After a sluggish start, Netflix France has finally established solid footing since launching in the country five years ago.
The subscription streaming video pioneer, which once faced strong criticism from state-subsidized local media and allegations the service would destroy France’s “cultural exception” — especially at the box office, started strong in 2019, capturing more than 52% of all video-on-demand consumption in January, according to Harris Interactive and CNC.
Netflix surpassed Canal Plus (4.76 million subs) with 5 million subscribers, which prompted the French pay-TV operator to launch a new service – Canal+ Séries– focusing on TV shows, including programming from Showtime, FX and others.
On-demand digital programming continues to grow in popularity among the French, with 18% of users watching delayed content, up 2.5% from January 2018.
Nearly 12% consumed transactional VOD content, down 1.6% from 2018, while digital sales of movies and TV shows increased 6.1%.
In January this year, 52.6% of people watching on-demand programming opted for Netflix – up more than 8% compared to January 2018. By comparison, 19.7% consumers chose MyTF1 VOD and 19.5% on Orange.
Amazon Prime Video generated 15.3%, with Google Play and Apple iTunes at 8.2% and 7.5%, respectively.
Indeed, Netflix France ended January with 2.6 times more users than MyTF1 VOD. Not surprisingly, nine Netflix series ranked among the Top 10 programs viewed.