Pluto TV Launches AVOD Service in the Nordics

Paramount Global’s free ad-supported streaming television (FAST) and ad-supported VOD (AVOD) platform, Pluto TV, May 18 expanded to the Nordics, launching in Sweden, Denmark and Norway. The service unveiled a programming line-up that features more than 70 unique and locally curated channels now live in each country.

For the first time internationally, Pluto TV will offer live sports. Bellator MMA, the leading global MMA organization, will have a dedicated channel streaming all 2022 fights exclusively in the Nordics, with many fights streaming live, in addition to bonus content and library, beginning June 24 with “Bellator 282,” featuring Dutch Middleweight World Champion Gegard Mousasi taking on undefeated No. 1 ranked contender Johnny Eblen.

Paramount’s AVOD service is launching in the Nordics through a partnership with Nordic Entertainment Group (NENT Group). Pluto TV will launch in combination with NENT’s AVOD service, Viafree. Following the launch, Viafree will be phased out as a standalone service.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Pluto TV founder Tom Ryan

“Pluto TV launched with a mission to entertain the planet, and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal,” Tom Ryan, CEO of Paramount Streaming and founder of Pluto TV. “The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”

Pluto TV in the Nordics features an abundance of programming, including globally recognized titles from content partners, fan favorite and exclusive titles from Paramount’s brands, as well as extensive hours of local hits from Viafree.

The content includes: Lyxfällan/Luksusfellen/Luksusfælden (“Luxury Trap”), in Sweden, Denmark and Norway. Swedish audiences can enjoy Svenska Truckers (“Swedish Truckers”) and Svenska Hollywoodfruar (“Swedish Hollywood Wives”); Danish fans can enjoy channels such as: Familien fra Bryggen (“The Kesslers”) and MasterChef — Danmarks Største Madtalenter (“MasterChef”); while Norwegian audiences can stream channels such as Eventyrlig Oppussing (“Amazing Makeovers”) and celebrity cooking show Camp Kulinaris (“Camp Kulinaris”). 

In both Denmark and Norway, audiences can stream a channel featuring the reality show “Paradise,” which will become available later this month, with new episodes released weekly, following the show’s premiere on Viaplay.

Pluto TV has also partnered with World RX to offer all 2022 live events and library races from the FIA World Rallycross Championship through the RX TV channel, available in Denmark and Norway from July 1. World RX at Höljes, Sweden, on July 2-3, will be the first live event on the 24/7 rallycross channel.

In partnership with MTV, internationally known Swedish band Mando Diao May 18 will record an MTV Unplugged performance in Stockholm. The performance will premiere exclusively on Pluto TV’s MTV Unplugged in October.   

Pluto TV will also launch with a dedicated “Star Trek” channel featuring the Star Trek franchise hits, such as “Star Trek: Deep Space Nine” and “Star Trek: Voyager,” among others.

Pluto TV Movies features fan-favorite titles including the sci-fi classic and Oscar nominated Dune by director David Lynch; comedy movie Dinner for Schmucks with Paul Rudd and Steve Carell; and actioner Red Dawn with Chris Hemsworth.

The platform will feature classic crime shows such as “FBI Files,” “New Detectives” and “Cops,” as well as new series “True Nordic Crimes.”

From the MTV library, Pluto TV will offer dedicated channels featuring “The Hills,” “Catfish: The TV Show” and “Ex on The Beach,” among others. Comedy Central hits shows include a dedicated 24/7 “South Park” channel along with the return of “The Daily Show,” with episodes released day-and-date with the U.S. release.

“This transformative partnership will serve as the framework as we continue to expand Pluto TV throughout Europe and in new continents, including Australia and Africa, bringing this strategic model of free streaming to the world,” said Raffaele Annecchino, CEO of international networks, studios and streaming at Paramount.

Sony Pictures Extends Viaplay Streaming Partnership in the Nordics

Forget Netflix and HBO Max, Sony Pictures Television April 28 announced it has agreed to extend a multiyear deal with Norway’s Viaplay subscription streaming platform. The agreement means Viaplay’s 4 million subscribers will have first access to Sony Pictures Entertainment movies and television series, including catalog titles and new TV series.

In addition to Spider-Man: No Way Home, Viaplay subs will have access to the screen debuts of new Marvel characters Kraven the Hunter, Madame Web and Morbius following their theatrical and home entertainment windows. The deal also includes franchises “Uncharted,” “Venom,” “Jumanji,” “Ghostbusters,” “Peter Rabbit,” “Bad Boys” and “Spider-Man,” as well as some of SPE’s upcoming and future slate.

“This renewal reflects the value that our partnership creates for both companies,” Filippa Wallestam, NENT Group Chief Content Officer, said in a statement.

Upcoming Sony movies include Bullet Train, with Brad Pitt headlining an ensemble cast of eclectic, diverse assassins; Where The Crawdads Sing, which is based upon the novel by Delia Owens; and Miles Morales returns for the next chapter of the Oscar-winning “Spider-Verse” saga, Spider-Man: Across the Spider-Verse.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Viaplay will also be the Nordic home of an array of major new series from SPT’s upcoming slate, to be unveiled and presented at Sony’s LA Screenings event in May. The slate includes `Accused’ from Howard Gordon and Alex Ganza (`Homeland’), and the gripping four-part Vicky McLure psychological thriller, ‘Without Sin.’ Among the SPT series already available on Viaplay are hits such as ‘Outlander,’ ‘The Blacklist,’ ‘The Good Doctor,’ ‘S.W.A.T.’ and ‘L.A.’s Finest.’

The agreement also secures new SPE films and series for Viaplay’s V Film pay-TV channels, and a wide selection of new and library films for Viaplay’s Scandinavian TV channels.

“This deal also opens a treasure trove of classics from our phenomenally vast SPE feature film and TV series library for Viaplay’s audience to enjoy,” said Mark Young, EVP of distribution and networks for EMEA at Sony Pictures Television.

In addition, Viaplay and SPE have recently concluded long-term content deals that secure SPE content for Viaplay viewers in the Baltic countries, Poland and the Netherlands.

Viaplay is targeting about 12 million subscribers by the end of 2025, including 6 million in the Nordic region and 6 million internationally, including the United States.

Nordic SVOD Service Viaplay Bows in Holland Streaming Hollywood Movies

Viaplay, the Scandinavian-based subscription streaming service looking to feature Hollywood movies, live sports and local content globally, March 1 announced the launch of operations in Holland.

Operated by Nordic Entertainment Group (NENT Group), Viaplay is also available in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland. The platform launched in the U.S. last December through an agreement with Comcast Cable’s Xfinity platforms. The streamer is slated to bow in the U.K. later this year, followed by Canada, Germany, Austria and Switzerland by the end of 2023.

The Dutch launch features an introductory price of 9.99 Euros ($11) per month, which will increase to 13.99 Euros ($15.50) in August, and is available through distribution partners KPN, VodafoneZiggo, T-Mobile Netherlands and DELTA Fiber, and as a direct subscription.

Spearheaded by Netflix, almost 50% of Holland’s 8 million households have a video streaming subscription, with about 1.6 subscriptions per streaming household, according to Ampere Analysis. In 2025, streaming penetration is expected to increase to 66%, with the number of SVOD services per streaming household upped to 1.9.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Viaplay has distribution agreements with MGM, Sony Pictures, Warner Bros. and eOne, among others, largely for catalog movies, including the “Men in Black” franchise, “Walker,” “The Capture,” Tomb Raider, Jumanji: The Next Level, Bad Boys for Life and Charlie’s Angels, among others. The platform also features Lionsgate-owned streamer StarzPlay, NBCUniversal’s all-reality streamer hayu and the documentary streaming service Curiosity Stream.

“Viaplay is here to play a positive long-term role, and to help shape the Dutch streaming market and creative scene for many years to come,” Anders Jensen, NENT Group CEO, said in a statement. “There’s so much we want to contribute and achieve in the Netherlands — and today is just the start.”

All Viaplay originals and international content have Dutch subtitles, and all kids content has Dutch dubbing. Viaplay is supported by a wide range of devices and platforms, including smart-TVs, iOS and Android smartphones and tablets, Chromecast and Apple TV, Amazon Fire TV, and PC and Mac.

Nordic SVOD Viaplay Launching Dec. 15 in the U.S. on Comcast’s Xfinity Platform

Viaplay, the Nordic-based subscription streaming video service, will bow U.S. operations on Dec. 15 when it is made available on Comcast’s Xfinity platform as a $4.99 monthly add-on. A standalone Viaplay app is not yet available in the United States.

Owned and operated by media giant NENT Group, Viaplay is currently available in nine countries, with plans to add six more in 2023, in addition to the March 1, 2022, bow in Holland, and in the U.K. during the second half of next year.

Viaplay is launching the U.S. with 1,100 hours of content ranging from Nordic TV series and movies. The service will bow at least one premiere weekly, with Viaplay aiming to release at least 60 originals in 2022. A range of documentary series will also be available at launch. All Viaplay content in the U.S. will have English subtitles.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“Our small corner of Europe produces some of the world’s most compelling stories,” NENT Group CEO Jensen said in a statement, adding that Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region on the map.

“There is a receptive audience of Nordic drama fans waiting in the U.S. for Viaplay’s unique offering,” he said.

ViacomCBS and NENT Group Partner for Pluto TV’s 2022 Launch in the Nordics

ViacomCBS Networks International, a division of ViacomCBS, and Nordic Entertainment Group (NENT Group) Nov. 29 announced a partnership for a new Pluto TV service across Sweden, Denmark and Norway in 2022.

The service combines ViacomCBS’s free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree. NENT Group will serve as the platform’s leading advertising sales partner.

Upon launch, Pluto TV viewers will be able to stream Viafree local favorites such as “Paradise,” “Luxury Trap” and “Familien fra Bryggen,” alongside global content from ViacomCBS’s library such as “The Hills,” “Awkward,” “MTV Unplugged” and “Catfish,” and content from multiple partners packaged in thematic channels, including Pluto TV Movie, Pluto TV Crime, Pluto TV History, and Pluto TV Comedy, among others.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“This transformational partnership will boost Pluto TV’s growth internationally, and we expect to replicate this strategic model across key international markets,” Raffaele Annecchino, CEO of VCNI, said in a statement.

NENT CEO Anders Jensen said the agreement would help strengthen Viafree’s ability to grow its SVOD platform. Following the launch of Pluto TV, Viafree will be phased out as a standalone platform.

“With this [partnership], we are taking an important further step to sharpen our focus on our fast-growing Viaplay SVOD service, which we expect to have at least 12 million subscribers in 2025,” Jensen said.

Pluto TV, which is available in 26 markets globally, including the U.S., Latin America, and Europe, realized 48% year-over-year growth in advertising revenue through Sept. 30. The platform ended the most-recent quarter with more than 54 million average monthly views.

Disney Inks Streaming Deal for Fox Movies in Nordic Region

Disney’s subscription streaming service Disney+ is headed to Europe. But in the meantime, Disney is extending a licensing agreement for select Fox movie and ABC TV content to Nordic Entertainment Group (NENT Group).

As part of the deal, NENT’s Viaplay streaming service and Viasat pay-tv platform have exclusive region rights to new release movies from 20th Century Studios. Viaplay subscribers also have ABC series “Grey’s Anatomy,” in addition to Fox catalog movies.

The Fox film slate for 2020 includes Oscar-winning Bohemian Rhapsody, The Favourite and Oscar-nominated Jojo Rabbit and Ford v Ferrari, in addition to the most recent instalment in the Terminator franchise.

Fox library titles include Alien, Planet of the Apes, Die Hard and Deadpool, in addition to Pretty Woman and Braveheart.

Follow us on Instagram

“This agreement will extend our relationship with Disney to nearly 20 years and showcases both the popularity of their content with our viewers and the fantastic viewing experiences available on Viaplay and ViaSat,” Filippa Wallestam, NENT Group chief content officer, said in a statement.

NENT is also offering Fox+, an on-demand service with more than 4,000 TV episodes, including “24,” “Prison Break,” and “Futurama.” National Geographic+ features 600 documentary episodes, in addition Fox films and series, “How I Met Your Mother,” “The Simpsons” and “Bones” on its free and pay-TV packages.

NENT is responsible for advertising sales for Fox and Disney channels in Sweden, Norway and Denmark.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

“We are delighted to extend and expand our content partnership with NENT Group as we together look to bring Nordic audiences more original stories across more screens from the legendary 20th Century Studios,” said Hans van Rijn, SVP and country manager of The Walt Disney Company Nordic.