Netflix Launching More Collectibles, International Shipping

When Netflix in June launched a branded website to facilitate consumer products marketing and e-commerce options, the platform was limited to domestic shopping. Now, Netflix.shop is shipping products worldwide as it begins (on Nov. 12) marketing the “Chilleez!,” a 12-inch pillow-like collectible available in four colors.

Chilleez!

The pillows are aimed to replicate the default profile picture Netflix subscribers encounter when logging onto the service. The SVOD pioneer’s e-commerce site also markets merchandise related original programs such as “Squid Game,” “Sex Education” and “The Witcher,” and branded logo wear from BEAMS, among other brands.

The move comes as Netflix looks to expand beyond streaming into consumer products and video games. The streamer recently partnered with Walmart for brick-and-mortar merchandise sales, in addition to e-commerce.

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“We have an insatiable appetite for streaming, so come master the art of chill with us. And be sure to check out Netflix.shop for more updates — we can’t wait for you to see what else we have in the works 😎,” the streamer wrote in a blog post.

Netflix Launches Retail Website Selling Merchandise Related to Original Programs

Netflix is getting into the consumer products business. The SVOD pioneer has bowed Netflix.shop, a retail website that claims to offer exclusive limited editions of “carefully selected” high-quality apparel and lifestyle products tied to branded shows.

Among items debuting this month are streetwear and action figures based on anime series “Yasuke” and “Eden”; as well as limited-edition apparel and decorative items  inspired by “Lupin” in collaboration with the Musée du Louvre. 

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Future product offerings include merchandise from “The Witcher” and “Stranger Things,” as well as new Netflix logo-wear from Japanese fashion house BEAMS. Netflix previously launched “Stranger Things” merchandise at select Target stores, which also includes a range of “Yasuke” products.

The Netflix.shop will first be available in the U.S. before expanding into other countries around the world in the coming months.

“We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Josh Simon, VP of consumer products, said in a statement.