Viacom Takes Paramount+ Streaming Service to Latin America; Inks CNN Content Deal with Pluto TV

Viacom International Media Networks is set to expand the Paramount+ streaming video platform to Latin America.

The SVOD service, which first launched in Scandinavia (in response to HBO Nordics in 2017 and later in Central and Eastern Europe – known as Paramount Play), will become available May 1 in Brazil in a partnership with telecom NET, followed by wider distribution through a mobile deal with America Movil.

Paramount+ affords Viacom and Paramount Pictures international streaming distribution of more than 150 movies and original TV shows, including “Yellowstone,” starring Kevin Costner, “The Handmaids’ Tale” (available exclusively on Hulu in the U.S.), in addition to branded content from MTV, Comedy Central, Nickelodeon and Nick Jr.

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“By forging partnerships with the world’s leading operators and distributors, we are able to bring Viacom’s premium content to new global audiences,” David Lynn, president and CEO of Viacom International Media Networks, said in a media statement. “As the media landscape continues to evolve, we will aggressively innovate to expand our partner offerings, including Paramount+, across our massive global footprint.”

Indeed, while Paramount+ represents Viacom’s aggressive strategy to close the digital divide with rival studios, following the recent purchase of Pluto TV, Viacom is fortifying the ad-supported VOD platform with proprietary and third-party content.

Pluto TV just announced a new channel launch featuring content from WarnerMedia’s CNN – which itself is planning an OTT video product in 2020.

“At a time when news cycles are never-ending, in a world that is constantly evolving, CNN’s coveted daily reporting and in-depth features are perfect for our audience to be informed, with immediacy, accuracy and ease,” Amy Kuessner, SVP of content partnerships at Pluto TV, said in a statement. “Pluto TV’s mission to ‘entertain the planet’ also means informing the planet of what is going on in the world, and there is no better partner than the most trusted name in news.”

Viacom Inks Carriage Agreement with Sports-Centric Fubo TV

Viacom Feb. 20 announced a carriage agreement with online TV service Fubo TV incorporating entertainment brands such as Paramount, Nickelodeon, MTV and Comedy Central to the sports-themed streaming service.

Viacom’s other media networks – BET, Nick Jr., TV Land and VH1 – will also be included in fubo TV’s base package. An expanded suite of Viacom channels will be available in the premier package, “fubo Extra,” including BET Her, BET Jams, BET Soul, Logo, MTV2, MTV Classic, MTV Live, mtvU, Nick Music, Nicktoons, and TeenNick.

This partnership also enhances fuboTV’s Spanish-language base package, “fubo Latino,” with Viacom’s Telefe and MTV Tr3s networks.

“This is a great opportunity to continue to grow our reach and audiences across the OTT landscape and connect with our fans wherever they consume content,” Tom Gorke, EVP, head of distribution and business development, for Viacom, said in a statement.

Notably, Viacom earlier this year acquired ad-based online TV service Pluto TV for $340 million.

The fubo TV deal offers subscribers access to MTV’s “Jersey Shore: Family Vacation,” Comedy Central’s “The Daily Show,” Nickelodeon’s “Rise of the Teenage Mutant Ninja Turtles,” and Telefe’s “Campanas en La Noche,” among other programs.

“We’re very excited to enter into this strategic partnership with Viacom, which continues to make prescient and aggressive moves in the digital media space,” said Joel Armijo, CFO, fuboTV. “fubo remains singularly focused on offering sports fans a compelling pay-TV alternative with a robust content offering able to serve the viewing needs of the entire household.”

Nick Jr. App Bows Internationally

Nickelodeon Feb. 21 announced the international launch of Nick Jr. Play, interactive app that enables parents of preschool-age children access to Nick Jr. shows, games and music on portable devices.

Since the domestic launch of the Nick Jr. app in 2014, the platform has generated more than 16 million downloads to date. Foreign expansion begins in the U.K. and Denmark, with additional markets to follow.

Nick Jr. Play is available on iOS and Android, with multi-language support.

Content includes access to full TV episodes, educational games, and original videos. Users can explore with easy-to-use swiping and tapping. Available videos and games include content from the network, including “PAW Patrol,” “Nella The Princess Knight,” “Dora the Explorer,” and “Bubble Guppies,” among others.

Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of apps for each of Viacom’s international brands, which include Nick Play, MTV Play, Comedy Central Play and BET Play.

“Nick Jr. Play combines programming with interactive play that families can do together from the comfort of home,” Kate Sils, VP multiplatform and brand engagement, Nickelodeon International, said in a statement.

In Denmark, Nick Jr. Play will be available through a partnership with YouSee and available via YouSee’s advantage program for mobile, TV and broadband subscribers. The Danish launch offering will also include Nickelodeon Play.