The National Hockey League Arizona Coyotes have launched a direct-to-consumer streaming service as part of a new media rights deal with Kiswe and Scripps Sports.
The $11.99 monthly Coyotes Central streaming service offers all local and non-nationally exclusive games, in addition to on-demand replays, pre- and post-game shows, and other exclusive content. The remainder of the 2023-24 season is available for a one-time $24.99 fee.
All out-of-market NHL games are also available on Hulu + Live TV, among other online TV platforms.
The streaming JV marks another chapter for the troubled Coyotes franchise, which saw the Phoenix-based team taken over by the NHL before being acquired by new private ownership in 2019. The team lost its stadium lease in 2022 and has been playing in Arizona State’s 5,000-seat arena in Tempe on a interim basis, with the cheapest seat costing more than $250.
The partnership between the Coyotes, Kiswe, and Scripps Sports underscores the power D2C streaming in expanding live access to local sports through flexible viewing options.
“This innovative direct-to-consumer option is a key component to our overall media strategy … will enable us to deliver a flexible viewing option in our local broadcast market to our fans and ‘fans in waiting,'” Xavier Gutierrez, CEO of Arizona Coyotes, said in a statement.