NAB Show to Bow ‘Streaming Experience’ Content Showcase

The NAB Show is introducing The Streaming Experience, a new content showcase curated by streaming and online video expert Dan Rayburn that will feature more than 50 OTT platforms and streaming devices.

The showcase, which will give NAB Show attendees a first-hand look at the latest streaming video services, according to organizers, will be located in the Central Lobby of the Las Vegas Convention Center and is open to all registered attendees during exhibit hours starting April 19.

The NAB Show takes place in Las Vegas April 18-22.

A living-room setting will allow attendees the opportunity to test OTT services side-by-side to compare content, video quality, ad formats, playback features and delivery methods. The Streaming Experience will feature hardware from Amazon, Apple, Roku, Xbox, PlayStation, LG, TCL and Samsung. Streaming services on display will include Apple TV+, Amazon Prime Video, CBS All Access, Disney+, Hulu, NBC Sports, Netflix and YouTube TV, among others. New services from HBO Max, Peacock and Quibi may also be showcased, dependent on their launch dates, according to organizers.

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“Streaming is a major focus of the 2020 NAB Show, and the new Streaming Experience is the largest showcase of its kind in the industry,” said NAB EVP of conventions and business operations Chris Brown in a statement. “We are excited for attendees to join their industry peers in this living room environment and experience nearly every live and on-demand streaming service on the market today.”

Additional details of the Streaming Experience, including renderings of the new space, can be found here.

 

NAB: 70% of PlayStation Vue Streaming on Non-PS Devices

About of 70% of subscriber streaming on PlayStation Vue occurs through non-PlayStation devices, Dwayne Benefield, VP, head of PlayStation Vue, told attendees April 11 at the Streaming Summit at the NAB Show in Las Vegas. About 80% of streaming is for live TV.

Launched in 2015 by Sony, PS Vue joined Dish Network’s Sling TV attempting to redefine pay-television over the Internet with standalone service offering access to premium channels, including local, without long-term contracts.

The platforms have since been joined by DirecTV Now, Hulu With Live TV, Spectrum TV Plus, YouTube TV and Fubo TV looking to replicate traditional broadcast online with a-la-carte pricing.

Benefield said the average Vue subscriber streams five hours of content daily. While the PS Network has 70 million subscribers across 165 countries, Benefield did not disclose specific subscriber numbers for Vue.

The executive said online TV platforms are getting increased stacking rights to catalog episodes of TV shows as creators and distributors recognize the growing market appeal of online TV.

Benefield said there remains value in the traditional pay-TV bundle, but that online TV represents a growing, cost-effective alternative.

“As [the bundle] does fray, you’ll see us add more a la cartes,” he said in the keynote, as reported by Multichannel News. “I think [online TV] can succeed without broadcast.”

NAB Show to Include Streaming Summit

In a sign of the changing nature of the broadcasting business, the 2018 NAB Show will debut the Streaming Summit, a one-day conference held April 11 at the Westgate Hotel in Las Vegas.

The program, which is co-produced by streaming industry expert Dan Rayburn, will focus on the dynamics of the streaming media business, from advances in technology to monetization opportunities and content offerings.

The Streaming Summit will also extend to NAB Show New York, October 17-18, 2018, at the Javits Convention Center and will include a show floor exhibit spotlighting the latest in streaming technologies.

“The Summit brings together broadcasters, publishers and enterprise organizations to educate and empower those tasked with the creation, monetization, and delivery of video across all platforms,” according to a NAB release. “From OTT to live streaming, the Streaming Summit will address a wide range of topics such as live linear workflows, transcoding, and distribution.”

The program will include case studies, technical presentations and panel sessions to offer insight into new business models and technology platforms expected to impact the industry.

“As video streaming services continue to gain immense popularity, media and technology companies must evolve to meet the demand for quality content when and where consumers want it,” said NAB EVP of conventions and business operations Chris Brown in a statement. “We are pleased to be working with Dan to present the Streaming Summit at NAB Show as a forum for education and industry collaboration around streaming.”

Rayburn co-founded one of the first webcasting production companies and has served as the global director for a major streaming media corporation, works as an analyst and publishes reports on streaming media technologies.

“The NAB Show has more attendees, vendors, customers and analysts all tied to the video market than any other show in the world,” Rayburn said in a statement. “The Streaming Summit will educate and empower attendees with the information and tools needed to understand and leverage streaming and online video services for the good of their business and the industry as a whole.”

The NAB Show will be held April 7-12, 2018, in Las Vegas.