “Hanna,” based on the 2011 movie of the same name, jumped to No. 8 from No. 28 with 28.5 million expressions, a 146% increase from the previous week.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘Lost In Space’ Reboot Bows at No. 2 on Digital Original Series Chart

The Spanish limited series “Money Heist” (“La Casa De Papel”) remained in the No. 1 spot on the digital originals chart for the second consecutive week, with a nearly 20% spike in demand during the week ended April 21, according to Parrot Analytics Expressions data.

Last week the crime heist drama jumped to No. from No. 3 the prior week with a 21% gain in demand.

Netflix bought global distribution rights to the series earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.

Debuting at No. 2 on the digital originals chart is another Netflix series, a reimaging of Irwin Allen’s classic 1960s TV series “Lost in Space” that premiered on the streaming subscription service on April 13.

Less than a week later,  executive producer Zack Estrin hinted at what the audience can expect if the series is renewed for a second season – despite the fact that Netflix’s big-budget remake of the science-fiction series has yet to get the green light for sophomore run. Netflix put the series into development in November 2015, with production on the first season beginning in January 2017, 15 months before its on-air bow.

The top half of the digital original series chart is occupied by titles that have a profoundly serialized element, albeit with shorter seasons than linear network offerings. Three of them are currently on hiatus.

Third-ranked “Stranger Things” has lost demand in the double digits for the second consecutive week.

Coming in at No. 4 was “On My Block,” a coming-of-age series that debuted on Netflix on March 16. The series suffered a slight 5.8% decline in demand from the prior week, when it was No. 2.

“On My Block” still had around 20% more demand than Marvel’s “Jessica Jones,” No. 8 on the digital original series chart – down from No. 4 the prior week, with a 17.1% drop in demand.

The other young adult-oriented series that was a massive hit in 2017 – 13 Reasons Why – does not yet have a release date for season 2; demand fell 12% from the prior week, resulting in a drop to No. 7 from No. 5.

Meanwhile, on the overall TV series chart, hour-long genre dramas underwent surprise casting changes that may have caused demand to increase, reflecting audiences following their favorite characters.

“Supernatural,” “The Walking Dead,” “The Flash” and “Grey’s Anatomy” all had dramatic story arcs as they wrap their respective finales.

“Grey’s Anatomy” has been renewed for a 15th season, making it ABC’s longest-running drama on a linear network.

Also, demand for “Saturday Night Live” underwent a resurgence after a string of “viral moments”; the variety sketch series is not scheduled to return with new episodes until May 5, so it will be interesting to see if demand can be sustained into the next month.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

‘La Casa De Papel’ Tops Digital Originals Chart, Parrot Analytics Says

The Spanish limited series “Money Heist” (“La Casa De Papel”) vaulted to the No. 1 spot on the digital originals chart for the week ended April 14, a week after it debuted at No. 3.

The crime heist drama posted a 21% spike in popularity, according to Parrot Analytics’ Demand Expressions data.

Netflix bought global distribution rights to the series earlier this year and re-edited the original run of nine episodes into 15 different untitled episodes, released as two seasons. Netflix released the second season on April 6 with a runtime of 40 to 50 minutes instead of the original 70 minutes per episode.

“Stranger Things,” also a Netflix series, slipped to No. 2 on the top 10 digital originals chart, with demand dropping 17.9%.

A third Netflix digital original, “On My Block,” slipped to No. 3 as demand fell a modest 5.4%. One week earlier, the coming-of-age series – which debuted on Netflix on March 16 – shot up to No. 2 from No. 5, with a 12.5% demand increase.

New to the digital originals chart is “Trailer Park Boys,” which debuted at No. 8, on the heels of a new season bowing on Netflix on March 30.

Meanwhile, on the overall TV series chart, “Spongebob Squarepants” and “The Walking Dead” remain at No. 1 and No. 2 for the third consecutive week. Demand for “Spongebob” was only down a fraction of 1%, but demand for “The Walking Dead” was off 7.5%.

Moving up to No. 3 on the overall TV series chart was “American Idol,” with demand up 7.7%. A week before, “American Idol” posted an 8.4% increase in demand and moved up the chart to No. 4 from No. 5.

New to the top 10 the week ended April 14 was NBC’s “Saturday Night Live,” bowing at No. 4. The series posted the highest bump in demand from the prior week, 63%. It’s prior-week ranking was No. 17.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.