NBC’s original hospital-themed drama “New Amsterdam” was the most-viewed streamed program in February, with 4.6 billion viewing minutes across Netflix and NBCUniversal-owned Peacock, according to new data from Nielsen.
Netflix in January began streaming seasons one and two of the show, co-starring Ryan Eggold, Freema Agyeman and Janet Montgomery. In February, the streamer announced it would begin offering seasons three and four as well. HBO Max’s “The Last of Us” was the second-most-viewed program in February, with 4.4 billion viewing minutes.
The arrival of a new season of “You” on Netflix generated the third-highest viewing minutes at 4.2 billion, but overall usage on the platform was down 6.7% to 7.3% overall market share from 7.5% market share in January and December 2022, respectively.
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Despite overall viewing of streaming content dipping 0.9% in February from January, the streaming category gained 1.5 share points to account for 34.3% of TV usage — ahead of 30.2% for cable, 23.8% for broadcast and 11.7% for other content distribution.
Broadcast and cable viewing was down 9.2% and 5.7%, respectively. Sports viewing on broadcast was down 64.7%, with only the Super Bowl available after the NFL playoffs concluded in January, and the 3.6% rise in drama viewing and the 6.8% rise in sitcom viewing weren’t enough to cover the loss. As was the case on broadcast, a 2.4% rise in cable news viewing (driven by President Biden’s State of the Union address) wasn’t enough to cover the 34.6% drop in sports viewing, resulting in a 5.7% drop in total cable viewing.
