The March 1 season three debut of “The Mandalorian” on Disney+ wasn’t enough to topple Netflix’s chart-topping teen drama “Outer Banks,” according to new Nielsen data for the week ended March 5.
In fact, “Mandalorian,” with 823 million minutes streamed across 17 episodes, could finish no better than No. 5 for the week, behind Netflix’s “Murdaugh Murders: A Southern Scandal” (1.08 billion minutes), HBO Max’s “The Last of Us” (1.01 billion minutes across eight episodes), and re-runs of “NCIS” (826 million minutes across 339 episodes) on Netflix.
The lone consolation was that Netflix’s iron grip on Nielsen’s weekly ranking of the Top 10 streamed content across U.S. household televisions appeared to weaken a bit. The streamer only ended the week with six of the Top 10 programs, rather than the normal 80%.
# of Episodes
Murdaugh Murders: A Southern Scandal
The Last Of Us
Netflix / Paramount+
We Have A Ghost (2023)
Source: Nielsen Streaming Content Ratings (Amazon Prime, AppleTV+, Disney+, HBO Max, Hulu, Peacock and Netflix), Nielsen National TV Panel, U.S. Viewing through Television
A new season of Netflix original psychological drama “You” again topped all household streaming across televisions for the week ended Feb. 19, according to new Nielsen data.
The series, which stars Penn Badgley as an obsessive bookstore manager, generated more than 1.47 billion minutes consumed across 35 episodes, topping hospital drama “New Amsterdam” with more than 1 billion minutes consumed across 76 episodes streaming on Netflix and Peacock. Both tallies were down 15% and 28%, respectively, from the previous week totals. Rounding out the podium was the Netflix original romantic comedy movie Your Place or Mine with 955 million minutes streamed, nudging out the sixth episode of HBO Max’s “The Last of Us.”
In an ongoing trend, Netflix continues to dominate the Nielsen top 10 chart, albeit with other people’s content. Only two of its eight charting content titles were originals.
NBC’s original hospital-themed drama “New Amsterdam” was the most-viewed streamed program in February, with 4.6 billion viewing minutes across Netflix and NBCUniversal-owned Peacock, according to new data from Nielsen.
Netflix in January began streaming seasons one and two of the show, co-starring Ryan Eggold, Freema Agyeman and Janet Montgomery. In February, the streamer announced it would begin offering seasons three and four as well. HBO Max’s “The Last of Us” was the second-most-viewed program in February, with 4.4 billion viewing minutes.
The arrival of a new season of “You” on Netflix generated the third-highest viewing minutes at 4.2 billion, but overall usage on the platform was down 6.7% to 7.3% overall market share from 7.5% market share in January and December 2022, respectively.
Despite overall viewing of streaming content dipping 0.9% in February from January, the streaming category gained 1.5 share points to account for 34.3% of TV usage — ahead of 30.2% for cable, 23.8% for broadcast and 11.7% for other content distribution.
Broadcast and cable viewing was down 9.2% and 5.7%, respectively. Sports viewing on broadcast was down 64.7%, with only the Super Bowl available after the NFL playoffs concluded in January, and the 3.6% rise in drama viewing and the 6.8% rise in sitcom viewing weren’t enough to cover the loss. As was the case on broadcast, a 2.4% rise in cable news viewing (driven by President Biden’s State of the Union address) wasn’t enough to cover the 34.6% drop in sports viewing, resulting in a 5.7% drop in total cable viewing.
Fox Corporation’s ad-supported video-on-demand service Tubi March 16 announced it debuted on the February edition of Nielsen’s The Gauge Total TV and Streaming Snapshot. According to Nielsen, which tracks monthly TV and streaming usage in the U.S., Tubi reached 1% of total TV viewing minutes in February 2023, making it the most-watched free ad supported VOD service in the U.S. — ahead of rival Pluto TV.
“Reaching 1% of total viewing minutes is a huge milestone for us because it validates we are driving viewership,” Mark Rotblat, chief revenue officer at Tubi, said in a statement.
Tubi’s market share debut on The Gauge coincided with Netflix and Pluto TV losing 0.2% and 0.3% market share, respectively.
“We want to congratulate Tubi because this month they have officially reached the 1% threshold, which means we will be initiating coverage,” Brian Fuhrer, SVP of media analysis, said in a video post.
The Gauge is Nielsen’s monthly snapshot of total TV and streaming usage in the U.S. It is underpinned by Nielsen’s TV ratings service, in addition to Nielsen Streaming Platform Ratings, which provides clients with audience measurement data that details the amount of time consumers spend streaming and on which platforms.
A new season of Netflix original psychological drama “You” topped all household streaming across televisions for the week ended Feb. 12, according to new Nielsen data.
The series, which stars Penn Badgley as an obsessive bookstore manager, generated more than 1.7 billion minutes consumed across 35 episodes, topping hospital drama “New Amsterdam” with almost 1.5 billion minutes consumed across 76 episodes streaming on Netflix and Peacock. Rounding out the podium was HBO Max’s “The Last of Us,” with 1.1 billion minutes streamed across five episodes.
Notably, while Netflix again dominated the Nielsen top 10 chart, only two of its eight charting shows and movies were originals.
The Disney+ streaming debut of Disney/Marvel Studios’ Black Panther: Wakanda Forever dominated weekly household streaming through Feb. 5, according to new data from Nielsen.
The sequel to the 2018 box office hit Black Panther totaled more than 2.26 billion minutes, easily topping Netflix’s prior-week chart topper You People with 1.55 billion minutes at No. 2. Re-runs of hospital drama series “New Amsterdam” tracked 1.25 billion minutes across 76 episodes.
Four episodes of HBO Max post-apocalyptic drama “The Last of Us” generated 1.19 billion minutes, followed by Universal Pictures’ licensed Minions: The Rise of Gru on Netflix with 1.18 billion minutes.
Netflix again led all streamers, accounting for 80% of the Nielsen top 10 streaming chart, with Disney+, HBO Max and Peacock filling in the rest. Nielsen also tracks Hulu, Prime Video and Apple TV+ across household televisions.
Streaming video usage increased 1.2% in January from December 2022, with Prime Video gaining 9.3% in usage, according to new monthly Nielsen data. The arrival of a new season of “Jack Ryan” and the movie Shotgun Wedding helped Prime Video gain 0.2 share points to end the month with 2.9% of total TV. Hulu (including Hulu + Live TV) was up 2.9% in usage and added 0.1 share points.
Wedding originally cast Jennifer Lopez with Armie Hammer, whose personal life issues resulted in him being replaced by Josh Duhamel. Lionsgate then nixed a theatrical release, licensing the movie to Amazon.
While Netflix’s share held steady at 7.5%, the end of the holiday season had an impact on Disney+, which declined 9.9% and lost 0.2 share points.
The NFL playoffs, the weather and consumers looking for non-winter holiday content combined to produce a 1.3% uptick in broadcast TV consumption in January.
Broadcast market share increased 2.1%, driven by a 29% surge in dramas from December to account for 23.5% of the total, while sports leapfrogged 55% to pull in 25.3%, with the NFL playoffs capturing the 10 most-viewed programs during the month. On a year-over-year basis, however, broadcast viewership was down 6% from January 2022.
Cable usage was flat compared with December, as a 22% increase in sports usage couldn’t make up the gap left by the 19% decline in cable movie viewing — an additional viewing trend associated with the closing of the 2022 holiday season.
Netflix’s new adult romantic family dramedy You People topped weekly household TV streaming with 1.57 billion minutes consumed for the week ended Jan. 29, according to new data from Nielsen.
Co-written by Kenya Barris and Jonah Hill (who also co-stars), the movie features Julia Louis-Dreyfus, David Duchovny, Eddie Murphy and Nia Long as parents, whose racially divergent worlds collide when their kids (Hill and Lauren London) fall in love. The movie’s debut knocked previous chart topper, Netflix’s mother/daughter dramedy series “Ginny & Georgia” to the No. 2 spot with almost 1.3 billion minutes consumed across 20 episodes.
Episode repeats of “The Walking Dead” on Netflix again were No. 3 with a slight decline to 1.037 billion minutes, from 1.1 billion minutes in the previous-week period ended Jan. 22.
The second season of Netflix original series “Ginny & Georgia” topped all household streamed content for the week ended Jan. 15, according to new data from Nielsen. The dramedy showcasing a dysfunctional mother/daughter relationship topped 2.7 billion minutes streamed across 20 episodes. That was up 8.4% from the 2.5 billion minutes streamed the previous week.
Netflix’s licensed “The Walking Dead” realized more than 1.42 billion minutes of viewership across 177 episodes, followed by original series “Vikings: Valhalla” with 1 billion minutes.
Netflix again dominated the weekly top 10 streamed household content, while splitting No. 7 with Peacock for 64 episodes of “New Amsterdam” (673 million minutes streamed). HBO Max’s streaming of “Friends” realized 648 million minutes streamed across 235 episodes to land at No. 9, and the Disney+ animated children’s show “Bluey” generated 646 million minutes streamed across 114 episodes to round out the chart.
No. of Episodes
Ginny & Georgia
The Walking Dead
Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.
HBO/HBO Max post-apocalyptic survival series “The Last of Us” continues to resonate with viewers. The series, co-starring Pedro Pascal and Bella Ramsey, among others, tracked 7.5 million viewers across digital and linear channels for the most-recent episode four (Feb. 5) — the largest audience for the four-week-old show and 60% higher than the Jan. 15 debut of more than 4.68 million. Episode five is set to bow on Feb. 10, two days early due to the Super Bowl.
“The Last of Us” is produced by Sony Pictures Television and based upon on the Sony Interactive Entertainment, Sony PlayStation video game franchise of the same name first released in 2013.
The TV/streaming show features bonus material featuring in-depth analysis by the series’ creators explaining why the story arc sometimes strays from the video game.