AMC Entertainment’s Odeon Cinemas Re-Opening July 4 in U.K. Featuring Home Entertainment Releases

Odeon Cinemas, the British exhibitor owned by AMC Entertainment, is set to resume operations to the public July 4 after the government gave the green light for theaters. The chain, along with AMC’s 11,000 screens worldwide, has been largely shuttered due the coronavirus pandemic.

The scheduled re-opening comes as some health care officials in the U.K. worry a second wave of COVID-19 poses a “real risk” to consumers. Officials, including presidents of the Royal College of Physicians and the chair of the British Medical Association, stress politicians, civic leaders and businesses should work together to ensure the country is well-prepared when the wave hits later this year.

Unlike AMC Theatres, which is re-opening 450 screens on July 15 with mandatory masks, Odeon has not announced whether masks will be required for moviegoers.

“We’re currently awaiting detailed government guidelines for the cinema industry,” Odeon said in a statement. “We will be re-opening in line with these guidelines.”

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The chain said it would offer pre-packaged concessions, drinks, contactless ticketing, staggered showtimes, social distancing inside theaters, except among family members, enhanced cleaning protocols and an abundance of sanitizing options available to consumers and staff.

Movies to be screened include mostly current home entertainment releases: 1917, Star Wars: The Empire Strikes Back, Sonic the Hedgehog, Onward, Little Women, Bad Boys for Life, Dirty Dancing and The Greatest Showman, among others.

Most of the titles rank among the top 10 selling DVD, Blu-ray Disc and digital releases on the U.K.’s weekly Official Film Chart.

AMC Theatres Re-Opens Three Screens in Oslo, Norway

Revenue-starved AMC Theatres, the world largest exhibitor, June 3 said it has re-opened its first screens worldwide — three Odeon Cinemas in Oslo, Norway. The Kansas-based exhibitor operates 1,000 screens outside the United States.

Odeon Cinemas Oslo Storo 14, Sandvika 8 and Lillestrøm 7 are the first three locations within the AMC and Odeon cinemas circuit to reopen. AMC expects to open an additional six locations in Norway over the next two weeks, as the first phase of a wider reopening of Odeon Cinemas throughout Europe.

There have been 237 confirmed deaths attributed to the coronavirus in Norway, in addition to 8,477 confirmed cases and 7,727 recoveries, according to world healthcare data.

“I join with all AMC and Odeon employees around the world to offer our utmost sympathies to those affected by the coronavirus, as well as our sincere gratitude to those who have been on the front lines,” Adam Aron, CEO of AMC Entertainment, said in a statement. “The opening of the Odeon Cinemas locations in Norway is an important first step in bringing movies back to the big screen at AMC and Odeon locations.”

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All locations in Norway and throughout Europe will open with new safety procedures set by national and local governments. Each theater will screen catalog titles from studios and distributor titles until new product becomes available, including Warner Bros.’ Tenet from director Christopher Nolan, which is scheduled to debut worldwide on July 17, and Disney’s Mulan, which is scheduled to hit theaters July 24.