Viacom Sept. 19 launched just its third branded domestic subscription streaming video service BET+, priced at $9.99 per month.
The SVOD service complements BET’s linear network, which launched in 1980 by Robert L. Johnson. Additional access points include BET.com and the BET Now app for TV Everywhere users.
In addition, BET’s recently launched channel on Pluto TV will continue to feature classic films and box office hits from the best of black Hollywood.
The service follows previous launches of preschool-based Noggin and Comedy Central Now. Viacom also owns and operates ad-supported Pluto TV.
Ironically, BET+ will compete directly against AMC Networks’ Urban Movie Channel (UMC), the SVOD created in 2018 for African American and urban audiences — by Robert L. Johnson’s RLJ Entertainment.
BET+ is also available on the App Store for iPhone and iPad, Android devices, Android TV devices, Amazon Fire TV and Prime Video Channels.
Users can also subscribe directly through Apple TV channels and watch in the Apple TV app, on demand and ad-free, across their devices for online and offline viewing.
The joint venture by BET Networks and Tyler Perry Studios launches with more than 1,000 hours of ad-free premium content, including exclusive new original programming and a broad array of top African-American-focused dramas, sitcoms, films, and specials from BET and sister networks within the Viacom portfolio.
Additionally, BET+ will offer an exclusive collection of Tyler Perry films, television, and stage plays. The service will also provide a host of content from leading African American creators, including Tracy Oliver, Will Packer, along with fresh new voices, on both sides of the camera. New titles will be added to the service regularly.
Initial content includes all nine episodes of BET+ original series, “First Wives Club,” from Girls Trip screenwriter Tracy Oliver, and starring Ryan Michelle Bathe, Michelle Buteau and Jill Scott.
New weekly original series, “Bigger” — a 10-episode comedic series from hitmaker Will Packer (“Ride Along” and “Think Like a Man.”) — gives fans a taste of what’s to come by making the first three episodes of the series available now.
The remaining episodes of will be released every week beginning Sept. 26. In addition to its new original content, BET+ is also now streaming the comedy series, “Martin”.
In the coming months, BET+ will stream Tyler Perry’s theatrical films, including the “Madea” franchise; new original series; and a selection of Perry’s stage plays — “Meet the Browns,” “Daddy’s Little Girls,” “Family That Preys,” and “I Can Do Bad All By Myself,” among others.
BET+ will stream a lineup of African American TV, movie and musical content including BET’s library series, films, documentaries, and specials such as “The Bobby Brown Story,” “The New Edition Story,” “Real Husbands of Hollywood,” “The Quad,” “Being Mary Jane,” “Love & Happiness: An Obama Celebration, ” “College Hill,” “Comic View,” “Hell Date,” “Keyshia Cole: All In,” “Nellyville” “Reed Between The Lines,” “Ali: People’s Champ,” “Katrina: 10 Years Later,” “Killer Curves,” “BET Awards,” “Hip Hop Awards,” “Soul Train Awards,” “Black Girls Rock,” “Boomerang,” “Harlem Nights,” “Coach Carter,” “Losing Isaiah,” and “Tina Turner Live In Holland,” among others.
Viacom library TV shows include VH1’s “Love & Hip Hop: Atlanta,” “Basketball Wives,” “T.I. & Tiny: The Family Hustle,” Comedy Central’s “Why? With Hannibal Buress”, MTV’s “Todrick,” TV Land’s “Soul Man,” Nick @ Night’s “Instant Mom,” and more.
In the coming weeks, BET+ will feature stand-up comedy specials from D.L. Hughley, Eddie Griffin, Nick Cannon, Sasheer Zamata (Saturday Night Live), Lil Rel (Get Out), Gina Yashere (The Daily Show), and Sinbad.