Universal Pictures on April 2 announced the new “The Shows Must Go On” YouTube Channel, providing live theater fans with a West End and Broadway experience in their own homes online for free.
Starting April 3, the channel will make available a selection of Andrew Lloyd Webber’s musicals, launching with Joseph and the Amazing Technicolour Dreamcoat. The 2000 adaptation, inspired by the West End production, stars Donny Osmond, Maria Friedman, Richard Attenborough and Joan Collins.
Each show will be available weekly at 11 a.m. PT/2 p.m. ET for a limited 48-hour period online.
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On Good Friday, April 10, the channel will bow a second production, Jesus Christ Superstar (2012), the arena production starring Tim Minchin, Melanie C and Chris Moyles.
Further shows will be announced at a later date.
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Alongside full-length shows, clips of famous performances and behind-the-scenes footage will be uploaded regularly to the channel.
For fans who wish to make a charitable donation, a variety of organizations will be listed on the channel videos, including Acting for Others, Broadway Cares and Actors Benevolent Fund.
The initiative comes from the Universal Pictures Home Entertainment Content Group, a London-based “repertoire centre” of Universal Pictures Home Entertainment that acquires and produces multi-genre entertainment for distribution across theatrical, home entertainment, television and digital platforms on a worldwide basis.