ViacomCBS and NENT Group Partner for Pluto TV’s 2022 Launch in the Nordics

ViacomCBS Networks International, a division of ViacomCBS, and Nordic Entertainment Group (NENT Group) Nov. 29 announced a partnership for a new Pluto TV service across Sweden, Denmark and Norway in 2022.

The service combines ViacomCBS’s free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree. NENT Group will serve as the platform’s leading advertising sales partner.

Upon launch, Pluto TV viewers will be able to stream Viafree local favorites such as “Paradise,” “Luxury Trap” and “Familien fra Bryggen,” alongside global content from ViacomCBS’s library such as “The Hills,” “Awkward,” “MTV Unplugged” and “Catfish,” and content from multiple partners packaged in thematic channels, including Pluto TV Movie, Pluto TV Crime, Pluto TV History, and Pluto TV Comedy, among others.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“This transformational partnership will boost Pluto TV’s growth internationally, and we expect to replicate this strategic model across key international markets,” Raffaele Annecchino, CEO of VCNI, said in a statement.

NENT CEO Anders Jensen said the agreement would help strengthen Viafree’s ability to grow its SVOD platform. Following the launch of Pluto TV, Viafree will be phased out as a standalone platform.

“With this [partnership], we are taking an important further step to sharpen our focus on our fast-growing Viaplay SVOD service, which we expect to have at least 12 million subscribers in 2025,” Jensen said.

Pluto TV, which is available in 26 markets globally, including the U.S., Latin America, and Europe, realized 48% year-over-year growth in advertising revenue through Sept. 30. The platform ended the most-recent quarter with more than 54 million average monthly views.

Disney Inks Streaming Deal for Fox Movies in Nordic Region

Disney’s subscription streaming service Disney+ is headed to Europe. But in the meantime, Disney is extending a licensing agreement for select Fox movie and ABC TV content to Nordic Entertainment Group (NENT Group).

As part of the deal, NENT’s Viaplay streaming service and Viasat pay-tv platform have exclusive region rights to new release movies from 20th Century Studios. Viaplay subscribers also have ABC series “Grey’s Anatomy,” in addition to Fox catalog movies.

The Fox film slate for 2020 includes Oscar-winning Bohemian Rhapsody, The Favourite and Oscar-nominated Jojo Rabbit and Ford v Ferrari, in addition to the most recent instalment in the Terminator franchise.

Fox library titles include Alien, Planet of the Apes, Die Hard and Deadpool, in addition to Pretty Woman and Braveheart.

Follow us on Instagram

“This agreement will extend our relationship with Disney to nearly 20 years and showcases both the popularity of their content with our viewers and the fantastic viewing experiences available on Viaplay and ViaSat,” Filippa Wallestam, NENT Group chief content officer, said in a statement.

NENT is also offering Fox+, an on-demand service with more than 4,000 TV episodes, including “24,” “Prison Break,” and “Futurama.” National Geographic+ features 600 documentary episodes, in addition Fox films and series, “How I Met Your Mother,” “The Simpsons” and “Bones” on its free and pay-TV packages.

NENT is responsible for advertising sales for Fox and Disney channels in Sweden, Norway and Denmark.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“We are delighted to extend and expand our content partnership with NENT Group as we together look to bring Nordic audiences more original stories across more screens from the legendary 20th Century Studios,” said Hans van Rijn, SVP and country manager of The Walt Disney Company Nordic.