Nielsen: Netflix’s ‘Stranger Things’ Demolished Weekly Streaming Record with 7.2 Billion Minutes

The debut of the fourth season of Netflix original series “Stranger Things” contributed to a flood of streaming interest in the sci-fi adventure show. All 32 episodes of the series generated more than 7.2 billion minutes in combined usage across internet-connected televisions for the week ended June 5, according to new data from Nielsen.

The weekly tally for “Stranger Things 4” was almost the same as the other nine top-streamed shows combined!

Source: Nielsen Streaming Content Ratings (Amazon Prime, Disney+, Hulu, Netflix and Apple TV+), Nielsen National TV Panel, U.S. Viewing through Television.

Netflix Marketing Kids & Family Summer Content with Branded ‘Activity Truck’

Netflix is hitting the road this summer to help market its kids and family movies and TV shows to consumers. The streamer June 30 announced it is bringing new films and series each week to subscribers’ kids through the summer.

To help get out the word on its “summer guide,” Netflix is driving a branded “activity truck” cross country featuring content character meet and greets, giveaways, and photo opportunities. 

Activity truck stops include Los Angeles (July 9), San Diego (July 10). Long Beach, Calif., (July 12), Chicago (July 16), Minneapolis, MN (July 19), Boston (July 23 and 24), Atlanta (July 31 and Aug.  1), Houston (Aug. 14), and Miami (Aug. 28).

The Netflix Family Summer 2022 Slate includes The Sea Beast, 13: The Musical, Lost OllieIvy & BeanCoComelon, Gabby’s Dollhouse, Action Pack, Kung Fu Panda: The Dragon Knight, The Cuphead Show!,and Jurassic World: Camp Cretaceous.

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The Boss Baby: Back in the Crib

My Little Pony: Make Your Mark

“Floor is Lava Season 2″

“Action Pack Season 2″

“Sharkdog Season 2″

Rise of the Teenage Mutant Ninja Turtles: The Movie (Aug. 5)

Rise of the Teenage Mutant Ninja Turtles: The Movie – (Clockwise) Raphael (voiced by Omar Benson Miller), Michelangelo (voiced by Brandon Mychal Smith), Leonardo (voiced by Ben Schwartz), April O’Neil (voiced by Kat Graham), and Donatello (voiced by Josh Brener). Cr: Netflix © 2022

The Musical (Aug. 12-13)

13 The Musical. (L to R) Debra Messing as Jessica, Eli Golden as Evan, Peter Hermann as Joel in 13 The Musical. Cr. Alan Markfield/Netflix © 2022.


“The Cuphead Show!” (Aug. 19)

“Lost Ollie” (Aug. 24)

Lost Ollie. (L to R) Rosy (voiced by Mary J. Blige), Ollie (voiced by Jonathan Groff), Zozo (voiced by Tim Blake Nelson) in episode 101 of Lost Ollie. Cr. Courtesy Of Netflix © 2022



Prime Video’s ‘Terminal List’ Top New Show, Netflix’s ‘Virgin River’ Top Returning Show Anticipated in July

Prime Video’s “The Terminal List” was the top anticipated new show, Netflix’s “Virgin River” was the most-anticipated returning show, and Disney’s latest Marvel film Thor: Love and Thunder was the top anticipated movie on the Whip Media charts for July.

“The Terminal List,” which starts streaming July 1, is an action thriller series starring Chris Pratt as a Navy Seal who, after his platoon is ambushed, has conflicting memories of the incident.

“Virgin River,” season four of which debuts on Netflix July 20, is based on the novels. It follows Melinda “Mel” Monroe, who goes to work as a midwife and nurse practitioner in the Northern California town of Virgin River.

Thor: Love and Thunder is the fourth installment in Disney’s series of Marvel features centered around the superhero. Directed by Taika Waititi, the film takes place after the events of Avengers: Endgame as Thor (Chris Hemsworth) recruits friends to defeat a villain intent on eliminated all gods.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users, according to the company. TV Time’s “Anticipation Report” is based on data from those users.

Most Anticipated New Shows for July:

  1. “The Terminal List” (Prime Video) — July 1
  2. “Resident Evil” (Netflix) — July 14
  3. “Pretty Little Liars: Original Sin” (HBO Max) — July 28
  4. “Black Bird” (Apple TV+) — July 8
  5. “Moonhaven” (AMC+) — July 7


Most Anticipated Returning Shows for July:

  1. “Virgin River” (Netflix) — July 20
  2. “American Horror Stories” (Hulu) — July 21
  3. “What We Do in the Shadows” (FX) — July 12
  4. “Solar Opposites” (Hulu) — July 13
  5. “Overlord” (ATX) — July 5


Most Anticipated Movies for July:

  1. Thor: Love and Thunder — July 8
  2. Nope — July 22
  3. Minions: The Rise of Gru — July 1
  4. The Gray Man — July 15
  5. DC League of Super-Pets — July 29
  6. Where the Crawdads Sing — July 15
  7. Persuasion — July 15
  8. Mr. Malcolm’s List — July 1
  9. Not Okay — July 29
  10. The Sea Beast — July 8

Netflix Picks Up ‘The Electric State’ With Russos Brothers to Direct

Netflix has picked up AGBO’s The Electric State, an adaptation of the illustrated novel by Simon Stålenhag with Joe Russo and Anthony Russo directing and Millie Bobby Brown starring.

In the story set in a retro-futuristic past, an orphaned teenager (Brown, “Stranger Things”) traverses the American West with a sweet but mysterious robot and an eccentric drifter in search of her younger brother.

The Electric State continues the Russo Brothers and AGBO’s partnership with Netflix following the 2020 release of the Chris Hemsworth starrer Extraction and recently completed principal photography on Extraction 2, as well as The Gray Man, starring Ryan Gosling, Chris Evans and Ana de Armas.

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Production on The Electric State will begin this fall.

‘Umbrella Academy,’ ‘Doctor Strange’ Sequel Top Weekly Whip Media Streaming Charts

Netflix’s “The Umbrella Academy” topped the Whip Media chart of streaming originals, while Doctor Strange in the Multiverse of Madness, streaming on Disney+, led the chart of streaming movies among U.S. consumers the week ended June 26.

“The Umbrella Academy,” season three of which premiered June 22, is based on the comic book series of the same name. It follows a group of adopted siblings with superpowers. Season three picks up following their adventure in Dallas, as they find themselves in an altered timeline.

Doctor Strange in the Multiverse of Madness, which began streaming on Disney+ June 22, is a Marvel Comics-based sequel with Benedict Cumberbatch returning as Doctor Stephen Strange, master of the mystic arts. Strange meets America Chavez (Xochitl Gomez), a teenage girl from a parallel world who has the power to travel between the multiverses. She is being pursued by an entity who seeks to control her power, leading Strange to vow to protect her. The film also stars Elizabeth Olsen, Chiwetel Ejiofor, Benedict Wong and Rachel McAdams, and was directed by Sam Raimi.

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TV Time, a Whip Media company, is a free TV and movie viewership tracking app with 21 million global users. The streaming originals chart rankings are determined by streaming original TV series with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app. The movie rankings are determined streaming movies with the greatest share of views in the given week, among a balanced panel of U.S. users of the TV Time app.

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The sci-fi thriller Spiderhead, which started streaming on Netflix June 17, fell from the top spot on the streaming movies chart to No. 2. It stars Chris Hemsworth as a researcher experimenting on prisoner volunteers aiming to reduce their sentence. It’s based on the book Escape From Spiderhead.

Landing at No. 3 on the streaming movies chart was The Man From Toronto, an action comedy starring Kevin Hart and Woody Harrelson that debuted on Netflix June 24.

Falling from the top spot to No. 2 on the streaming originals charts was “The Boys,” a black comedy series based on the comic book of the same name that follows the battle against abusive superheroes. Season three started streaming on Prime Video June 3.

Falling from No. 2 to No. 3 on the streaming originals chart was “Obi-Wan Kenobi,” which started streaming on Disney+ May 27. The series, released in weekly episodes, follows the “Star Wars” Jedi 10 years after his battle with Anakin Skywalker, who becomes Darth Vader. 


Top Streaming Originals Among U.S. Consumers for the Week Ended June 26:

  1. “The Umbrella Academy” — Netflix (Season Premiere)
  2. “The Boys” — Prime Video
  3. “Obi-Wan Kenobi” — Disney+
  4. “Stranger Things” — Netflix
  5. “Ms. Marvel” — Disney+
  6. “The Summer I Turned Pretty” — Prime Video
  7. “The Orville” — Hulu
  8. “Star Trek: Strange New Worlds” — Paramount+
  9. “Love, Victor” — Hulu
  10. “Evil” — Paramount+


Top Streaming Movies Among U.S. Consumers June 24-26:

  1. Doctor Strange and the Multiverse of Madness — Disney+
  2. Spiderhead — Netflix
  3. The Man From Toronto — Netflix
  4. Sing 2 — Netflix
  5. Hustle — Netflix
  6. Fantastic Beasts: The Secrets of Dumbledore — HBO Max
  7. Beavis and Butt-Head Do the Universe — Paramount+
  8. Downton Abbey: A New Era — Peacock
  9. The Batman — HBO Max
  10. Love & Gelato — Netflix

Netflix: ‘The Umbrella Academy’ Week’s Most Viewed Title, ‘The Man From Toronto’ Top Film

The third season of “The Umbrella Academy” returned atop Netflix’s weekly chart with 124.53 million hours viewed on the English TV list the week ended June 26.

The apocalyptic drama was the most viewed Netflix title of the week and made the top 10 in 91 countries. “The Umbrella Academy” season one also entered the list with 27.23 million hours streamed as new viewers familiarized themselves with the series. “Stranger Things” season four came in second with 76.91 million hours viewed, while the first three seasons held steady on the list with 29.21 million hours viewed, 31.19 million hours viewed and 32.23 million hours viewed, respectively.

Streamers also followed the exploits of their favorite crime gang with the sixth and final season of “Peaky Blinders.” The series had 30.35 million hours viewed and appeared in the top 10 in 55 countries. New entrants on the list included suspenseful drama “You Don’t Know Me” (21.91 million hours viewed) and the Rowan Atkinson comedy “Man vs. Bee” (18.21 million hours viewed).

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On the feature film front, the odd duo you didn’t know you needed appealed to streamers. Starring Kevin Hart and Woody Harrelson, The Man from Toronto premiered atop the English Films List with 53.89 million hours viewed and made the top 10 in 92 countries. Spiderhead held steady in the second spot with 38.3 million hours viewed.

Based on the short story Escape From Spiderhead by George Saunders, the film appeared in the top 10 in 93 countries. Adam Sandler’s Hustle continued to put points up on the board. The inspirational basketball drama was No. 3 with 26.05 million hours viewed. Based on the novel by Jenna Evans Welch, Love & Gelato entered the list with 25.79 million hours viewed.

Taking viewers on a sweet journey through Italy, the film was in the top 10 in 88 countries. Chickenhare and the Hampster of Darkness brought families together as the film pulled in 10.96 million hours viewed. The South African film Collision was No. 7 on the list with 8.45 million hours viewed. The drama was in the top 10 in 47 countries. And Jennifer Lopez’s documentary Halftime, an intimate account of a pivotal moment in the superstar’s career, had 8.37 million hours viewed. 

On the non-English TV side, “Money Heist: Korea — Joint Economic Area” debuted at No. 1 with 33.74 million hours viewed. The Korean remake of Spain’s “La Casa De Papel, ” filled with suspense, drama and $4 trillion at stake, made the top 10 in 51 countries. Indian crime drama “She” returned for season two with 9.49 million hours viewed. Based on the manga of the same name by Hirosshi Takashige, “Spriggan” had 9.12 million hours viewed in its first week. Returning favorites on the list included Spanish dramas “Intimacy” (16.56 million hours viewed) and “Our Blues” (9.25 million hours viewed), Mexican comedy “The War Next Door” season two (10.15 million hours viewed) and Brazilian dramedy “Maldivas” (8.46 million hours viewed). 

Indian comedy Bhool Bhulaiyaa 2 entered the non-English Films list at No. 1 with 12.29 million hours viewed. A new addition to the list includes Doom of Love with5.92 million hours viewed. Polish romantic comedy Heart Parade (9.1 million hours viewed), thriller The Wrath of God (8.45 million hours viewed) and Spanish action-adventure Centauro (6.51 million hours viewed) returned to the list. 


Study: Streamers Most Satisfied With Disney+ and HBO Max, Less So With Netflix

Consumers are most satisfied with HBO Max and Disney+, while Netflix has dropped to fourth place in satisfaction among the top services, according to a Whip Media survey.

More than 80% of respondents in the survey said they were either satisfied or very satisfied with HBO Max (94%) and Disney+ (88%). Netflix (80%) fell behind Hulu, following a 10% decline from 2021. Apple TV+, meanwhile, enjoyed the biggest jump from last year, increasing 14% to 76% overall. 

In the survey, HBO Max also led in satisfaction for both quality of original content and variety of original content.

HBO Max and Disney+ were also seen as the best value in streaming as well, when factoring in both content and price for each service, according to the survey. Hulu followed closely behind HBO Max and Disney+ to grab the third-place spot. Netflix came in last, with 61% of respondents saying the service was worth the price. Apple TV+ is competitive on quality, but less so on content variety and quantity. 

Among respondents who canceled Netflix, nearly 70% said it was due to its price hikes.

Still, Netflix remains sticky among viewers, perhaps due to its first-mover advantage. Netflix remains the most popular choice for subscribers if they could “only keep one” SVOD service — although the number of respondents who agreed to that statement dropped from 41% to 30% in the last year. Another factor that could be helping Netflix is that respondents said it offers the best SVOD user experience and best program recommendations. 

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The findings were based on a survey of 2,460 TV Time users from the United States. Results have been balanced to reflect U.S. census population gender and age (13-54). The survey data was compiled between April 29, 2022, and May 4, 2022. 

Netflix Ups Subscriber Payment Options

In an effort to meet/lure subscribers on their terms, Netflix has begun expanding payment methods in select territories (notably Asia) worldwide. Instead of mandating the usual credit or debit card for their subscription, streamers can use alternative payment methods, including Unified Payments Interface (UPI), digital wallet and/or direct carrier billing.

While Netflix entertains subscribers around the world, the way they pay is very specific to where they live, according to Shalini Khatwani, director, payments Asia Pacific. Writing in a blog post, Khatwani says the streamer is “working hard” to localize payment methods in the Asia Pacific region.

“We are always looking for new ways to improve the payment experience for our members, be it by offering methods of payments that they prefer or by optimizing user journeys to make payments more seamless,” Khatwani wrote.

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The executive said Netflix began diversifying payment methods nine months ago with significant results. From 2020 to 2021 the number of new subscribers signing up using an alternative payment method more than tripled as the streamer added 16 new payment partners. The trend continues this year, with the number of signups with alternative payment methods double over the same period last year.

Indeed, the Asia Pacific region was the only Netflix territory to see a net gain (1 million) in subscriber growth in the most-recent fiscal period.

Khatwani contends the growth is in part due to a combination of push-pull factors. Across the region, there’s been a greater preference for alternative digital payment methods. The Global Payments Report estimates that digital wallets will make up 72% of e-commerce transactions in APAC by 2025. Currently, digital wallets, direct carrier billing and bank-based payments are some of the most popular payment methods among our new signups.

While the APAC region is among the world’s most developed technologically, many Netflix subs don’t have access to credit cards, and debit cards sometimes don’t work well for subscription transactions in their markets. For example in India, a number of cards are not enabled for recurring payments, while in Southeast Asia many banks require customers to opt in for online payments adding another step of friction. 

“Moreover, customers in APAC are generally concerned over payment security and are not comfortable storing their card numbers online, which is one reason they might prefer to use a mobile number linked to a wallet,” Khatwani wrote.

It’s not a one-size-fits-all approach. Khatwani cautions that any new payment method is “meticulously A/B test[ed]” prior to roll out and launch to make sure it is something subscribers want and is delivering incremental value.

In India, Netflix was the first merchant to launch UPI autopay. In Indonesia, mobile wallet service GoPay was the first e-money payment option on Netflix in the country. Even in more mature markets like South Korea and Taiwan, where card payments are still the norm, there’s a strong demand for direct carrier billing, along with an increased growth in digital wallets, according to Khatwani. 

Netflix also handles retail payments such as gift cards, in addition to traditional credit, debit and prepaid cards. 

Khatwani stressed that as a PCI-compliant organization, Netflix adheres to the payment card industry’s standards of keeping customer card data secure, which includes not storing CVV numbers.

“We are also the first merchant to leverage tokenization — a method of encrypting cardholder personal data — globally to increase security for sensitive payment information,” she wrote.

Citing Netflix’s “in-house expertise” in payments fraud, Khatwani said the streamer is able to proactively share fraud trends or A/B testing results (not subscriber data) on payments trials with others in the ecosystem such as payment and bank partners, wallet providers and new tech platforms.

“By being a good partner, we hope that, together, we can build a better experience for our members, and a stronger ecosystem for all,” she wrote.

Outside the digital wallet, Netflix payment options are listed here.

Carol Burnett to Guest Star in Sixth and Final Season of ‘Better Call Saul’

Six-time Emmy winner Carol Burnett will appear as a guest star in the sixth and final season of “Better Call Saul,” portraying a character named “Marion.” In addition to Burnett, as previously announced, Bryan Cranston and Aaron Paul will appear reprising their “Breaking Bad” roles of Walter White and Jesse Pinkman, respectively, as the show draws to its conclusion.

The series, produced by Sony Pictures Television, returns for its final episodes beginning July 11 at 9 p.m. ET/PT on AMC and AMC+, with the series finale on Aug. 15.  The final episodes will conclude the complicated journey and transformation of its compromised hero, Jimmy McGill (Bob Odenkirk), into criminal lawyer Saul Goodman.

“I’m thrilled to be a part of my favorite show,” 89-year-old Burnett said in a statement.

The series ended the first half of its current sixth season as the No. 1 acquisition driver in the history of the AMC+ streaming service, and the No. 3 cable drama for the current broadcast season in key demos. The mid-season finale on May 23 delivered more than 2.2 million viewers in Nielsen live+3 ratings.

Since its season premiere, “Better Call Saul” has generated more than 17 million engagements across social platforms, ranking as the No. 1 drama on broadcast and cable for conversation and organic search and the No. 1 cable drama in owned social engagement and content shares, according to data from ListenFirst.

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‘Stranger Things’ Continues to Top Parrot’s Digital Originals Chart; ‘Umbrella Academy’ Enters Top 10

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended June 24, as well as Parrot’s list of overall TV shows. The series had a 1.8% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, giving it 190.8 times the demand of an average series.

The Amazon Prime Video superhero series “The Boys” remained No. 2 on the digital originals chart as its third season continues. It had 1.6% drop in demand expressions to give it 58.7 times average demand. “The Boys” was No. 3 on Parrot’s list of overall TV series.

The Disney+ “Star Wars” series “The Mandalorian”rose to No. 3 on the digital originals chart, grabbing 38 times average demand after a 0.9% drop in demand expressions.  “The Mandalorian” was No. 10 on Parrot’s list of overall TV series.

The newest Disney+ “Star Wars” series, “Obi-Wan Kenobi,” dropped a spot to No. 4 with a 6.4% drop in demand expressions. It had 37 times average demand. Strangely, Parrot’s demand expressions tracker found “Obi-Wan” being passed by “Mandalorian” despite its highly anticipated season finale premiering June 22, while “Mandalorian” hasn’t had a new episode in more than a year.

Netflix’s “The Umbrella Academy” climbed from No. 16 to No. 5 after the June 22 release of its third season gave it a 51.7% increase in demand expressions and 35.5 times the average series demand.

FX’s “The Old Man” had a big surge, seeing a 178.4% rise in demand expressions after the June 23 episode, giving it 25.3 times average demand. The thriller series based on the 2017 novel of the same name by Thomas Perry stars Jeff Bridges and John Lithgow, and premiered June 16, with episodes also available on Hulu. That would have put it at No. 9 on the digital originals chart, from No. 117 a week earlier, but Parrot reclassified the series as not a true digital original since episodes premiere on FX.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The top non-streaming overall TV series in terms of online demand was “SpongeBob SquarePants,” at No. 2 with 72.5 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.