The YES Network, the regional sports broadcast network home of the New York Yankees, Brooklyn Nets and New York Liberty, has launched a direct-to-consumer subscription product offering.
Consumers can purchase access to the platform for $24.99 monthly ($239.99 annually) through the YES app. There is no extra cost for current YES Network pay-TV subscribers.
Through April 30, consumers can purchase a monthly subscription at the introductory price of $19.99 and an annual subscription at the introductory price of $199.99. Customers who sign up for the monthly subscription through April 30 will receive the introductory price through the end of 2023.
The SVOD offerings come as consumers continue to jettison pay-TV from a high of 100 million homes to around 79 million at the end of 2022. At the same time, operators are dropping regional sports networks as advertisers scale back marketing spend.
“With this new direct-to- consumer offering, we are broadening our reach by making YES available to more fans in our regional footprint,” Jon Litner, CEO of the YES Network, said in a statement.
The Yankees open their 2023 regular season at home today against the visiting San Francisco Giants.
The YES app is accessible exclusively on the web at www.watchyesnetwork.com and through devices such as Amazon Fire TV, Roku, Apple TV, Google TV and Samsung connected TVs.
Major League Baseball’s subscription streaming service MLB.TV offers subscribers access to any team’s out-of-market games for $24.99 monthly ($149.99 annually).