Actor Jon Hamm Narrates Exclusive Kansas City Chiefs ‘Back-to-Back Greatness’ YouTube Video

The NFL’s Kansas City Chiefs have kicked off the celebration of back-to-back Super Bowl victories with the launch of their YouTube video, “Back-to-Back Greatness,” ahead of the team’s upcoming Super Bowl LVIII Ring unveiling.

Jon Hamm

Narrated by Emmy Award- and Golden Globe Award-winning actor and Missouri native Jon Hamm, the video features the team’s cornerback Trent McDuffie and defensive end George Karlaftis. Both players were drafted in the first round of the 2022 NFL Draft by the Chiefs, and went on to win Super Bowl LVII as rookies following the 2022 season. They followed that up with a victory in Super Bowl LVIII after the 2023 season, putting them — along with other Chiefs teammates — in an exclusive group of players that have won back-to-back Super Bowls with the same team in their first two years in the NFL.

In the spot, McDuffie and Karlaftis are seen inside a museum gallery, observing Chiefs artifacts as well as gold-framed paintings of moments throughout Chiefs history hung on red walls.

As they’re viewed by McDuffie and Karlaftis, the paintings send viewers to different eras of Chiefs football, with archival photos, video, and audio highlighting franchise history from the earliest days with founder Lamar Hunt, head coach Hank Stram, and QB Len Dawson, to the modern era led by CEO Clark Hunt, head coach Andy Reid and QB Patrick Mahomes.

Each of the club’s three previous Super Bowl rings (IV, LIV, LVII) — all produced by Jostens, The Official Championship Ring Manufacturer of the Kansas City Chiefs — make an appearance in the video, alluding to the newest piece of jewelry on the way.

“A championship ring ceremony is one of the most unique nights in the sports world as it represents the culmination of a year’s worth of work on- and off-the-field and marks the last time players, coaches and staff will celebrate together before turning the page to the next season,” Mark Donovan, president of the Chiefs, said in a statement.

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Survey: 60% of NFL Fans Disapprove of Netflix’s Exclusive Christmas Day Games

The National Football League’s ground-breaking pact with SVOD juggernaut Netflix to live-stream two games on Christmas Day may not be resonating with all NFL fans.

New data from Casino.org, an online entertainment/gaming website, found that 59% of 3,000 survey respondents said they don’t like the fact that they will have to use Netflix to live-stream week 17 regular games featuring the Kansas City Chiefs taking on the Pittsburgh Steelers (1 p.m. ET) and the Baltimore Ravens playing the Houston Texans (4:30 p.m. ET).

Among naysayers, nearly 40% cited the cost of a Netflix subscription as a drawback and nearly 36% of respondents said they don’t have a subscription to the service.

An overwhelming 76.5% of respondents said they would not subscribe to Netflix to watch the games, despite 66% admitting they had no worries about the streaming quality of the games.

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Netflix joins Prime Video, ESPN+ and Peacock as subscription streaming video platforms offering exclusive access to 2024-25 NFL regular and post-season games.

While respondents appeared to favor watching NFL games on CBS (24.5%) or a cable pay-TV  operator (23.6%), nearly 57% still said they would still watch the Christmas Day games on Netflix. Indeed, Netflix ranked as the No. 3 most-preferred platform to watch the games.

Record 20 Regular Season NFL Football Games to Exclusively Live-Stream on Four Platforms for 2024-25 Season

NFL football fans will have to access four separate subscription streaming platforms to watch a record 20 regular season games not available on legacy network television in the upcoming 2024-25 season, beginning Sept. 6.

The NFL announced that NBCUniversal’s Peacock platform will exclusively live-stream the Green Bay Packers playing the Philadelphia Eagles at Corinthians Arena in São Paulo, Brazil, on Sept. 6 (8:15 p.m. ET) — the first-ever regular season NFL game to be played in South America. The game will also mark the first time in more than 50 years that the NFL has scheduled a game on the Friday of their opening weekend since the former St. Louis Cardinals played the Los Angeles Rams on Sept. 18, 1970.

The NFL also announced that ESPN+ will exclusively live stream the week-seven game between the Los Angeles Chargers and the Arizona Cardinals at 9 p.m. ET, the platform’s first-ever standalone NFL game.

Prime Video, as part of its 11 year, $11 billion agreement with the NFL, will again stream all 15 “Thursday Night Football” games (excluding Thanksgiving), beginning week two with an AFC East matchup featuring the Miami Dolphins hosting the Buffalo Bills (8:15 p.m. ET). The streamer will also exclusively live-stream the second-ever NFL Black Friday game featuring the Super Bowl champion Kansas City Chiefs hosting the Las Vegas Raiders in Week 13 (3 p.m. ET).

As previously reported, Netflix will live-stream its first-ever NFL games on Christmas (Dec. 25), in week 17, with the Kansas City Chiefs taking on the Pittsburgh Steelers (1 p.m. ET) and the Baltimore Ravens playing the Houston Texans (4:30 p.m. ET). Netflix will also live-stream at least one holiday game in 2025 and 2026 as part of a three-year agreement.

Prime Video will also have exclusive rights to one NFL post-season game. Last year, Peacock acquired the first-ever exclusive rights to an NFL playoff game, the Jan. 13 AFC Wild Card contest between the Kansas City Chief and the Miami Dolphins, which generated a record internet audience of 23 million viewers, according to NBCUniversal.

Finally, online TV subscription service YouTube TV will again exclusively live-stream “NFL Sunday Ticket,” featuring all Sunday games not available in the local broadcast market. Google-owned YouTube is paying the NFL $14 billion over seven years for the rights, which began last season and were previously held by satellite operator DirecTV for three decades.

Notably, the NFL remains the only sports league that still presents all regular-season and postseason games on free, over-the-air television in local markets.

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‘Hard Knocks: Offseason With the New York Giants’ Headed to HBO, Max July 2

HBO, NFL Films, Skydance Sports and the New York Giants are joining forces for “Hard Knocks: Offseason With the New York Giants,” a new iteration of the franchise that will document the NFL offseason for the first time. The series was announced May 15 by Casey Bloys, chairman and CEO of HBO and Max content, during the Warner Bros. Discovery Upfront presentation.

The five-part original series debuts July 2 at 9 p.m. ET/PT on HBO and on Max, with new episodes debuting subsequent Tuesdays through July 30.
 
“Hard Knocks: Offseason With the New York Giants” will bring viewers inside the New York Giants organization as the team prepares for their 100th season. Camera crews will chronicle the team’s every move as general manager Joe Schoen and other members of the team’s front office and staff navigate the critical offseason period from January to July 2024, from the NFL Scouting Combine to free agency, to the NFL Draft, and team minicamps.

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“We are incredibly proud that ‘Hard Knocks’ is widely thought of as one of the most successful and entertaining unscripted sports franchises ever produced,” Ross Ketover, senior executive at NFL Films, said in a statement. “To be able to expand on the ‘Hard Knocks’ universe, and with an elite franchise in the Giants while they celebrate their 100th season, is a privilege for all of us at NFL Films.”
 
“We are beyond thrilled that the New York Giants have opened their doors to the Hard Knocks cameras for the first time ever,” Nancy Abraham and Lisa Heller, EVPs of HBO documentaries, and Bentley Weiner, VP of HBO sports documentaries, said in a statement. “The NFL offseason is a fascinating period that we’ve always wanted to explore and we can’t wait to show football fans everywhere what NFL Films has been capturing behind the scenes at the team’s headquarters.”
 
“As we enter our 100th season, we look forward to providing our fans with the opportunity to see what it takes to build an NFL roster,” Nilay Shah, SVP of marketing and brand strategy for the New York Giants, said in a statement. “Beginning the moment the previous season ended, we gave NFL Films unprecedented access to this critical time of the year. We know viewers will gain insight from moments that have never been captured before and are excited for them to learn more about our Giants history.”
 
“Hard Knocks,” the recipient of 18 Sports Emmy Awards, has previously documented NFL training camps and the regular season. The longtime series is produced by the team at NFL Films, a division of NFL Media owned and operated by the National Football League. Skydance Sports will be co-producing this all-new iteration with Liev Schreiber narrating.

Netflix to Exclusively Live-Stream Two NFL Christmas Day Games

Netflix is entering the NFL after securing global rights to the NFL’s two Christmas Day marquee games as part of new three-year distribution deal, the NFL announced May 15.

In Week 17, Netflix will live-stream the Kansas City Chiefs taking on the Pittsburgh Steelers (1 p.m. ET), and the Baltimore Ravens playing the Houston Texans (4:30 p.m. ET). Netflix will also live-stream at least one holiday game in 2025 and 2026 as part of a three-year agreement.

While the streamer is no stranger to the NFL through its original series “Quarterback” in 2023 and this summer’s follow-up show, “Receiver,” showcasing five of the NFL’s best pass catchers through their 2023 season, the live games now put Netflix on the streaming stage with Prime Video, Peacock and Paramount+.

“Last year, we decided to take a big bet on live, tapping into massive fandoms across comedy, reality TV, sports and more,” Bela Bajaria, chief content officer at Netflix, said in a statement. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.

Hans Schroeder, EVP of media distribution at the NFL, said the games would be available on the largest global streaming platform that has more than 83 million North American subscribers.

Peacock’s exclusive Wild Card Playoff Game in January attracted more than 23 million viewers, making it the largest one-day internet event in the country ever.

“The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans,” Schroeder said.

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The NFL launched Yuletide games in 1971 before bringing them back on a semi-regular basis in 1989. Since 2020, they’ve been a holiday staple with last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023; the Raiders versus Chiefs match (yes, Taylor Swift and Santa Claus attended) drew the highest Christmas Day viewership since 1988.
 
In total, the NFL has staged 30 Christmas contests. In keeping with the NFL’s long-standing holiday tradition, the Netflix Christmas Day games will air on broadcast TV in the competing team cities, and be available on U.S. mobile devices with NFL+.

Netflix Reportedly Eyeing NFL Christmas Day Games

Netflix reportedly has put its hat in the ring looking to secure exclusive streaming access to two NFL games scheduled for Christmas Day (Wednesday, Dec. 25) this year. If successful, it would mark the streamer’s first-ever access to a professional sports league’s games.

The NFL, which is slated to release its 2024-25 season schedule May 15, scheduled three games last Christmas when the holiday fell over a three-day weekend.

Ever since NBCUniversal’s Peacock streaming service in January generated a record 23 million people to watch the Kansas City Chiefs take on the Miami Dolphins in an AFC Wildcard Playoff game, Netflix has revisited its long-running aversion to live-sports programming.

The game was not only the largest live-streamed event in U.S. history, but also the biggest night on the internet ever across the 50 states, according to NBCUniversal parent Comcast.

Peacock is slated to stream all NFL Sunday Night Games (along with broadcasts on NBC Sports) next season, while Prime Video secured exclusivity to a NFL Wild Card game on top of its exclusive “Thursday Night Football” matchups. YouTube TV has exclusive access to the long-running NFL Sunday Ticket.

For Netflix, securing access to NFL games would seem a logical step for its 82.7 million North American subscribers — almost 50 million more than Peacock’s sub tally. The streamer will begin streaming exclusive access to WWE’s “Monday Night Raw” in 2025, following a live boxing match between former heavyweight champion Mike Tyson against social media star Jake Paul.

“We’re going to continue to try a lot of new things. But the core of it is, do our members love it,” co-CEO Ted Sarandos said on the last Netflix fiscal call. “And judging from the early excitement around the fight, there’s going to be a lot of people waking up in the middle of the night all over the world to watch this fight in real time.”

Co-CEO Greg Peters said live events have relevance to advertisers as well.

“It’s an opportunity for us to expand our advertising offering and give those brands access to these kind of culture-defining moments,” he said.

For the NFL, holiday games help expand the league’s current ratings prowess. Hans Schroeder, EVP of media distribution at the NFL, said the last couple of years have seen unprecedented viewer growth on Christmas and Thanksgiving.

“We certainly saw and believe that [viewers] are very much enjoying and wanting NFL football on Christmas. So what we’re going to do is we’re going to play a couple of games, like we’ve typically played for well over a decade, probably more than that, on Saturday of Week 16, and then come back and play a couple of games on Christmas Day on Wednesday,” Schroeder said last March at the league’s annual meeting.

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Fox CEO: Live Sports Not Coming to Tubi

Fox Corp.’s ad-supported free streaming platform Tubi may have just inked a distribution deal with sports-themed online streaming service DAZN for the first North American launch of sports-themed free ad-supported streaming television (FAST) channels featuring women’s professional soccer.

But that doesn’t mean Tubi is pursuing live sports content, according to Fox CEO Lachlan Murdoch.

Speaking on the company’s May 8 fiscal call, Murdoch was asked if the company’s pending live-sports joint venture app with Disney and Warner Bros. Discovery would eventually make it way to the Tubi platform. The executive dismissed the idea, saying Fox Sports content would remain distributed through existing pay-TV channels and subscription streaming services.

“We don’t see an opportunity at this stage or we haven’t contemplated an opportunity at this stage to bundle the sports app with Tubi,” Murdoch said. “I think it makes potentially more sense to bundle sports with other SVOD services, which you’ll likely see as we go forward.”

That’s noteworthy considering Disney CEO Bob Iger, speaking on his company’s May 7 fiscal call, said that select ESPN programming would be coming to the Disney+ SVOD service later this year.

Fox Sports, which will broadcast the Super Bowl in 2025, saw quarterly advertising revenue drop 36% without the Super Bowl and two fewer NFL games (which went to Prime Video and Peacock streaming).

Murdoch contends that despite not having a branded SVOD service outside Fox Nation, the company is well-equipped to participate in the SVOD market with its live sports rights.

“I don’t think we are strategically disadvantaged with not having a subscription video-on-demand service, because we found in the past, we can partner with others,” he said. “The [sports] leagues to tend to partner with others, we can take the rights where we can broadcast to the most amount of Americans possible, and [the leagues] can allocate rights to SVOD as needed. But they’re never going to be able to live entirely without a broadcast network [such as Fox Sports] and the broadcast distribution.”

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Peacock to Exclusively Live-Stream First-Ever NFL Season Opener on Sept. 6 From Sao Paulo, Brazil

NBCUniversal March 26 announced that the Peacock streaming platform will be the exclusive distributor for the NFL’s first-ever regular season game in Brazil on Sept. 6.
 
The game, which will be played in São Paulo, marks the third exclusive NFL game on the streamer following the Buffalo Bills-Los Angeles Chargers regular season game in December 2023 and the Miami Dolphins-Kansas City Chiefs AFC Wild Card game in January, which delivered the largest streaming audience in U.S. history.
 
The Philadelphia Eagles are the first team announced for the game at Corinthians Arena, which served as a venue for the 2016 Rio Olympics and the 2014 FIFA World Cup. The Eagles’ opponent will be announced at a later date.
 
The NFL is the only sports league that presents all regular-season and postseason games on free, over-the-air television in local markets.
 
The Peacock exclusive will follow the Thursday night (Sept. 5) NFL Kickoff game on NBC and Peacock, and marks the first Friday NFL game since the St. Louis Cardinals-Los Angles Rams on Sept. 18, 1970.
 
Sept. 4-8 Peacock will stream four consecutive nights of primetime football, including “Big Ten Saturday Night” (also on NBC) and the season debut of “Sunday Night Football” (also on NBC).
 
“As media consumption habits evolve, the NFL continues to work with our partners to put our games on digital platforms where our fans are increasingly spending their time,” Hans Schroeder, EVP of media distribution at the NFL, said in a statement. “The historic Wild Card game on Peacock in January was a viewership success and we look forward to continuing our strong streaming distribution with the opening weekend game in Brazil on Peacock.”
 
In addition to all “Sunday Night Football” games, Peacock will stream the playoffs and the “Football Night in America” studio show. The exclusive “Peacock Sunday Night Football Final” returns with expanded postgame coverage following “SNF” each week.
 

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The “Peacock Exclusive AFC Wild Card” game on Jan. 13 was the NFL’s first-ever exclusively live streamed playoff game, and the most-streamed event ever in the United States, reaching a total of 32.1 million viewers and delivering an average audience (AMA) of approximately 23 million viewers across Peacock, NBC stations in Miami and Kansas City, and on mobile with NFL+, according to official Nielsen data.

Peacock’s live streaming coverage now includes “Sunday Night Football,” Big Ten Football and Basketball, Notre Dame Football, the Olympic and Paralympic Games, the Premier League, NASCAR, the NTT IndyCar Series, golf, and much more. Peacock also offers daily sports programming on the NBC Sports channel.

China’s TCL Expands NFL Streaming Agreement, Including April Draft

Chinese consumer electronics manufacturer TLC March 25 announced an extension of its multiyear partnership with the NFL, bringing the NFL free ad-supported streaming TV (FAST) channel and AVOD programs to TCLtv+, the company’s streaming service.

The NFL Channel programming, which includes more than 500 hours of original and live programing, such as the NFL Report, NFL GameDay Preview, weekly game highlights, full game replays and the channel ticker with year-round NFL news coverage, will be featured on all TCL Google TVs.

The NFL Draft in April will be the first major event for the NFL Channel and AVOD programs on TCLtv+.

“The addition of the NFL FAST Channel and NFL AVOD offerings highlights our unique approach to content collaboration with our trusted partners,” Haohong Wang, GM, TCL research america, said in a statement.

The NFL Channel and AVOD content join a slate of programming recently added to the TCLtv+ streaming app in the United States and Canada. The NFL off-season schedule includes NFL Media Originals, NFL Red Zone Replays, Throwback Thursdays for re-airs of big games and documentaries, themed marathons and holiday blocks, as well as Game Day All Access content. Quarterly Original Events will be featured on the NFL’s AVOD programs which include game highlights, premiere documentaries, and more.

TCLtv+ includes more than 300 FAST Channels, as well as thousands of film and TV series from major and independent networks and studios, including Fox, A&E, NBCUniversal, Lionsgate, Scripps Media, Fremantle, FilmRise, and Banijay, among others.

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EnTech Fest: NBCUni’s Matt Strauss Talks About Making NFL Streaming History

While his family was watching the Jan. 13 NFL Wild Card playoff game between the Kansas City Chiefs and the Miami Dolphins, Matt Strauss had more than touchdowns on his mind.

The NBCUniversal chairman, direct-to-consumer and international, was anxiously monitoring Peacock’s exclusive live stream of the playoff game — a first for the industry — and if things went sideways, there would be a lot of angry football fans.

“No one had ever done that before,” he said Feb. 7 during a keynote at EnTech Fest, presented by DEG: The Digital Entertainment Group in Los Angeles.

“We felt like we were going to melt down the internet,” he said, talking about the planning for the event. “We spent seven months just war-gaming.”

The team ran models, and he told them to double the capacity of what was expected.

In the end, the game attracted 23 million viewers.

“We actually used 30 % of the entire U.S. internet for this one game,” he said.

Peacock, he said during the keynote, has from the very beginning been looking to go where there is “white space,” zigging when others zag. That’s why it launched with ads just as everyone was touting subscription streaming without. Now, most of the SVOD platforms have gotten on board with advertising.

“It’s really about share of time and share of wallet,” he said. “We knew advertising was going to be important to our business model.”

The service now has 31 million subscribers and $10 a month of RPU.

“We’re not competing; we’re a complement,” he said. “We believed that not any one streaming service was going to be able to supply consumer streaming calories.”

The company also built Peacock with an eye toward live programming, including sports, news and unscripted, and using that live streaming to grow the business.

“At the end of that [Wild Card] game we put you into one of our new series ‘ted,’” he noted.

Moderator Jim Wuthrich, DEG chair emeritus, asked Strauss about the just announced pending sports joint venture between Warner Bros. Discovery, Fox and Disney.

“It’s about sports, but it’s also about bundling,” Strauss said, adding increased bundling is in the industry’s future.

During the early days of streaming, consumers had a wealth of quality programming, he noted.

“Those economics were never going to be supported with the retail prices that streaming services were charging,” he said.

Prices are going up, advertising is being inserted and bundling is on the rise.

In the end, streaming is similar to TV; services want to keep consumers coming back every day, he said.

“I don’t see how you accomplish that without some element of live,” he said.

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He also said streaming platforms may offer products other than just video, for instance ticketing services such as Fandango (also part of NBCUniversal).

“We will have to evolve our definition of what a streaming service is,” he said.