CBS Inks Deal With NAACP to Create Content for Broadcast, Cable and Streaming

CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) July 15 announced an agreement to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms.

As part of the agreement, CBS Television Studios will work with the civil rights organization to establish a team of executives and infrastructure to acquire, develop and produce programming. The partnership will focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of black artists in a growing media landscape.

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The CBS/NAACP partnership includes a commitment to develop content for the CBS Television Network as well as the ability to sell programming to third-party platforms across the media landscape.

“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” George Cheeks, CEO of the CBS Entertainment Group, said in a statement. “There is no better partner than the NAACP to help us find, develop and tell these inclusive stories.”

Derrick Johnson, CEO of the NAACP, said the current moment of “national awakening” on racism in America presents an opportune time to tell stories of the “African-American experience.”

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“Programming and content have the power to shape perspectives and drive conversations around critical issues,” Johnson said. “This partnership with CBS allows us to bring compelling and important content to a broad audience.”

The Walt Disney Company Pledges $5 Million To Support Nonprofit Organizations That Advance Social Justice

The Walt Disney Company has pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP to further their longstanding work promoting social justice by eliminating disparities and racial discrimination through their advocacy and education programs.

“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” CEO Bob Chapek said in a statement.

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The pledge is part of Disney’s ongoing commitment to support organizations that advance social justice. For many years, Disney has worked closely with groups that advocate for and empower communities of color, including the NAACP, whose mission is to ensure a society in which all individuals have equal rights without discrimination based on race.

The media giant has also previously provided millions of dollars in grants to help students from underrepresented groups pursue higher education, including $2.5 million to the United Negro College Fund.

In addition, through the Disney Employee Matching Gifts program, employees are able to increase their impact in their communities by donating to eligible organizations, with the Company matching those gifts.

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On May 2, Disney aired a slate of special programming on a number of its TV networks to encourage a discussion of racism and oppression in America. The programming included an ABC News primetime special, “America in Pain: What Comes Next?,” that examined the protests and outrage across the country in response to the killing of Floyd. The special was preceded by the re-airing of two monumental and timely episodes of comedy “black-ish,” which explore the issue of police brutality and flaws in the judicial system, and “Juneteenth,” which examines the lack of accurate representation of African-Americans in the nation’s history.