Ad-supported online TV platform Pluto TV has inked a non-exclusive licensing deal with Discovery for channels such as Discovery Channel, HGTV and Food Network, Animal Planet, ID, Discovery Life, Science Channel, and TLC, among others.
“Discovery is a renowned leader with premier programming that inspires and entertains all types of audiences. We are excited to introduce Discovery’s award-winning content to our viewers,” Amy Kuessner, SVP content partnerships, Pluto TV, said in a statement.
Indeed, connected TV video plays increased 145%, while viewing hours increased 103% in the third quarter, according to data from digital measurement firm Conviva.
Online TV platforms such as Sling TV, YouTube TV, DirecTV Now, Spectrum TV Plus, PlayStation Vue, Pluto TV and Fubo TV helped mushroom video plays 292%, including 212% increase in viewing hours from the previous-year period.
For Discovery, the Pluto deal follows similar arrangements signed in September with Dish Networks’ Sling TV and Hulu with Live TV.
“Having our world-class Discovery content as part of Pluto’s offering reinforces Discovery’s commitment to reach all viewers across all screens, platforms and devices,” said Gabriel Sauerhoff, SVP of digital distribution at Discovery.