Amazon Touts Sales Growth Among Small and Medium Businesses

Amazon Jan. 18 announced that more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and nearly 200,000 surpassed $100,000 in sales.

Amazon is the country’s No. 1 retailer and one of the leading retailers of home entertainment, both physical (DVD and Blu-ray Disc) and digital. The site also is home to many small retailers who sell discs, both new and used.

Amazon further said the number of small and medium-sized businesses eclipsing $1 million in sales in its stores worldwide grew 20% in 2018. “Millions of small and medium-sized businesses from around the world are selling in Amazon’s stores and more than a million of them are based in the United States,” Amazon said in a news release.

“This year growth of small and medium-sized businesses in our stores enabled business owners to create new products, provide greater selection to customers, and reinvest in their local communities through job creation,” said Nick Denissen, Vice President for Amazon. “Since we opened our shelves to third-party sellers in 2001, small and medium-sized businesses have been an integral part of Amazon’s DNA. Our guiding star is an obsession with customers, and the service we’ve built is more powerful because we have small and medium-sized businesses complementing and competing with our retail business.”

Third-party sales are growing at a faster rate than first-party sales on Amazon and across retailers in the United States, Amazon said. During the 2018 holiday season, Amazon reported that sales by small and medium-sized businesses outpaced its retail business sales in Amazon’s stores worldwide.