Nippon TV Inks Content Deal With Netflix for Distribution Outside Japan

Nippon TV, owner and operator of Hulu Japan, has signed a distribution deal with Netflix affording the SVOD behemoth access to 30 of its shows outside Japan.

Content includes 2011 drama “I’m Mita,” “Your Housekeeper,” “Death Note” and “Tokyo Tarareba Girls” — the latter two based on comic book series. Beginning next month, Netflix will have access to “Mr. Hiiragi’s Homeroom,” “Your Turn to Kill” and “Life’s Punchline,” among others.

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Netflix Japan launched its streaming service in the fall of 2015. The country has helped spearhead the streamer’s Asian market penetration. The region was the Netflix largest in new subscribers (2.1 million) for the third quarter (ended Sept. 30). The service ended the period with 30 million subs.

“[Asia] is a key part of our continued growth, and now coupled with Netflix’s strength as one of the world’s leading streaming platforms, we are confident that Nippon TV’s titles will be well received by viewers in this prominent new territory for us,” Keisuke Miyata, head of program sales at international business development for Nippon TV, said in a statement.