FuboTV, New York Jets Form First Sportsbook Pact

The New York Jets Sept. 8 announced a multiyear partnership with Fubo Sportsbook, the online gambling platform owned by online TV platform FuboTV expected to launch in the fourth quarter (subject to all applicable regulatory approvals), to become an official sports betting partner of the NFL franchise.

This agreement marks Fubo Sportsbook’s first sponsorship of a professional sports team. The partnership centers on the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season, and will be the first authorized, mobile sports betting lounge in the stadium. In addition, Fubo Sportsbook will become the presenting partner of the Jets Mobile App and is the team’s first legal sports betting partner to leverage the Jets’ new advertising data partnership with Sportradar.

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Last December, FuboTV acquired Balto Sports, which owns contest automation software. The company said the acquisition marked the first step of its online wagering strategy, which will start with free to play games and then expand into wagering integrated with its live streaming video.

“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jeff Fernandez, Jets VP of business development and ventures, said in a statement.

At approximately 7,000 square feet, the Fubo Sportsbook Lounge will offer Jets fans 21 and older the opportunity to enjoy the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook. Additionally, fans will be able to watch every game from around the NFL in the Lounge and conduct live mobile wagering via the Fubo Sportsbook app all while viewing the Jets action on the field from the Lounge’s outdoor patio.

“The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences,” said Scott Butera, president of Fubo Gaming. “The platform will also have the ability to leverage first-party data to understand viewing preferences and provide relevant bet recommendations.”

Jets Mobile App users will receive access to special Fubo Sportsbook offers as well as game day incentives tied to the Lounge. Fubo Sportsbook customers will also be rewarded with access to unique hospitality including VIP pregame sideline experiences.