Roku announced an agreement with China’s Shenzhen MTC Co. to build smart TVs under the JVC brand featuring the Roku operating system. The JVC smart TVs are expected to ship in the U.S. later this year.
“[The] Roku streaming platform … is incredibly easy to use and offers access to countless movies and TV episodes all from the home screen,” John Araki, chief technology officer of JVC, said in a statement. “We are looking forward to marrying our longstanding history of innovation with Roku’s popular smart TV platform as we aim to improve our customers’ everyday life with smartly designed products making life a little more fun.”
The Roku TV licensing program offers TV OEM partners a cost-effective way to build smart TVs connected to the Internet. Roku provides hardware reference designs, so TV brands can offer smart TV options at competitive price points.
The Roku operating system provides consumers with access to an ever-growing library of content as well as regular, automatic software updates.
“We look forward to working with MTC to grow the JVC smart TV presence in the U.S.,” said Chas Smith, GM of Roku TV & Players. “We know most TV manufacturers will license a TV OS and are proud of our low-cost purpose-built solution and the level of collaboration and support that we offer our partners while delivering a superior experience to consumers.”