ViacomCBS, Rakuten Ink Streaming, Content, E-Commerce Deal in Japan

ViacomCBS Networks International and Rakuten Group April 20  announced the signing of a long-term agreement, which includes the launch of Nick+, Nickelodeon’s kids’ streaming service, on Rakuten’s video-on-demand platform Rakuten TV in Japan, covering mobile, STB/dongle, Web and smart-TV devices. The partnership also includes the creation of a dedicated Nickelodeon zone on e-commerce platform Rakuten Ichiba.

“The integration of Nick+ and the Nickelodeon digital storefront into the Rakuten ecosystem will enable us to create an interconnected Nickelodeon experience for consumers and leverage strategic cross-platform promotional opportunities,” Raffaele Annecchino, CEO of ViacomCBS Networks International, said in a statement.

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Nick+ is planned for launch on Rakuten TV on April 28. Kids and families will be able to watch on demand favorite shows such as “SpongeBob SquarePants,” “Paw Patrol,” “Blaze and the Monster Machines,” “Bubble Guppies,” “Dora the Explorer,” “Blue’s Clues & You!,” “Deer Squad,” “The Loud House,” “Game Shakers,” “The Thundermans” and more.

Rakuten will host the first-ever Nickelodeon digital storefront in Asia on Rakuten Ichiba, showcasing a collection of select Nickelodeon products from multiple merchants. Products will cover multiple categories, including fashion, stationery and collectibles. The digital Nickelodeon storefront launch is planned for May.