Rolling Stone magazine is reportedly set to launch its own branded daily music charts — taking on longtime industry benchmark Billboard.
“Rolling Stone Charts” will track the Top 100 music singles and top 200 albums delivered across all distribution channels, including physical, digital and streaming.
Corporate owner Penske Media Group disclosed the move in Hollywood trade Variety, which it owns along with Deadline, Rolling Stone and 19 other media brands.
“PMC’s strategy is to constantly evolve our brands and products across media platforms,” CEO Jay Penske said in a statement. “What’s imperative and exciting about our new ‘Rolling Stone Charts’ is that it will present a transparent, granular and real-time quantification to accurately reflect listeners’ evolving interests and give insight into worldwide trends.”
Rolling Stone, which has long featured music as a backdrop to editorial coverage on national news, trends and people, will also bow “Rolling Stone 500” tracking artists generating the most streaming play; “Rolling Stone Trending 25” featuring the most-popular songs daily; and “Rolling Stone Breakthrough 25,” focusing on first-time charting artists.
Data will be collected by BuzzAngle Music, a data analytics firm founded in 2016 and co-funded by PMC.
New York-based Billboard began tracking music in 1934 under a “hit parade” banner. Sales tracking began in 1940, with the current “Hot 100” comprised of singles, radio airplay, downloads and streaming.
The magazine May 6 announced the launch of “The Global 100,” which will track the top songs worldwide on a weekly basis.
“The launch of The Global 100 marks a major step in the continuing evolution of the Billboard charts,” Silvio Pietroluongo, SVP of charts and data products, said in a statement. “For decades, the U.S.-based ‘Billboard Hot 100’ has been viewed throughout the world as the barometer of success in music. Now, Billboard is proud to present a companion chart that will measure the impact of songs on an international scale.”