MoviePass Films Invests in Sports-Themed Documentary

MoviePass Films, the theatrical ticket subscription service’s content acquisition unit, Nov. 1 announced an agreement with Art of Sport, the newly-formed, sports-centric distribution entity behind upcoming feature-length documentary, In Search of Greatness.

MoviePass Films, which is owned by MoviePass parent Helios and Matheson Analytics, has come on as an investor and strategic marketing partner ahead of the film’s early-November theatrical release.

In Search Of Greatness, directed by documentarian Gabe Polsky, best known for Red Army, which debuted in Cannes in 2014, and his work on Nat Geo’s Emmy-award-winning TV show, “Genius,” examines the importance of creativity in determining athletic ability, in addition to analyzing the roles nature and nurture play in the development of young athletes.

The film, which includes interviews with hockey legend Wayne Gretzky, superstar wide receiver Jerry Rice, and soccer icon Pele, opens in 11 major U.S. markets on Nov. 2, and expands to theaters across North America by mid-month.

“We are pleased to be able to continue supporting independent creators and helping them bring their artistic visions to life on the big screen,” MoviePass Films chairman Ted Farnsworth and co-CEO Randall Emmett, said in a statement.

The investment follows a busy month of deal-making for the MoviePass Films. In September, it partnered with indie distributor Neon to co-release Reinaldo Marcus Green’s Sundance award-winner Monsters and Men (currently in theaters), and is preparing to co-release the second film in that partnership, Ali Abassi’s Cannes award-winner Border (which debuts in theaters this week).

MoviePass Films also recently wrapped production on its Bruce Willis-starrer 10 Minutes Gone and green-lit Neil Marshall’s The Reckoning, which starts production in Wales in January. The MoviePass Films team intends to produce 10-12 films annually, in addition to acquiring 8-10 films per year, starting in 2019.

MoviePass Films via MoviePass and Moviefone, will mount a marketing campaign to support the film’s success, while in theaters. In Search of Greatness will be made available to MoviePass subscribers as a “Bonus Movie,” which will not count toward their monthly in-theater movie ticket allotment. MoviePass™ subscribers will also have a chance to attend the films’ red-carpet premieres and receive other special perks throughout the duration of the partnership.

 

 

MoviePass Films Partners with Neon for Indie Releases

MoviePass Films, the production company co-owned by MoviePass parent Helios and Matheson Analytics (HMNY), has partnered with independent distributor Neon for upcoming releases of Sundance award-winner Monsters and Men and Cannes award-winner Border, both of which are anticipated to open in the U.S. in the next few weeks.

Neon, which distributed Oscar-nominated I, Tonya, Three Identical Strangers and Ingrid Goes West, shares equity ownership in Monsters and Border.

HMNY launched MoviePass Films as an ancillary revenue stream – streaming, DVD sales, transactional sales, international rights, retail – from its branded theatrical subscription ticket service.

“The films are high-caliber, prestige titles and are great fits for the MoviePass audience,” MoviePass Films CEO Randall Emmett, said in a statement.

The partnership kicks off with the New York City premiere of Monsters and Men on Sept. 25, ahead of the drama’s New York and Los Angeles opening on Sept. 27. The film will be available in theaters nationwide in mid-October.

Border, which was selected as Sweden’s entry for best foreign-language film at the Academy Awards, took home the top prize in the Cannes Film Festival’s Un Certain Regard category earlier this year.

Fiscally-challenged MoviePass will make the films available to subscribers as bonus movies, which will not count toward monthly in-theater movie allotments. Select subs will also have a chance to attend the film’s red-carpet premieres and receive other special perks throughout the duration of the partnership.

“It’s great to see the different Helios media companies coming together and working towards generating more business for each other,” said Helios CEO Ted Farnsworth.

Farnsworth could use all the synergies he can find. HMNY shares are currently trading at 1.6 cents, with the stock in threat of being delisted by Nasdaq. HMNY has a market cap around $10.5 million.

MoviePass Films’ partnership with Neon follows just-wrapped production on 10 Minutes Gone, starring Bruce Willis. Previously, MoviePass Films produced Gotti, The Row, co-acquired American Animals through MoviePass Ventures, and claims to have a slate of 10 films being prepared for production.