Netflix Launches Ad-Supported SVOD Service in 12 Countries, Including the U.S.

Netflix Nov. 3 officially launched its much-hyped ad-supported subscription streaming VOD option across 12 territories, including the United States.

Priced at $6.99 ($5.99 Canadian), the “Basic with Ads” service option offers subscribers content with video resolution limited to 720p/HD (both basic with ads and basic without ads plans); average of four to five minutes of ads per hour, and no ability to download titles. A limited number of movies and TV shows won’t be available due to licensing restrictions.

Tiffany & Co.’s ad featuring Beyoncé was the first ad to ever run on the ad-supported service in Canada on Nov. 1, and subscribers in 12 countries can expect to see ads from GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz and Carnival Cruises, among others.

Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between,” Greg Peters, chief operating officer and chief product officer, wrote in a statement last month. Netflix launched the ad-supported option just six months after first announcing it publicly.

The streamer’s current basic plan without ads costs $9.99 monthly, with the standard ad-free plan priced at $15.49, and the premium option priced at $19.99. The streamer still offers its legacy by-mail DVD rentals, priced at $9.99 for one disc out at a time; $14.99 for two discs, and $19.99 for three discs rented concurrently.

Rival Disney+ is set to launch its lower-priced ($6.99) ad-supported SVOD option on Dec. 8.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

T-Mobile Downgrades ‘Netflix on Us’ Offer

T-Mobile is changing its “Netflix on Us” offer with its two main unlimited postpaid plans.

No longer will subscribers get the Netflix Standard service, with two concurrent streams per account and video resolution of up to 1080p, at no charge. Because Netflix has raised the price of that plan by $2 from $10.99 to $12.99 per month, T-Mobile will start passing on the extra $2 price to its customers.

Customers with the two T-Mobile plans, rebranded to Magenta, can get the Netflix Basic plan, with one stream and video resolution to 480p, at no extra charge. That plan normally costs $8.99 per month.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“To account for the Netflix price increase earlier this year, Magenta includes Netflix Basic for families,” read a T-Mobile release. “Existing T-Mobile One customers with Netflix on Us that includes Netflix Standard will see the Netflix price change of $2 per month for Netflix Standard passed through starting in July. To avoid that, those customers can either turn off Netflix on Us or change to Magenta.”

T-Mobile began offering the free Netflix promotion in 2017.