NBC Launching Ad-Supported News Streaming Service in May

NBC Universal in May is set to launch a free ad-supported streaming news service dubbed “NBC News Now.”

The service — announced last weekend at SXSW — will launch featuring eight hours of daily news (expanding to 24 hours), including content from E! News. It will be available across most streaming devices.

NBC is pursuing an AVOD strategy used by CBS (via CBSN) and ABC (“ABC News Live” via Roku Channel) to bolster slacking consumer demand for traditional broadcast TV news.

The network currently streams an abbreviated news format service on Snapchat, dubbed “Stay Tuned.”

NBC News Now would include original reporting as well as third-party sourced news, according to a March 10 blog post.

“We will be doing original work that will be specific for the streaming service, we will be drawing from the reporting that takes place across all the other NBC News properties,” Noah Oppenheim, president of NBC News, told a SXSW panel, according to Broadcasting & Cable, which first reported the story. “We will actually be reaching into other corners of NBC Universal, sports, you name it, for some of that content.”

Noah Oppenheim (r) at SXSW