As consumers around the world stay home during the coronavirus crisis, The Digital Entertainment Group: Nordic Committee (DEGN) March 23 is launching “Mega Movie Week,” a cross-category campaign to drive consumer engagement with the digital transactional market.
During “Mega Movie Week” DEGN members, including NBCUniversal, Nordisk Film, SF Studios, Sony Pictures Home Entertainment and Warner Bros. Entertainment, will offer consumers a range of the latest digital movies at special prices for one week only with retailers including the Apple TV app, Google Play Store, Viaplay, SF Anytime, Blockbuster, PlayStation Store, Rakuten TV, Canal Digital, Altibox and Elisa.
“Inspired in part by shared learnings from two successful iterations of ‘Mega Movie Week’ managed in the U.K. by DEGN’s sister association, Digital Entertainment Group International, and by the evolution of previous Scandinavian consumer education campaigns, the DEGN’s ‘Mega Movie Week’ campaign drives awareness for a range of compelling consumer offers aimed at encouraging consumer trial of digital transactional services,” according to DEGN.
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The campaign will be supported by a targeted, multi-territory online media campaign, with digital platforms driving further engagement through a range of on- and off-platform activity and a suite of CRM plans to keep new audiences engaged beyond the week-long campaign, according to DEGN.
“’Mega Movie Week’ represents an unprecedented collective vision from Nordic territories to embrace an opportunity to capitalize on the growth of digital transaction by encouraging engagement through a compelling, limited time offer,” said Johan Mannerhill, DEGN chair and managing director, Nordic, at Warner Bros. Entertainment, in a statement. “The campaign is the perfect way to drive engagement with the ease of digital purchase and to increase awareness of the benefits it offers. We hope to build upon the learnings from previous ‘Mega Movie Week’ activations spearheaded by the DEGI, at the same time developing a powerful activation wholly relevant to local markets.”
More details on the program are here:
Offers and platforms will vary across territories taking part.