Nielsen: Netflix’s ‘You’ Retained Top Household Streaming Spot Through March 19

The season four, part two, episode drop of the Netflix original drama “You,” starring Penn Badgley as a book store manager with issues, retained the No. 1 position on the Nielsen top 10 most-streamed weekly content chart across U.S. household televisions through March 19.

The series tracked more than 1.2 billion minutes across 40 episodes, beating out a new season of “Shadow and Bone” (also on Netflix) with 1.14 billion minutes across 16 episodes. The third season of “The Mandalorian” increased viewership 25% from the previous week to tally 1.11 billion minutes across 19 episodes.

Netflix original movie Luther: The Fallen Sun moved up one spot to No. 4 with 859 million minutes consumed watching star Idris Elba’s return as troubled DC Luther.

Notably, Netflix’s stranglehold on the top 10 streamed programs appeared to weaken with the SVOD pioneer only accounting for 60% of the chart’s content. In addition to Disney+ with two entries (“Bluey,” “The Mandalorian”), HBO Max had two chart listings (“The Last of Us,” “South Park”), and Paramount+ appeared with reruns of “NCIS.”

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Rank SVOD Provider Program Name No. of Episodes Minutes Streamed (Millions)
1 Netflix You 40 1,202
2 Netflix Shadow and Bone 16 1,143
3 Disney+ The Mandalorian 19 1,115
4 Netflix Luther: The Fallen Sun 1 859
5 Netflix / Paramount+ NCIS 339 827
6 HBO Max The Last Of Us 9 817
7 Disney+ Bluey 114 749
8 HBO Max South Park 310 741
9 Netflix Outer Banks 30 722
10 Netflix Cocomelon 21 704

Source: Nielsen Streaming Content Ratings (Amazon Prime, AppleTV+, Disney+, HBO Max, Hulu, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S. Viewing through Television

Nielsen: HBO Max’s ‘The Last of Us’ Streaming Debut No Match for Netflix’s ‘Ginny & Georgia’

Netflix’s strategy releasing an entire season of episodes on a series’ launch continues to resonate with household streamers.

The streamer’s mother/daughter program “Ginny & Georgia” generated another 1.8 billion of minutes streamed to top Nielsen’s weekly top 10 chart of most-streamed content across household televisions the week ended Jan. 22. The tally was down 900 minutes from the previous week, but enough to hold off Netflix’s other newcomer “That ’90s Show” with almost 1.6 billion minutes.

Netflix’s licensing of “The Walking Dead” catalog generated 1.1 billion minutes across 177 episodes. The series, along with “Vikings: Valhalla” (975 million minutes) and animated show “Cocomelon” held off the first two episodes of the HBO Max post-apocalyptic series “The Last of Us,” with 837 million minutes, at No. 6.

Other catalog shows resonating with household streamers included “Bluey” on Disney+ with 695 million minutes across 114 animated episodes; “NCIS” with 695 million minutes across 339 episodes; and “Criminal Minds” at No. 10 with 659 million minutes across 330 episodes.

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Rank SVOD Provider Program Name No. of Episodes Minutes
Streamed (Millions)
1 Netflix Ginny & Georgia 20 1,804
2 Netflix That ’90s Show 10 1,590
3 Netflix The Walking Dead 177 1,103
4 Netflix Vikings: Valhalla 16 975
5 Netflix Cocomelon 18 885
6 HBO Max The Last Of Us 2 837
7 Netflix Wednesday (2022) 8 711
8 Disney+ Bluey 114 695
9 Netflix NCIS 339 695
10 Various Criminal Minds 330 659

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Nielsen: Netflix’s ‘Cobra Kai’ Ups Weekly Minutes Viewed to More Than 1.9 Billion

The fifth season of Netflix original series “Cobra Kai” continues to resonate with household streamers, generating more than 1.9 billion minutes viewed across 50 episodes to top Nielsen’s weekly top 10 streaming chart through Sept. 18.

The sequel to the “Karate Kid” movies held off high-powered competitors such as Prime Video’s “The Lord of the Rings: The Rings of Power,” with 988 million minutes across four episodes, and HBO Max’s “Game of Thrones” prequel, “House of the Dragon,” with 960 million minutes across five episodes.

The original “Thrones” continues to generate viewers, tracking 700 million minutes across 73 episodes.

Notably, Netflix’s weekly domination of the Nielsen chart, which shrunk to 50% share last week (ended Sept. 11), inched back up to 60%. Nielsen tracks the viewership minutes of content from Netflix, Disney+, HBO Max, Prime Video, Hulu and Apple TV+.

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Rank SVOD Provider Program Name No. of Episodes Minutes Streamed (Millions)
1 Netflix Cobra Kai 50 1,918
2 Prime Video “The Lord of the Rings: The Rings of Power” 4 988
3 HBO Max “House of The Dragon” 5 960
4 Netflix “In the Dark” 51 825
5 Netflix “The Crown” 40 796
6 Netflix “Cocomelon” 18 785
7 HBO Max “Game of Thrones” 73 700
8 Netflix “Sins of Our Mother” 3 661
9 Netflix “NCIS” 354 635
10 Disney+ Thor: Love and Thunder 1 621

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, HBO Max, Hulu, Netflix, and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.