There’s a reason Netflix is booming down under. New data from the Australian Communications and Media Authority suggests 71% of Australian households with a television subscribed to at least one SVOD service in 2019.
Netflix, which help launch the Aussie SVOD market in 2015, had about 11.5 million subscribers in the country last summer, up 17.6% from the previous-year period. The leading Australian-owned SVOD is the Nine Entertainment Company owned Stan, which has about 2.9 million subs, up 43.2%.
ACMA said 10% Australian households had four or more SVOD services in the home in 2019, up from 4% in 2017. Overall, 83% of Australian online users said they streamed viewing paid or ad-supported video content in the past six months.
“Australians are using their fixed Internet connections for data-hungry applications such as video streaming and are spending more time watching content online,” ACMA chair Nerida O’Loughlin said in a statement.
O’Loughlin said online video and use of smart devices is escalating as high-speed networks create new markets for innovative services across the Australian economy.
“It’s clear that Australians have embraced technology, which is helping drive demand for faster Internet,” she said.
The government agency said Australians downloaded almost six million terabytes of data over the three-month period last summer, enough to watch about 2.2 billion hours of HD video. Of that data, more than 88% was downloaded through fixed Internet services.
About 50% adult Aussies use a smart device other than a computer, tablet or mobile phone to connect to the Internet.