As expected, Peacock and Roku Sept. 21 officially announced that the Peacock streaming video app is now available nationwide on the Roku platform, reaching households with an estimated 100 million people. The agreement followed months of negotiations that saw NBCUniversal’s SVOD service enter the market without distribution on Roku and Amazon Fire TV — both considered must-have distribution channels in the over-the-top video ecosystem.
Comcast chairman/CEO Brian Roberts Sept. 15 disclosed that Peacock, which is available for $4.99 per month with ads and $9.99 without, had attracted 15 million subscribers without Roku distribution since launching nationwide in July.
In addition to a SVOD option offering subscribers access to more than 20,000 hours of on-demand movies and shows, as well as live news and sports programming, Peacock offers a free, ad-supported option featuring more than 13,000 hours of current, classic, and original movies and shows, as well as live and on-demand content across news, sports, reality, late-night, and Spanish-language.
“Roku customers are engaged streamers and we know they’ll love access to a wide range of free and paid content,” Maggie McLean Suniewick, president of business development and partnerships at Peacock, said in a statement.
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“Audience demand for compelling content is fueling a surging shift to streaming for a majority of American households today,” said Tedd Cittadine, VP of content acquisition at Roku. “We’re focused on delivering the kind of high-quality news and entertainment content Roku users want and love … and help NBCUniversal build a bigger fan base.”
In addition to current season programming from NBC and Telemundo, Peacock offers access to live sports like upcoming coverage of the Premier League; hundreds of blockbuster movies like Trolls World Tour, 3:10 to Yuma and Beetlejuice; iconic shows, including comedies “Parks and Recreation,” “Brooklyn Nine-Nine,” “30 Rock,” “Saturday Night Live,” “The King of Queens,” “Everybody Loves Raymond,” “Two and a Half Men,” “Frasier,” “George Lopez” and “Cheers;” dramas “Law & Order: SVU,” “Downton Abbey,” “Yellowstone,” “Friday Night Lights,” “House,” “Battlestar Galactica,” “Psych,” “Parenthood,” “Monk” and “Heroes”; kids programming, including “Curious George,” “Where’s Waldo?” and “Cleopatra in Space”; reality hits, including the “Real Housewives” franchise, “Top Chef” and “Below Deck”; and Peacock Original series, including dramas “Brave New World,” “Noughts + Crosses,” “The Capture” and “Departure”; comedies “Five Bedrooms,” “Intelligence” and “A.P. Bio”; documentaries, including Black Boys, The Sit-In: Harry Belafonte Hosts the Tonight Show, and A Most Beautiful Thing; and late-night shows, including “Wilmore” with Larry Wilmore and “The Amber Ruffin Show.”
In addition to the Roku platform, Peacock is currently available on Apple devices, including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices, including Android TV devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; and VIZIO SmartCast TVs, Sony PlayStation 4 and PlayStation 4 Pro, and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium as part of their subscription at no additional cost.