Amazon Prime Video, Sky Partner for Direct Access

In an ongoing trend uniting strange bedfellows, Amazon Prime Video and Comcast-owned satellite TV operator Sky have partnered in a multiyear deal. The pact gives Sky Q set-top and Now TV subscribers in the U.K., Italy and Germany direct access to the Prime Video app — heretofore a SVOD competitor to NowTV and pay-TV. Prime Video joins Netflix, Disney+, BBC iPlayer and Roxio as third-party streaming services directly available to Sky subscribers — with a separate subscription.

“Sky Q customers are receiving an early Christmas present on their boxes this year in the form of Amazon Prime Video,” Stephen van Rooyen, CEO of U.K. and Europe Sky, said in a statement. “This will make it even easier for you to access everything you love, in one place.”

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The Prime Video app bows on NowTV devices, as well as Sky Ticket in Germany, on Dec. 14. The NowTV app will also be available on select Fire TV devices and Fire TV Edition smart TVs across Italy, Ireland, Austria and Switzerland next year. Sky Ticket will be available on Fire TV and Fire TV Edition in Germany.

“With winter settling in, and our new binge-watch obsession ‘The Wilds’ about to launch, it’s a perfect time for Sky customers to catch up on our award-winning Prime Video TV shows, movies, and live sport,” said Jay Marine, VP of Prime Video worldwide.

Global Streaming Video Households Top 250 Million

Households worldwide paying for streaming video services exceeds 250 million, according to new data from Strategy Analytics. The firm predicts the number of homes paying for SVOD services such as Netflix and Amazon Prime Video will reach about 300 million by the end of 2018 and more than 450 million by 2022.

Strategy Analytics says average monthly household spending on SVOD increased 5% in 2017 to $9.46, with total number of subs reached 345 million by the end of 2017

Households paying for streaming video used on average 1.39 services, with the United States having the highest penetration of SVOD, including 59% of households using at least one service at the end of 2017.

“Streaming video is rapidly becoming a normal part of people’s entertainment options,” Michael Goodman, director, TV & media strategies, said in a statement. “Usage is already at around half of households in the most mature markets and is likely to reach those levels in many other countries in the near future.”

The London-based data incorporated Netflix, Prime Video, Hotstar, IVI.ru, Hulu, Viu and iFlix. It did not include online TV services such as Sky’s NowTV and DirecTV Now.

“Clearly market leaders like Netflix and Amazon will benefit from this trend, but there are also major opportunities for media companies that currently focus on more traditional pay TV and content development business models,” Goodman said.