Roku June 28 announced it is partnering with NBCUniversal to bring several NBC local news channels to The Roku Channel. The channels will be available for users to access through The Roku Channel’s Live TV Guide.
Through the partnership, NBCUniversal will bring local news channels from its NBC stations in major markets around the United States, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford (CT) and South Florida, to The Roku Channel. Additional NBCUniversal channels will be added in the coming months. The partnership marks the first time that local news programming will be available on The Roku Channel.
“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” Ashley Hovey, head of The Roku Channel, AVOD, said in a statement.
The channels will feature the latest local news, breaking updates, weather forecast and live events from that designated area. The addition of the channels will complement The Roku Channel’s existing lineup of national news options, which includes NBC News Now, making both local and national news easily accessible to audiences.
“Local news has never been more vital to helping our audiences stay informed about what’s happening in their communities,” said Meredith McGinn, EVP of diginets and original production for NBCUniversal Local.
NBCUniversal Local is Comcast’s local media division that delivers English and Spanish speakers and bilingual audiences in 31 U.S. markets and Puerto Rico. The division is comprised of three individual media groups, including the NBC Owned Television Stations group, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV, TeleXitos.
The Roku Channel features a lineup of more than 80,000 free movies and programs and 300 linear television channels in the U.S, as well as subscription streaming video from over 50 content partners. It licenses and distributes content from more than 250 partners.