Netflix Wins Legal Battle to Stream Limited Series on ‘Bad Boy’ Indian Billionaires

Netflix India has won a legal battle to begin streaming the limited series “Bad Boy Billionaires: India,” a program depicting separate Indian tycoons convicted on charges of corruption and fraud.

An Indian court ruled that episodes in the series involving beer tycoon Vijay Mallya, jeweler Nirav Modi and financier Subrata Roy could stream. A separate episode involving software tycoon B. Ramalinga Raju, who confessed to inflating the assets of his firm by about $1 billion in 2009, remains sidelined by litigation.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

In a statement to Bloomberg News, Raju’s firm, Sahara India Pariwar, said the Netflix episode is “ill-motivated” and “contains various incorrect and misleading facts which depict only one-sided allegations.” The firm said it would file criminal charges against against Netflix, including the series’ producers, directors and reporters.

Netflix, along with Disney and other media companies, is looking to tap into the India’s massive population base — including more than 500 million consumers accustomed to accessing entertainment on mobile devices.

Despite India being world’s second most-populous country (1.35 billion people) after China, Netflix India has just 1.2 million subscribers, according to IHS Markit. That’s less than Disney-owned Disney+ Hotstar with 3 million subs and Amazon Prime Video’s 2.5 million subs.

Netflix Launches Hindi Interface

Netflix Aug. 9 launched its user interface in Hindi. The Netflix experience in Hindi, from sign up to search rows, collections and payment, is available across all devices on mobile, TV and Web.

Netflix members can switch to the Hindi user interface from the “Language” option in the “Manage Profiles” section on their desktop, TV or mobile browsers. On Netflix, members can set up to five profiles in each account, and each profile can have its own language setting. Netflix members outside India will also have the option to switch their user interface to Hindi.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Delivering a great Netflix experience is as important to us as creating great content. We believe the new user interface will make Netflix even more accessible and better suit members who prefer Hindi,” said Monika Shergill, VP of content for Netflix India.

Follow us on Instagram

Netflix is investing heavily in Indian films and series across all genres and for all generations, including “Sacred Games,” “Bulbbul,” “Choked: Paisa Bolta Hai” and “Mighty Little Bheem.” The company recently announced a lineup of 17 stories, including “Ludo,” “A Suitable Boy” and “Mismatched” and the upcoming film Gunjan Saxena: The Kargil Girl, which will bow Aug. 12. Netflix members can also view stories from other parts of the world, such as “Stranger Things,” “Extraction, Narcos: Mexico,” The Protector, Klaus, “The Witcher” and “Old Guard” with Hindi dubs or subtitles.

Last year, Netflix introduced the mobile plan in India for Rs. 199 per month.