Since Fox Corp. acquired Tubi TV earlier this year for $440 million, it has aggressively sought to meld the ad-supported VOD platform with its programing and management.
Tubi July 1 announced it has entered an exclusive ad sales partnership with Australian media company Foxtel Group. As part of this collaboration, Foxtel Media will serve as the sole ad sales representative in Australia for Tubi through 2022.
Headquartered in San Francisco, Tubi streams movies and TV shows from nearly every major Hollywood studio. The service has more than 200 million monthly views and is available in the U.S., Canada, Australia, and Mexico.
For Foxtel Media, which is owned by Rupert Murdoch’s News Corp., Tubi adds a key free-to-the-viewer ad-supported component to its portfolio of live sports, lifestyle, entertainment content and news. In an advertising world that is increasingly powered by data targeting capabilities, Foxtel Media now straddles the fence marketing between free and subscription-based content distributors.
“Our collaboration with Foxtel Media delivers an optimally localized relationship and trusted team for advertisers in Australia,” Tubi CEO Farhad Massoudi said in a statement.
Mark Frain, CEO, Foxtel Media, says the technology behind Tubi has enabled the AVOD to rapidly build viewership across Australia and Mexico.
“We have the opportunity to connect brands and advertisers to Tubi’s outstanding proposition in this market,” Frain said.
Tubi is available in Australia on Telstra, Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, and on streaming media devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Chinese Hisense TVs globally.