In a significant move, ViacomCBS-owned AVOD platform Pluto TV has secured free streaming rights to Netflix original series “Narcos” beginning on Oct. 20. The deal was ironed out between Gaumont, co-producer of the series, and Pluto TV. This marks the first time the five seasons of the entire “Narcos” series will be available to stream, for free, in the U.S.
T-Mobile joins Pluto TV as the presenting sponsor for “Narcos,” offering limited commercial interruptions for the first two episodes.
The series about law enforcement’s efforts to take down notorious drug lord Pablo Escobar (played by Brazilian actor Wagner Moura) originally streamed on Netflix in August 2015. The program will be streamed across four different Pluto TV channels, with multiple air times and different languages to appeal to and accommodate a wide variety of viewing audiences and preferences.
“Narcos” will be programmed across Pluto TV’s Crime Drama and Narco Novelas channels and its own branded single-series, marathon-style channels — Narcos and Narcos en Español. Spanish-speaking versions of Narcos will stream with English subtitles, and respectively, English-speaking versions of Narcos will stream with Spanish subtitles catering to multi-lingual audiences.
“As the adoption of ad-supported streaming continues to accelerate, we are excited to build on that momentum and align with esteemed creators and producers in search of new ways to introduce audiences to their coveted collection of award-winning content,” Amy Kuessner, SVP of content strategy and global partnerships at Pluto TV, said in a statement.
Kuessner said the deal with Gaumont underscores the evolving AVOD landscape that is rapidly gaining foothold for distributors, content holders and viewers.
Season One of “Narcos” will stream weeknights at 10 p.m. ET, with catch-up episodes the following day beginning at 8 p.m. ET. Bonus weekend marathons will be offered following the series premiere. Pluto TV will debut a new season each month through February 2021.
“Narcos” (season 1-3): From the Colombian government to the DEA agents and the policemen who would risk their lives pursuing drug lord Pablo Escabar, the series takes an unfiltered look into the war that would change the drug trade forever.
Spin-off series,”Narcos: Mexico” (season 4-5) explores the origin of the modern war on drugs, beginning at the time when Mexican traffickers were a loose and disorganized confederation of small-time independent dealers. As the series progresses, viewers are introduced to DEA Agent Walt Breslin, the man in charge of Operation Leyenda: the DEA’s second attempt to take down the biggest drug lords in Mexico.