NBCUniversal Telemundo Enterprises is creating Telemundo Streaming Studios, which it bills as the first-ever Spanish-language studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences in the United States and around the world.
Following the creation of original titles “El Señor de los Cielos,” “La Reina del Sur,” “El Recluso,” “No Te Puedes Esconder,” “Jugar con Fuego” and, most recently, “Dime Quien Soy,” “100 Dias para Enamorarnos,” “Falsa Identidad” and “Mariposa de Barrio,” Telemundo is expanding production capabilities to create original scripted content exclusively for direct-to-consumer platforms. In addition to developing and producing its own IP, the new studio will offer production services to third-party direct-to-consumer platforms.
“Latinos are pacesetters of cultural and technological change,” Beau Ferrari, chairman, NBCUniversal Telemundo Enterprises, said in a statement. “We are … super serving the Latinos of today with the best original, premium and culturally relevant content across all platforms.”
According to Nielsen, driven by streaming video consumption, Hispanics spend more time per day on video through TV-connected devices and video-focused app usage compared to “total adults.” Hispanics are often 50% or more of the average audience to shows that center on Hispanic characters and stories, which is a remarkable over index considering they are roughly 20% of the population.
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Based out of Miami, Telemundo Streaming Studios will be housed under Telemundo Global Studios, led by Marcos Santana, who will continue to oversee all original scripted productions for the network, including international co-productions. The new production unit launches with more than 35 projects in development and in production, including the dramedy “Armas de Mujer” for Peacock, “El Marginal” seasons four and five for Netflix, as well as the remake of “Historia de un Clan,” upcoming seasons of “El Recluso,” a new version of “El Diario de un Gigolo” and the action-packed series “El Immortal.”
“As pioneers in the production of scripted Spanish-language content for U.S. Hispanics, we have a wide range of experience to invest in producing the best scripted content for the growing number of Latinos who consume their favorite shows across streaming platforms,” Santana said in a statement. “With these new studios, Telemundo will be the go-to source for Latino streaming content in the US and around the world.”