Nielsen: Netflix Tops Weekly Streamed TV Shows, Movies — Without ‘Squid Game’

Nielsen says it revamped its weekly streaming video data tracking to better determine user preferences across multiple platforms. The new data again suggested Netflix original movies and TV shows dominate among streamers, in addition to licensed programming.

The Netflix original series “Lucifer” generated 1.58 billion minutes across 93 episodes, and “Clickbait” streamed 732 million minutes across eight episodes for the week ended Sept. 19. The licensed show “Manifest” saw 712 minutes generated across 42 episodes.

The streamer’s original movie Kate generated 423 million minutes. The film stars Mary Elizabeth Winstead, Woody Harrelson, Miku Patricia Martineau, and Tadanobu Asano. Winstead plays a female assassin who has 24 hours to get vengeance on her murderer before she dies.

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Brian Fuhrer, SVP of product strategy at Nielsen, said the weekly data underscores Netflix’s strength at re-energizing cancelled network shows for a new audience.

“‘Lucifer’ is a great example of taking an off-network show, developing additional seasons, and getting amazing traction,” Brian Fuhrer, SVP of Product Strategy, said in a vlog post.

Surprisingly, Fuhrer said the South Korean cult hit “Squid Game” didn’t make the chart with 207 million minutes. But he cautioned that buzz about the show, and increased viewer traction since its launch, would send the program skyrocketing in the coming weeks.

“We look forward to that,” Fuhrer said.

Top streamed original movie, TV show, and licensed content:

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original movies:

Nielsen: Netflix’s ‘Clickbait’ Most-Streamed Program Through Sept. 5

The Netflix original miniseries “Clickbait” proved popular among household TV streamers, tracking more than 1.45 billion minutes across eight episodes the week ended Sept. 5, according to new data from Nielsen.

“Entourage” veteran Adrian Grenier plays a family man abducted in a crime with a sinister online twist. The series bested longtime chart-topper “Manifest,” which tracked 1.1 billion minutes across 42 episodes.

Disney+ movie Cruella rounded out the podium with 757 million minutes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Shows:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed (Millions)

1 NETFLIX MANIFEST 42 1,110
2 NETFLIX COCOMELON 12 745
3 NETFLIX GREY’S ANATOMY 376 685
4 NETFLIX CRIMINAL MINDS 316 593
5 NETFLIX NCIS 353 580
6 NETFLIX CHICAGO MED 100 457
7 NETFLIX HEARTLAND 215 455
8 NETFLIX SUPERNATURAL 328 426
9 NETFLIX ALL AMERICAN 51 380
10 NETFLIX FLASH 151 336

Movies:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed (Millions)

1 DISNEY+ CRUELLA 1 757
2 AMAZON CINDERELLA (2021) 1 445
3 NETFLIX AFTERLIFE OF THE PARTY 1 290
4 NETFLIX HE’S ALL THAT 1 287
5 NETFLIX SAS: RISE OF THE BLACK SWAN 1 286
6 HULU VACATION FRIENDS 1 243
7 NETFLIX WIND RIVER 1 223
8 NETFLIX VIVO 1 219
9 DISNEY+ LUCA (2021) 1 213
10 NETFLIX WELCOME HOME ROSCOE JENKINS 1 211

 

Nielsen: Disney’s ‘Cruella’ Bows Atop Weekly Streamed Movies Through Aug. 29

Disney’s Cruella was the top-streamed movie in Nielsen households the week ended Aug. 29, generating 815 million minutes of streaming. The title, starring Emma Stone, was made available free to Disney+ subscribers on Aug. 27. The movie was originally released May 28 in theaters and as a $29.99 Premier Access Disney+ add-on.

Netflix again generated the most minutes streamed during the week: 1.38 billion minutes across 42 episodes for licensed former NBC primetime series “Manifest.” The time almost doubles the 705 million minutes streamed across the same number of episodes in the week ended Aug. 22.

Netflix began streaming the show — about a commercial flight that returns after five years — at the conclusion of the third season on NBC. Netflix recently greenlighted a fourth and final season, which will be produced by Warner Television.

Among original episodic programming, Netflix new original series, “Clickbait,” topped all competitors with 912 million minutes streamed across eight episodes. The series weaves between virtual and real identity, when family man Nick Brewer (Adrian Grenier) is abducted in a crime with a sinister online twist. The series also stars Zoe Kazan (“The Kindness of Strangers”) and Betty Gabriel (Get Out), among others.

Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Series:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes
Streamed (Millions)

1 NETFLIX CLICKBAIT 8 912
2 NETFLIX OUTER BANKS 20 483
3 NETFLIX GRACE AND FRANKIE 83 469
4 HULU NINE PERFECT STRANGERS 4 369
5 NETFLIX THE CHAIR 6 310
6 NETFLIX VIRGIN RIVER 30 288
7 DISNEY+ WHAT IF 3 233
8 NETFLIX FAMILY REUNION 34 199
9 NETFLIX THE DEFEATED 8 194
10 NETFLIX LUCIFER 83 190

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 DISNEY+ CRUELLA 1 815
2 NETFLIX SWEET GIRL (2021) 1 519
3 NETFLIX HE’S ALL THAT 1 326
4 NETFLIX VIVO 1 276
5 HULU VACATION FRIENDS 1 275
6 DISNEY+ LUCA (2021) 1 268
7 NETFLIX BOB ROSS: HAPPY ACCIDENTS, BETRAYAL & GREED 1 263
8 NETFLIX THE LOUD HOUSE MOVIE 1 213
9 DISNEY+ MOANA 1 170
10 AMAZON THE WATER MAN 1 135

 

Nielsen: Netflix’s ‘Outer Banks’ Again Tops Weekly Streamed Content Despite Losing Minutes

The Netflix original teen drama “Outer Banks” again led all weekly streamed content on household televisions for the week ended Aug. 22, according to new data from Nielsen. The series tracked 736 million minutes across 20 episodes — down 36% from 1.16 billion minutes streamed during the previous-week period. The series generated 2.1 billion minutes three weeks ago.

Among acquired series, Netflix’s “Cocomelon” finished a close second with 732 million minutes across 12 episodes. The streamer’s Sweet Girl, starring Jason Momoa, topped all movies with 658 million minutes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Shows:

Rank

SVOD Provider

Program Name

No. of Episodes

Minutes Streamed (Millions)

1 NETFLIX COCOMELON 12 732
2 NETFLIX MANIFEST 42 705
3 NETFLIX GREYS ANATOMY 376 690
4 NETFLIX ALL AMERICAN 51 643
5 NETFLIX CRIMINAL MINDS 316 581
6 NETFLIX NCIS 353 548
7 NETFLIX THE WALKING DEAD 153 463
8 NETFLIX HEARTLAND 215 452
9 NETFLIX CHICAGO MED 100 438
10 NETFLIX DOWNTON ABBEY 50 428

Movies:

Rank SVOD Provider Program Name Minutes Streamed (Millions)
3 DISNEY+ LUCA (2021) 314
4 NETFLIX BECKETT (2021) 270
5 NETFLIX THE LOUD HOUSE MOVIE 166
6 DISNEY+ MOANA 166
7 DISNEY+ JUNGLE CRUISE 138
8 NETFLIX THE KISSING BOOTH 3 132
9 NETFLIX MAJOR PAYNE 122
10 DISNEY+ RAYA AND THE LAST DRAGON 121

Nielsen: Netflix’s ‘Outer Banks’ Tops Weekly Streamed Content, Despite Losing 50% of Minutes Viewed

Netflix original teen drama “Outer Banks” again led all weekly streamed content on household televisions for the week ended Aug. 15, according to new data from Nielsen. The show generated 1.1 billion minutes streamed across 20 episodes — almost half the 2.1 billion minutes streamed during the previous week.

Netflix licensed show “All American” led acquired content with 883 minutes across 51 episodes. Netflix original movie Vivo led all feature-length movies with 802 million minutes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Shows:

Rank

SVOD Provider

Program Name

No. of Episodes

Minutes
Streamed (Millions)

1 NETFLIX ALL AMERICAN 51 883
2 NETFLIX COCOMELON 12 714
3 NETFLIX GREYS ANATOMY 376 659
4 NETFLIX THE WALKING DEAD 153 606
5 NETFLIX CRIMINAL MINDS 316 564
6 NETFLIX NCIS 353 534
7 NETFLIX CHICAGO MED 100 527
8 NETFLIX FLASH 151 425
9 NETFLIX HEARTLAND 215 412
10 NETFLIX MANIFEST 30 375

Original Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 NETFLIX VIVO 1 802
2 NETFLIX THE KISSING BOOTH 3 1 451
3 DISNEY+ LUCA (2021) 1 372
4 NETFLIX MAJOR PAYNE 1 335
5 NETFLIX BECKETT (2021) 1 319
6 DISNEY+ JUNGLE CRUISE 1 213
7 DISNEY+ MOANA 1 147
8 DISNEY+ RAYA AND THE LAST DRAGON 1 145
9 NETFLIX THE NET 1 143
10 NETFLIX THE PAPER TIGERS 1 131

Nielsen: Netflix’s ‘Outer Banks’ Dominated Weekly Household Streaming Through Aug. 8

The Netflix original teen drama series “Outer Banks” dominated weekly household TV streaming through Aug. 8, generating 2.1 billion minutes across 20 episodes, according to new data from Nielsen. The series premiered on Netflix April 15, 2020, and was renewed for a second season, which premiered July 30, 2021.

Runner-up series included “All American,” which generated 1.15 billion minutes across 51 episodes, and “The Walking Dead,” which generated 720 million minutes across 153 episodes. The top-streamed movie was Netflix’s Vivo, which tallied 493 million minutes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed Shows:

Rank

SVOD Provider

Program Name

No. of Episodes

Minutes Streamed
(Millions)

1 NETFLIX ALL AMERICAN 51 1,150
2 NETFLIX THE WALKING DEAD 153 720
3 NETFLIX COCOMELON 12 705
4 NETFLIX GREY’S ANATOMY 376 670
5 NETFLIX CRIMINAL MINDS 316 579
6 NETFLIX CHICAGO MED 100 544
7 NETFLIX NCIS 353 530
8 NETFLIX MANIFEST 29 501
9 NETFLIX FLASH 151 472
10 NETFLIX SUPERNATURAL 328 368

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 NETFLIX VIVO 1 493
2 DISNEY+ JUNGLE CRUISE 1 407
3 DISNEY+ LUCA (2021) 1 336
4 NETFLIX THE LOSERS 1 328
5 NETFLIX MAJOR PAYNE 1 267
6 NETFLIX RESORT TO LOVE 1 213
7 DISNEY+ RAYA AND THE LAST DRAGON 1 160
8 DISNEY+ MOANA 1 142
9 NETFLIX RUROUNI KENSHIN: THE BEGINNING 1 126
10 NETFLIX POMS 1 124

Nielsen: Netflix Dominates Weekly Household TV Streaming Through Aug. 1

After a few interlopers, Netflix re-asserted itself as the most-streamed video platform across U.S. household televisions, generating more than 3.6 billion combined minutes for the top original series, movie and licensed shows, according to new data from Nielsen.

Licensed series “All American” led all content with 1.43 billion minutes streamed across 51 episodes of the CW show that premiered in 2018 about coming-of-age experiences black teenagers have growing up. Netflix original series “Outer Banks” was a close second with 1.42 billion minutes streamed across 20 episodes.

Netflix original movie Blood Red Sky knocked off Disney’s Luca to rank as the most-streamed feature film of the week with 387 million minutes, compared with 371 million minutes, respectively.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Original Series:

Rank

SVOD Provider

Program Name

No. of Episodes

Minutes Streamed
(Millions)

1 NETFLIX OUTER BANKS 20 1,423
2 NETFLIX VIRGIN RIVER 30 782
3 NETFLIX NEVER HAVE I EVER 20 328
4 NETFLIX LOVE IS BLIND 14 300
5 NETFLIX ATYPICAL 38 291
6 NETFLIX THE MOVIES THAT MADE US 8 272
7 NETFLIX LUCIFER 83 202
8 AMAZON BOSCH 64 187
9 DISNEY+ LOKI 6 180
10 NETFLIX ORANGE IS THE NEW BLACK 91 164

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed (Millions)

1 NETFLIX BLOOD RED SKY 1 387
2 DISNEY+ LUCA (2021) 1 371
3 DISNEY+ JUNGLE CRUISE 1 343
4 NETFLIX RESORT TO LOVE 1 176
5 NETFLIX THE LAST LETTER FROM YOUR LOVER 1 167
6 DISNEY+ RAYA AND THE LAST DRAGON 1 155
7 NETFLIX TWILIGHT 1 155
8 DISNEY+ MOANA 1 155
9 AMAZON THE TOMORROW WAR 1 152
10 DISNEY+ BLACK WIDOW 1 151

Nielsen: Live Sports Boosted Broadcast, Cable Market Share in July

With the conclusion of the NBA playoffs, ongoing MLB season and the beginning of the delayed 2020 Tokyo Summer Olympics, live sports played a key role in jumpstarting broadcast and cable viewing in July, according to Nielsen.

While TV ratings for the Games dropped significantly (about 50%) from the 2016 Rio de Janeiro Summer Olympics, they still dominated the broadcast, cable competition this year with market share for both distribution channels inching up 1% from June.

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“We expect broadcast benefited somewhat from the Games,” Brian Fuhrer, SVP of product strategy at Nielsen, said in a statement.

At 28% share, streaming also benefited from the continued momentum of the growing stable of streaming services and a healthy influx of new content to the more established services.

“Behind the scenes, sports also impacted streaming’s share,” Fuhrer said. “This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase.”

Fuhrer said the biggest change in streaming in July was the outsized presence of the Tokyo Games on NBCUniversal’s Peacock streaming platform. In addition, many of the daily highlight clips from the Games were streamed on YouTube, provided by NBC Sports.

“That certainly increased viewing minutes on that platform,” he said.

Nielsen: Netflix’s ‘Virgin River’ Swamps Weekly Streaming Minutes Through July 25

The Netflix original series “Virgin River” is no more, even though it was the top streaming show the week ended July 25, with more than 1.27 billion minutes across 30 episodes, according to new data from Nielsen.

For the second week, the series topped the competition, including the Disney+ original series “Loki,” which landed at No. 4, with 386 million minutes across six episodes.

Weekly runner-ups in total minutes streamed included licensed shows “Manifest,” with 939 million minutes across 29 episodes, and “Grey’s Anatomy,” with 723 million minutes across 376 episodes.

The top-streamed movie of the week: Luca on Disney+ with 424 million minutes, which bested catalog title Twilight Zone on Netflix with 342 million minutes.

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Source: Nielsen SVOD Content Ratings (Amazon Prime, Disney+, Hulu, and Netflix), Nielsen National TV Panel, U.S. Viewing through Television.

 

Licensed content:

Rank

SVOD Provider

Program Name

Number of Episodes

Minutes Streamed
(Millions)

1 NETFLIX MANIFEST 29 939
2 NETFLIX GREYS ANATOMY 376 723
3 NETFLIX COCOMELON 12 679
4 NETFLIX CRIMINAL MINDS 316 630
5 NETFLIX NCIS 353 514
6 NETFLIX DOWNTON ABBEY 50 407
7 NETFLIX HEARTLAND 215 382
8 NETFLIX SUPERNATURAL 328 294
9 NETFLIX BONES 245 292
10 NETFLIX SCHITTS CREEK 80 278

Movies:

Rank

SVOD Provider

Program Name

Number

Minutes Streamed
(Millions)

1 DISNEY+ LUCA (2021) 1 454
2 NETFLIX TWILIGHT 1 342
3 NETFLIX BLOOD RED SKY 1 296
4 NETFLIX GUNPOWDER MILKSHAKE 1 290
5 NETFLIX THE TWILIGHT SAGA: NEW MOON 1 284
6 NETFLIX THE TWILIGHT SAGA: ECLIPSE 1 244
7 NETFLIX THE TWILIGHT: BREAKING DAWN, PART 2 1 198
8 AMAZON THE TOMORROW WAR 1 194
9 DISNEY+ RAYA AND THE LAST DRAGON 1 187
10 NETFLIX TROLLHUNTERS: RISE OF THE TITANS 1 187

Nielsen: As Home Entertainment Options Grow, So Too Does Viewer Diversity

When combining linear television with growing subscription streaming video and free, ad-supported options, the choices in consuming video in the home have exploded. Now, new data from Nielsen contends that as distribution options proliferate, so too does the diversity among video consumers.

In June, Nielsen found that white audiences accounted for 66% of the minutes of linear TV programming viewed, a percentage that increased when including SVOD — driven by Hulu with 69% white viewership.

Among black streamers, 18% gravitate toward Amazon Prime Video, followed by Hulu and linear TV (17%), Netflix (15%) and Disney+ (10%). Latinos prefer Netflix (22%), followed by Disney+ (17%), linear TV (12%), Hulu and Prime Video (11%). Asians account for 4%-6% of streaming/linear TV viewers.

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Black audiences accounted for 24% of all minutes viewed across all AVOD services in June. Among AVOD platforms, Tubi, owned by Fox, attractted the largest share from black audiences: they watched 39% of the minutes viewed from this platform in June, significantly more than the 17% of the minutes they watched on linear TV. Pluto TV, owned by ViacomCBS, also attracts a sizable black audience, which accounted for 36% of the platform’s viewed minutes in June.

Hispanics account for 19% of the U.S. population, which is very close to their representation in the U.S. TV universe (18%). This community, however, spends notably less of its time with traditional TV than it does with streaming services, including AVOD platforms such as Pluto TV and Tubi. The real standout, however, is YouTube, which accounted for 21% of viewing minutes among Hispanics in June.

Nielsen said race and ethnicity aren’t the only demographics content publishers can hone in on. Disney+ attracts the biggest share of minutes viewed among minors, given its extensive catalog of animated classics as well as content from Pixar, Marvel and Star Wars.

Meanwhile, people 55 and older continue to dominate linear TV viewing, while also accounting for notable share of time with Prime Video, AVOD and online TV.

“No matter the platform, creating content that resonates with unique audiences, especially those that have been historically excluded from representation on TV, is a strategy that continues to win with viewers, advertisers and new entrants to the streaming wars,” wrote Nielsen.