Nielsen: Prime Video’s ‘Fallout’ Topped Weekly Household TV Streaming Through April 28

Prime Video’s post-apocalyptic series set in Los Angeles continued to resonate with household television streamers as its original series “Fallout” topped all content for a third consecutive week with 1.5 billion minutes viewed across eight episodes through April 28, according to new data from Nielsen.

The series is the only Prime Video program ever to three-peat at No. 1 overall. The previous Prime Video title to achieve consecutive weeks at No. 1 overall was Coming 2 America during the first two weeks in April 2021. And while “Reacher” was No. 1 on the originals chart four times during its top 10 tenure, “Fallout” is the only title atop the chart three times consecutively.

Lionsgate’s Starz streaming service became the ninth platform to join Nielsen’s weekly top 10 with “Black Sails,” which was licensed to Netflix during the previously reported interval (April 15-21) and notched No. 8 on the acquired chart with 630 million viewing minutes across 38 episodes. Upon its Netflix debut during the previous interval, “Black Sails” tallied 448 million viewing minutes.

Netflix’s buzzy original stalker drama series “Baby Reindeer” upped viewership 36% to 915 million viewing minutes — good enough for No. 5 overall and No. 2 on the original chart.

The finale episode of Hulu’s period drama “Shōgun” spiked viewership 45%, pushing minutes to a series-high 608 million to hit No. 4 on the original chart.

“Fallout” was not the only video game inspired title on the list this week, as “Knuckles” on Paramount+ took No. 6 among originals with 341 million viewing minutes across six episodes, a third of which came from kids 2-11. Paramount+ also made the originals chart with “Star Trek: Discovery” (No. 8 original, 285 minutes minutes) across 60 episodes.

Ahead of the third-season launch of “Bridgerton,” Netflix subscribers watched 264 million minutes of seasons one and two, putting the show at No. 9 on the originals chart. The show reappeared on the originals chart during last week’s interval (April 15-21) at No. 10 with 228 million viewing minutes across 16 episodes.

On Tuesday of this interval, Netflix added the Columbia Pictures rom-com Anyone But You to its movie library. With 773 million viewing minutes from an audience that was two-thirds female, the movie nabbed No. 6 overall and No. 1 on the movie chart.

Netflix’s Rebel Moon: Part 2 generated a predominantly male audience that consumed 470 million viewing minutes (down 8% from last week) to take No. 2 on the movie chart.

Prime Video rounded out the originals chart, following another installment of its horror anthology franchise “THEM: The Scare,” which took No. 10 with 251 million viewing minutes. Black viewers accounted for 59% of the show’s audience.

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Nielsen: Prime Video’s ‘Fallout’ Remained Atop Household Weekly Viewing Through April 21

Prime Video’s original sci-fi series “Fallout” didn’t quite match the previous week’s 2.9-billion-minute opening, but still generated 2.6 billion viewing minutes to dominate U.S. household televisions for the week through April 21, according to new data from Nielsen.

The title achieved back-to-back weeks with more than 2 billion viewing minutes, which hasn’t happened since re-runs of “Suits” topped weekly streaming on Netflix and Peacock through much of the summer of 2023.

Animated episodes of “Bluey” on Disney+ tracked 1.44 billion viewing minutes, up 4% from 1.39 billion minutes last week to maintain No. 2 overall. The new full-length episode “The Sign” premiered on Sunday of the week and helped drive the series to its 24th billion-minute week.

The BBC America spy thriller “Killing Eve” moved onto the overall chart for the first time with 719 million viewing minutes to take No. 8 overall and No. 6 on the acquired-content chart.

With 176 million viewing minutes, the Netflix original series “Baby Reindeer” continued to gain viewership, moving up to No. 9 overall and No. 3 on the original content chart with 673 million viewing minutes across its seven episodes.

Hulu’s original drama series “Shogun” continued to generate viewers as the penultimate episode generated 418 million viewing minutes to finish No. 4 on the original content chart.

Paramount+ returned to the original content chart (No. 9) after adding a 59th episode to its “Star Trek: Discovery” series, which totaled 241 million viewing minutes with an audience that was almost two-thirds male.

Finally, following its premiere on Netflix on Friday of the week, Rebel Moon: Part 2 placed No. 2 on the movie chart with 510 million viewing minutes in its first three days of availability.

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Nielsen: Household TV Streaming Viewership Dipped 1.9% in April

Household television streaming video viewership declined 1.9% in April from March, prompting the category to lose just 0.1 percent market share to 38.4% of total household television viewing from 38.5% in March.

Prime Video saw the largest increase among streaming services with a 12% monthly increase for 3.2% of TV (+0.4 points). Prime Video’s April success was driven by its original sci-fi series “Fallout,” which also topped all streaming titles this month with more than 7 billion viewing minutes. YouTube, despite a 3% monthly decline in viewing, added a 15th month to its streak as the top streaming platform with a 9.6% share of TV in April.

Meanwhile, April also saw record-breaking viewership with the NCAA women’s basketball tournament coverage on broadcast and cable. From an overall usage perspective, time spent watching TV was fairly flat both month-over-month (down 2%) and on an annual basis (down 0.6%).

Cable was the only category to avoid a market share decline as it achieved a second-consecutive monthly increase in share, moving up from 28.3% of TV in March to 29.1% (+0.8 points) in April. Cable sports viewing increased 28% versus March, bolstered by NCAA basketball tournament coverage, the NBA playoffs and the NFL draft.

The women’s NCAA basketball finals and semifinals coverage accounted for four of the top six cable telecasts in April, and the WNBA draft notched 17th. While cable viewing increased about 1% on a monthly basis, a year-over-year comparison shows viewing has declined 8.2% versus April 2023, and its share has lost 2.4 points.

Broadcast viewing was down 3%, which equated to a 22.2% share of TV (-0.3 points). Similar to cable, women’s sports were the bright spot in the broadcast category this month. The NCAA women’s tournament drew 17.6 million viewers on ABC (plus more than 1 million more on ESPN), making it the top broadcast telecast in April by a large margin. The drama genre accounted for 29% of broadcast viewing, driven by “Tracker,” “NCIS” and “Young Sheldon” on CBS, and “Chicago Fire” and “Chicago Med” on NBC.

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Disney Tops Nielsen’s New ‘Media Distributor Gauge’ Ranking for April

The Walt Disney Co. tops Nielsen’s new “The Media Distributor Gauge,” a cross-platform view of total TV consumption across U.S. households for broadcast, cable and streaming for the month of April. The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of current TV viewing.

In Nielsen’s first TMDG report, 14 media companies achieved a 1% or greater share of total TV usage. As the top performer in April, Disney accounted for 11.5% of TV viewing, with 42% of its share attributable to viewing on Disney+ and Hulu. YouTube was the No. 2 overall company with a 9.6% share of TV in April, followed by NBCUniversal at 8.9%, Paramount at 8.8%, and Warner Bros. Discovery at 8.1% to round out the top five. Netflix was sixth with 7.6% of TV, and the second-highest streaming distributor reported.

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“With more programs available across platforms, it’s vital for creators, advertisers and the industry at large to understand what and where audiences are watching,” Nielsen CEO Karthik Rao said in a statement.

This new monthly insight is created by mapping all the various national media distributors — including broadcast and cable networks and streaming services — up to their parent company. Nielsen calculates the total minutes viewed on the TV screen for each network’s services and aggregates those totals based on initial distributor mapping, ultimately arriving at a share of total TV usage for each parent company.

The minimum reporting threshold for a parent company in The Media Distributor Gauge is a 1% share of TV. Similar to the fluctuation of monthly TV usage tracked in The Gauge, rankings within the media company view will also demonstrate shifts that correlate with the seasonality of TV viewing.

Nielsen: Prime Video’s ‘Fallout’ Topped Weekly Streaming With 2.9 Billion Minutes Viewed Through April 14

Prime Video’s original video-game-inspired sci-fi series “Fallout” notched 2.9 billion viewing minutes in its first five days of availability (premiered April 10) to easily dominate weekly household television streaming through April 14, according to new data from Nielsen.

The series ranks as the 39th most-viewed title since Nielsen began weekly streaming measurement. Additionally, by excluding weeks with Netflix’s “Stranger Things,” “Suits” (with Peacock) and “Ozark,” “Fallout” would have the 18th-highest weekly total viewing minutes. Among Prime Video titles, the series surpassed “Reacher’s” best week by more than 1 billion minutes (“Reacher’s” best: 1.8 billion, Jan. 31 – Feb. 6, 2022) to rank as the most successful Prime Video title that Nielsen has reported to date.

Prime Video generated strong viewership by making all eight episodes of the season available from the start — mirroring the release of the first season of “Reacher” in 2022. The audience for “Fallout” was 63% male (most male-skewing title of the week), and was also on the younger side, with nearly three-quarters of viewers aged 50 and under.  From an episodic perspective, about 70% of viewing was concentrated to episodes 1-4, indicating that strong viewership will continue in the coming weeks as audiences work their way through the season.

Meanwhile, “Bluey” on Disney+ notched 1.4 billion minutes following the release of the popular new episode “The Sign” on April 14, and “Ghostbasket,” which premiered the previous Sunday, April 7. Although “The Sign” was available for just one day, the 30-minute episode accounted for about 10% of Bluey’s overall viewing this interval.

“Grey’s Anatomy” and “The Resident” remained strong with 1.1 billion and 930 minutes, respectively, across Hulu and Netflix.

The Netflix original, “Unlocked: A Jail Experiment,” which premiered on the platform on April 10 of this interval and captured 889 million viewing minutes across eight episodes for No. 6 overall and No. 2 on the original chart.

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Nielsen: TV Medical Dramas Topped Weekly Household TV Streaming Through April 7

Licensed TV medical dramas topped household TV streaming for the week ended April 7, according to new Nielsen data.

“The Resident” and the enduring “Grey’s Anatomy” (each co-streaming on Hulu and Netflix) landed at Nos. 1 and 2, respectively, on the overall and “acquired” charts. “The Resident,” which last aired on broadcast TV in January 2023, pulled in 1.18 billion viewing minutes across 103 episodes, followed closely by “Grey’s Anatomy” with 1.15 billion minutes across 425 episodes. “Grey’s” captured a much younger audience (35% 18-34-year-olds), while “The Resident” was most popular among viewers 50-64 years old (30%).

Disney+ licensed episodes of the children’s animated series “Bluey” rounded out the overall podium with 1.079 billion minutes across 108 episodes, followed by Disney’s newest animated musical movie Wish at No. 4 overall with 1.018 billion minutes. Wish premiered on Disney+ on Wednesday of the week, and is the first film on Disney+ to hit the billion-minute mark since Elemental, when it delivered 1.7 billion minutes and 1.3 billion minutes during the Sept. 11, 2023, and Sept. 18, 2023, weekly periods.

Following a two-week stint at No. 1, Netflix’s “3 Body Problem” fell to No. 5 overall with 937 million minutes across eight episodes.

“Family Guy” on Hulu, which hit the top 10 for the first time in the previous reported weekly period, ended March 31, notched 893 million viewing minutes across 428 episodes.

The animated Fox series, along with Fox’s “The Resident” both saw weekly streaming measurement increases, which Nielsen attributed to updated tracking. The company said that prior business agreements, coupled with technical aspects of measurement, had resulted in a select number of programs previously unavailable for data tracking.

The former History TV series “Vikings” debuted on Netflix at the end of March, and in its first full week of availability, the licensed series finished No. 8 overall with 869 million viewing minutes across 89 episodes. Its audience was nearly two-thirds male, which is somewhat of an outlier among streaming titles.

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SAG-AFTRA to License Nielsen Streaming Data to Help Enforce 2023 TV/Theatrical Contract

SAG-AFTRA, the labor union that represents more than 160,000 actors in the media and entertainment industries, May 2 announced that it has selected Nielsen as its third-party provider of streaming content measurement.

The union aims to use Nielsen data as an “objective source” of domestic viewership data for original streaming programming to better help it with forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/theatrical contract.

Nielsen’s data will complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across various distribution platforms can be analyzed, according to SAG-AFTRA.

“The information they provide will give us the means to cross-check the data streamers give us and ensure employers are fulfilling their contractual obligations to our members,” Duncan Crabtree-Ireland, SAG-AFTRA national executive director and chief negotiator, said in a statement.

Indeed, streaming video and Hollywood actors’ fiscal benefit from the distribution platform, were among the key issues surrounding last summer’s writers and actors labor strikes.

“The rapid evolution of the media landscape and audience behaviors over the past decade has not only affected how content is consumed and measured, but also greatly impacts the financial models on which the entertainment industry operates,” Nielsen CEO Karthik Rao said in a statement.

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Nielsen Launches Audio Listening Data Tracking

Nielsen April 30 announced the launch of The Record, a quarterly insight into audio listening behaviors and market share of average daily usage of ad-supported audio in the U.S.

According to the inaugural report with data from the first quarter (ended March 31), consumers spent nearly 70% of their daily ad-supported audio time listening to radio, 20% listening to podcasts, and the remainder with streaming audio (music services) and satellite radio (select channels).

The data, which is tracked from both Nielsen and Edison Research, most radio listening occurs during the day while away from home, with more than 80% of in-car ad-supported audio time going to radio in Q1 2024. Across both over-the-air and streaming radio, the leading radio formats among listeners 18+ during the same period were News/Talk (10.8%), Adult Contemporary (8.6%), and Classic Hits and Country (5.9% each).

From a streaming-only perspective, News/Talk radio stations accounted for 21.7% of listening among audiences 18+, followed by All Sports stations at 8.6% of all streaming station.

“The audio portion of consumers’ daily media diet is significant, and these new insights will serve as an important tool for advertisers, broadcasters and podcasters alike to better understand and ultimately reach their intended audience,” Rich Tunkel, managing director for Nielsen Audio, said in a statement.

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Nielsen: Netflix’s ‘3 Body Problem’ Edged Prime Video’s ‘Road House’ in Weekly Household TV Streaming Through March 24

The Netflix original series “3 Body Problem” tracked 1.37 billion minutes across eight episodes to top all household TV streamed content for the week ended March 24, according to new data from Nielsen. The sci-fi drama series was a cross-cultural success with an audience that was 23% Hispanic and 10% Asian.

The debut of the Prime Video original movie Road House generated 1.32 billion viewing minutes in its first 96 hours — just 51 million minutes short of “3 Body Problem” — but enough to finish No. 1 on the movie chart, just ahead of Netflix’s Damsel at 561 million minutes. This is the fifth Prime Video movie to debut at No. 1 on the movie chart since 2020, and among those titles, Road House has the second-highest viewing total behind Coming 2 America (1.41 billion minutes from March 1-7, 2021).

Max released the licensed docuseries “Quiet on Set: The Dark Side of Kids TV” to generate 1.25 billion viewing minutes across the four episodes, making it the most successful Max title ever reported in Nielsen’s weekly streaming top 10. The previous No. 1 Max release was “The Last of Us,” which drew 1.19 billion minutes across four episodes Jan. 30-Feb. 5.

The licensed Disney+ animated children’s series “Bluey” generated another 1.047 billion minutes, its 13th consecutive week with more than 1 billion viewing minutes.

The week’s fifth billion-minute title was another Netflix original, “Homicide: New York,” which trailed “Bluey” by just 9 million minutes at 1.038 billion minutes across five episodes.

On the originals side, Hulu released another episode of “Shogun,” with the historical drama series finishing at No. 5 on the originals chart with 423 million viewing minutes. The show did well among 35- to 49-year-olds (30% of the audience).

Peacock took the full-season-release approach with its original “Apples Never Fall,” which saw a 16% drop in viewing, but remained the No. 6 original title with 399 million viewing minutes.

“Halo,” the original Paramount+ series based on the video game, re-entered the originals chart due to the release of its finale episode, which generated 295 million viewing minutes at No. 10.

The “Taylor Swift: The Eras Tour” concert movie on Disney+ dropped 54% of its previous-week viewership to finish at No. 7 on the movie chart with 310 million viewing minutes.

At No. 10 on the movie chart was Netflix’s biographical drama based on the life of Shirley Chisolm, Shirley, which generated 225 million viewing minutes, half of which were driven by Black viewers.

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Nielsen: March Household TV Streaming Ups Market Share Despite Losing Viewership

Household television streaming in March grew overall market share despite losing 1% viewership from February, according to new monthly data from Nielsen.

That’s because overall TV usage in March declined 3% from February usage (despite March Madness), but streaming usage declined less than the overall at only 1%. Since streaming’s monthly decline was less than the overall, it was able to gain market share. Indeed, broadcast, having declined 6%, lost overall market share due to having a larger negative differential than the overall.

Streaming video on the television increased its market share to 38.5% from 37.7% in February. YouTube ended the month with another record, accounting for 9.7% of total TV usage in March (up 0.4% from February) — the largest share for a streaming service to date in The Gauge.

Meanwhile, Netflix climbed to 8.1% of TV (up 0.3%), boosted by three of the month’s top streaming originals, “Love Is Blind,” “The Gentleman,” and “Avatar: The Last Airbender,” which combined for nearly 15 million viewing minutes in March.

Hulu and Roku upped their market shares 0.2% to 3%, and 0.1% to 1.3%, respectively, while competitors Disney+ (down 0.2%), Peacock (down 0.1%), and Paramount+ (down 0.1%) lost market share, respectively.

Overall, streaming TV viewership was up 12% versus one year ago, and the category added a 4.4% market share percentage to 38.5% (vs. 34.1% in March 2023).

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While broadcast television usage fell in March from February, cable viewing increased market share 0.7% to 28.3% of household TV use.

The cable category was lifted in part by sports, which was up 43% in March, driven largely by college basketball viewership. Games in the women’s NCAA tournament had a more meaningful impact on viewership compared with previous years, with the round two matchup between Iowa and West Virginia ranking as the No. 7 cable telecast in March with 4.9 million viewers on ESPN.

Also giving cable a boost this month was the “State of the Union” coverage on cable news networks. The March 7 event drew 32.2 million viewers in total (14.1 million on cable networks), and six of the month’s top 10 cable telecasts were related to it. On a year-over-year basis, the cable category saw a 10% decline and has lost 2.8% market share points.