Peacock Bows Olympics Channel

In anticipation of the Tokyo Olympics beginning on July 23, 2021, the Peacock streaming service has created the 24-hour channel Road to Tokyo, dedicated to Olympic and Paralympic classic moments, documentaries and studio programming.

NBCUniversal’s Peacock streaming service, launched July 15, offers an ad-supported free tier and an ad-supported premium tier for $4.99/month, serving no more than five minutes of advertising per hour. An ad-free version of the premium tier is also available for $9.99/month.

Road to Tokyo will feature a collection of on demand content that includes 10 documentaries produced by NBC Olympics, highlighted by Peacock originals In Deep With Ryan Lochte and Kamome. Additionally, “Olympic Classics” revisits the most inspirational events of recent games, including Simone Biles’ gold-medal winning performance at the Rio 2016 Olympics, gold medal victories from Team USA in men’s basketball by the “Dream Team” at Barcelona in 1992, LeBron James and Kobe Bryant at Beijing 2008, and Carli Lloyd’s two-goal performance to propel women’s soccer to a gold medal at London 2012.

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The channel will also feature three exclusive new specials to prepare fans for the upcoming games. Dreams Live On: Countdown to Tokyo examines the journey of star athletes, such as Simone Biles and Allyson Felix, preparing for next year’s Tokyo Olympics. Lighting the Olympic Flame: Iconic Ceremony Moments looks back at past opening ceremonies with interviews with participants such as Michael Phelps and composer John Williams. The Olympics & Paralympics: Inspirational Moments presents moments of courage and sportsmanship from recent past Olympics.

Oscar De La Hoya‘s Golden Boy Promotions Inks Live-Boxing Streaming Deal with Facebook

Olympic Gold medalist Oscar de la Hoya’s Golden Boy Promotions has signed a partnership with Facebook to bring ad-supported live boxing to the social media giant’s Watch streaming platform.

The first of five live fights on Facebook Watch begin Aug. 11 featuring Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight title against Joseph “JoJo” Diaz Jr. (26-1, 14 KOs) at the Avalon Theatre in Los Angeles.

Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and smart TV apps.

Launched last August, Watch is projected to generate $565 million in revenue this year, including $200 million on original content spending, according to Morgan Stanley analyst Brian Nowak. The average Facebook user spends 50 minutes daily on the social media platform.

The platform earlier this year inked content deals with Fox News, CNN and Major League Baseball – the latter involving exclusive access to 25 afternoon games.

“This is a game-changing deal for the sport of boxing,” De la Hoya said in a statement. “The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories.”

The 1992 Gold medalist and world champion in six weight divisions, De la Hoya will be the executive producer on each fight, with Facebook incorporating real-time viewer interaction through its social media platform.

“Through this unique partnership, a global community of sports fans will have access to some of boxing’s most exciting live bouts and be able to interact with the action like never before,” said Devi Mahadevia, North America live sports programming lead at Facebook.

 

NBC Airing First-Ever Live Winter Olympics Virtual Reality Coverage

NBC Jan. 8 announced it would provide more than 50 hours of live virtual reality coverage during the XXIII Olympic Winter Games from PyeongChang, South Korea.

Virtual Reality immerses the viewer into an environment, whether real or imagined, creating either a lifelike experience at a place in the real world or putting a viewer into simulated environments such as in a VR game.

The VR coverage will be available to authenticated users with Windows Mixed Reality headsets, Samsung Gear VR, and both Google Cardboard and Google Daydream, with compatible iOS or Android devices via the NBC Sports VR app.

It marks the first time that VR will be available for a Winter Olympics and that VR programming will be live in the U.S on a wide range of devices and platforms.

“The Olympics have long been an opportunity to showcase emerging media technology,” Gary Zenkel, president, NBC Olympics, said in a statement.

VR programming will include the Opening and Closing Ceremonies, alpine skiing, curling, snowboarding, skeleton, figure skating, short track, ski jumping, ice hockey, and big air, among other events.

NBC Olympics will offer VR replays of all events previously livestreamed; one daily 360-degree video of a sport not available in VR the previous day; and packaged highlights from the day before.

“We are enabling a truly immersive experience, where fans get closer to the action than ever before allowing them feel like they are sitting in the stands for a front and center view of history being made,” said James Carwana, VP and GM of Intel Sports Group, which is working with NBC on VR coverage. 

Viewers will be able to customize their experience by switching between multiple vantage points, hear natural sound captured at each camera location to provide a truly immersive experience, and enjoy real-time stats, leaderboards and post-event results.

Viewers will also be able to “fly” through the Olympic world, tour Olympic venues and different areas throughout Korea.

NBC Olympics will also provide content prior to the start of the Games, with behind-the-scenes content captured with Intel True VR technology. VR users will be able to experience a winter sports athlete prepare for the Games; witness the culture, sights and beauty of Korea; and explore the PyeongChang Olympic venues.

Programming will span every day of the Games – with the exception of Feb. 18 – beginning the day of the Opening Ceremony on Friday, Feb. 9, and concluding with the Closing Ceremony on Sunday, Feb. 25.

NBC Olympics’ first foray into VR was for the Rio Olympics in 2016. Most programming was presented on next-day delay.