NAB Show to Bow ‘Streaming Experience’ Content Showcase

The NAB Show is introducing The Streaming Experience, a new content showcase curated by streaming and online video expert Dan Rayburn that will feature more than 50 OTT platforms and streaming devices.

The showcase, which will give NAB Show attendees a first-hand look at the latest streaming video services, according to organizers, will be located in the Central Lobby of the Las Vegas Convention Center and is open to all registered attendees during exhibit hours starting April 19.

The NAB Show takes place in Las Vegas April 18-22.

A living-room setting will allow attendees the opportunity to test OTT services side-by-side to compare content, video quality, ad formats, playback features and delivery methods. The Streaming Experience will feature hardware from Amazon, Apple, Roku, Xbox, PlayStation, LG, TCL and Samsung. Streaming services on display will include Apple TV+, Amazon Prime Video, CBS All Access, Disney+, Hulu, NBC Sports, Netflix and YouTube TV, among others. New services from HBO Max, Peacock and Quibi may also be showcased, dependent on their launch dates, according to organizers.

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“Streaming is a major focus of the 2020 NAB Show, and the new Streaming Experience is the largest showcase of its kind in the industry,” said NAB EVP of conventions and business operations Chris Brown in a statement. “We are excited for attendees to join their industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.”

Additional details of the Streaming Experience, including renderings of the new space, can be found here.

 

Ampere: Facebook Video Losing Traction Among Users

Despite a monthly global users base around 2 billion, Facebook users aren’t streaming much video, according to new data from Ampere Analysis.

The London-based research firm found that video streaming among Facebook users in the United States dropped to less than a quarter (23.7%) in the third quarter of 2018, compared to 35.5% in Q3 2016.

The social media platform also saw streaming video usage declines in Italy (down 6.7%) and Denmark (6%). In the U.K., which has seen ongoing video declines on Facebook since Q3 2017, reported a 1.6% uptick.

Google-owned YouTube remains the No. 1 (68.3% usage) video platform in the world catering to an endless supply of third-party user-generated content, in addition to commercial product. No. 2 is Netflix (35.4%), followed by Facebook, Instagram (17.8%) and Amazon ranked fifth with 11.7%.

“The apparent declining engagement with Facebook video is potentially symptomatic of some of the wider challenges Facebook is facing engaging younger audiences at the moment, and the impacts of the negative press surrounding the use of Facebook data in political campaign targeting,” Richard Broughton, director at Ampere Analysis, said in a statement.

“Nonetheless, video remains a priority for Facebook’s growth strategy, and recent investments in new video ad formats, as well as partnerships in the sports sector, highlight the forward-looking efforts that the social media giant is putting in to expanding this part of its business.”

Indeed, on-demand video service Facebook Watch launched Aug. 10, 2017 featuring ad-supported original and third-party content.

The service Oct. 16 bowed a new series from Whistle Sports, whose investors include NBC Sports and Sky Sports, dubbed “Famous Los and Filayyyy Show,” and featuring the two Instagram stars offering colorful insight on sports.

Other original Watch content includes “Bad Jokes,” “Whistle Worthy,” “The Loop,” “No Days Off,” and “Courtyard: Unstoppable.”

NBC Sports Partners with Snapchat for Britain’s Premier League Soccer

Following Britain’s late run in soccer’s world cup, interest in the Premier League has mushroomed in the digital ecosystem.

NBC Sports Group July 30 announced a partnership with Snapchat for “Premier League: Extra Time, a new weekly original show, which will debut exclusively on Snapchat’s Discover page for the Aug. 10 start of the 2018-19 Premier League season.

Each Monday throughout the season, the show will bring a recap of the weekend’s top action and standout storylines, while also spotlighting the super fans that make the league one of the most popular in the world.

A preview of the show will air on Snapchat Aug. 9, with the first episode airing on Aug. 13.

Hosted by Francis Maxwell, the series promises to make soccer fans feel like they’re watching from a true British pub. Maxwell will guide Snapchatters through a celebration of all things Premier League each week – from epic highlights to wild fans and everything in between.

“Premier League fans are among the most passionate and digitally sophisticated out there, and we strive to bring the best content on every platform,” Troy Ewanchyna, VP, digital and NBCSports.com, said in a statement.

“We know that Snapchatters love soccer – over 80 million unique viewers watched World Cup content on Snapchat,” added Sean Mills,head of original content at Snap.

Produced by NBC Universal’s digital lab, “Premier League: Extra Time” builds on two original shows Snapchat and NBC Sports Group partnered on during the XXIII Olympic Winter Games from PyeongChang, South Korea – “Pipe Dreams,” a four-part series profiling three Olympic snowboarding hopefuls, and “Chasing Gold,” a 17-episode series on the journeys of Team USA athletes as they competed for gold.

Amazon Prime Video last month announced it would live-stream 20 Premier League matches starting in 2019.

 

NBC Sports Snags Indy 500 Broadcast, Streaming Rights

NBC Sports Group March 21 confirmed it has acquired broadcast/streaming rights to the famed Indianapolis 500 car race, beginning in 2019. Financial terms were not disclosed.

Once a mainstay on “ABC’s Wide World of Sports,” the venerable oval track race has been broadcast on Disney-owned ABC Sports for the past 54 years.

Currently, IndyCar broadcasts are split between NBC and ABC, with NBC also splitting NASCAR broadcasts with Fox.

“This arrangement brings all of IndyCar to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” Mark Miles, CEO of IndyCar (formerly Indy Racing League), said in a statement.

Indeed, NBC Sports Gold, NBC Universal’s direct-to-consumer sports service, will stream all non-broadcast Indy events, including practice sessions, Indy Lights races and IndyCar racing replays.

Jon Miller, president of programing at NBC Sports and NBCSN, said IndyCar racing has seen a steady viewership increase over the past 10 years.

“We hope to continue that growth throughout the series by leveraging the TV, digital, production and marketing assets,” he said.