Georgia’s first college football title in 41 years, a 33-18 victory over perennial SEC rival Alabama, did more than attract the majority of viewers in the Southeast. The game, broadcast and streamed on ESPN, was viewed by more than 14 million people to dominate weekly statistics nationwide through Jan.9, according to new data from Samba TV.
The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.
Samba said 14.2 million U.S. households watched the Alabama Crimson Tide vs. the Georgia Bulldogs during the live window, up 14% from the 2021 game. Of all U.S. states, Alabama viewership over-indexed the most (+149%), and Georgia second, up 76%.
The viewership was enough to offset the 11 million combined viewers of a slew of Harry Potter movies and themed TV program in the U.S., U.K., Germany and Australia.