Disney’s ‘Mulan’ Remains Atop U.K. Weekly Home Entertainment Sales Chart

Packaged-media sales of Disney’s erstwhile theatrical release Mulan helped the live-action movie stay atop the U.K. Official Film Chart through Nov. 25. Disney’s first-ever PVOD release exceeded all other movies by 6,600 unit sales (physical and digital), holding off Warner’s Elf at No. 2 and relegating former No. 1, Last Christmas (Universal) to No. 3.

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Chart newcomer Dawn of the Dead (Arrow Films) underscored the dearth of new releases in 2020, with George A. Romero’s 1978 zombie classic entering the chart for the first time at No. 4 following a remastered packaged-media release.

The middle of the world’s No. 2 home entertainment market included perennial chart mainstays such as Disney’s Frozen II at No. 5; eOne’s 1917 at No. 6; 2000’s The Grinch (Universal) featuring Jim Carrey at No. 7; and Disney/Lucasfilm’s Star Wars: The Last Jedi at No. 8 due to a 4K UHD Blu-ray Disc Steelbook release.

Another chart newcomer at No. 9: sci-fi thriller Tremors: Shrieker Island, starring Michael Gross, Jon Heder and Jackie Cruz. Rounding out the Top 10: Disney’s Onward.

Live-Action ‘Mulan’ Dominates Disc Sales Charts

Disney’s live-action remake of Mulan dominated the NPD VideoScan First Alert chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Nov. 14.

The film, a retelling of the ancient Chinese folklore about a young woman who impersonates a man in order to serve in the military so her father doesn’t have to, had been considered one of Disney’s big tentpole releases during the summer before the coronavirus pandemic derailed those plans. The film instead bypassed U.S. theaters and was released via premium VOD on Disney+.

It was then released on Blu-ray and DVD Nov. 10, just four days after the studio officially announced the disc release.

Blu-ray Disc formats (including 4K) accounted for 72% of first-week Mulan disc sales. The 4K Ultra HD Blu-ray accounted for 10% of the film’s total unit sales.

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The No. 2 title on both charts, Warner’s Harry Potter Complete 8-Film Collection, sold 44% as many copies as Mulan overall, and 37% as many Blu-rays.

The week’s only other new release to make the top 20 was MGM and Orion Pictures’ Bill & Ted Face the Music, distributed on disc by Warmer Bros. Home Entertainment. Theatrical plans for the third film in the “Bill & Ted” franchise were similarly disrupted by the pandemic, with it ultimately seeing a PVOD release alongside a limited theatrical run in which it grossed $3.4 million domestically. In its first week on disc it was the No. 20 overall seller and No. 9 on the Blu-ray chart, with the HD format accounting for 60% of its total sales.

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On the Media Play News rental chart for the week ended Nov. 15, Mulan debuted at No. 1, with Bill & Ted Face the Music at No. 2.

The previous week’s top rental, Lionsgate’s Antebellum, dropped to No. 3.

A couple of Redbox exclusives rounded out the top five: the newly released comedy Chick Fight at No. 4, and the thriller An Imperfect Murder at No. 5.

Top 20 Sellers for Week Ended 11-14-20
Top 20 Rentals for Week Ended 11-15-20
Top 20 Selling Blu-ray Discs for Week Ended 11-14-20
Top 20 Blu-ray Market Share for Week Ended 11-14-20
Sales Report for Week Ended 11-14-20
Digital Sales Snapshot for Week Ended 11-16-20

Disney’s ‘Mulan’ Lands Atop U.K. Home Entertainment Retail Chart

Disney’s digital/packaged media retail release of the live-action Mulan finished atop the U.K. weekly Official Film Chart through Nov. 18. The title, the studio’s first PVOD experiment, is one of the few new releases in 2020 due to the ongoing coronavirus pandemic. Indeed, Disney had no home entertainment releases in its most recent fiscal quarter.

Mulan stars Yifei Liu as the eponymous character, who disguises herself as a male soldier in order to save her ailing father from being conscripted.

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The previous week’s No. 1, Last Christmas dropped to No. 2 and is the first of several Christmas entries on the Nov. 18 chart. Comedy Elf climbed 12 places to No. 3, and the 2018 animated The Grinch re-entered the chart at No. 9. Further down the Top 20, The Polar Express (No. 15) and Love Actually (No. 16) returned as viewers gear up for the festive season.

Entertainment One’s 1917 returned to the Top 10, climbing nine places to No. 4, while Disney’s Frozen II dropped to No. 5. Star Wars: The Force Awakens entered the Top 10 at No. 6 following a new 4K UHD Blu-ray Disc re-release, as Onward dropped to No. 7.

Universal’s Dolittle, starring Robert Downey Jr., zoomed up 25 places to No. 8, and Star Wars: The Rise of Skywalker rounded off the chart at No. 10.

The Official Film Chart Top 10 Nov. 18, 2020:

Rank Last Week Title Studio
1 New Mulan Disney
2 1 Last Christmas Universal
3 15 Elf Warner
4 13 1917 Entertainment One
5 3 Frozen II
Disney
6 New Star Wars: The Force Awakens Disney
7 5 Onward Disney
8 33 Dolittle Universal
9 Return The Grinch Universal
10 11 Star Wars: The Rise of Skywalker Disney

 

‘Bill & Ted’ Sequel Tops Redbox On Demand Chart; ‘Mulan’ No. 1 Disc Rental

MGM and Orion Pictures’ Bill & Ted Face the Music took over the top spot on the Redbox On Demand chart the week ended Nov. 15, and debuted at No. 2 on Redbox’s disc rental chart. The sequel is distributed on disc by Warner Bros. Home Entertainment.

The third film in the “Bill & Ted” franchise finds the duo, now middle-aged, struggling to fulfill the prophecy that their music will bring about world peace in the future, causing reality to fracture. Its theatrical run was hampered by the coronavirus pandemic, and while it made $3.4 million in limited theatrical release, it was primarily available over the summer through premium VOD.

Landing at No. 1 on the disc rental chart, which tracks DVD and Blu-ray Disc rentals at the company’s more than 40,000 red kiosks, was Disney’s live-action remake of Mulan. The film, based on the ancient Chinese folklore about a young woman who impersonates a man to serve in the army, also had its theatrical run derailed by COVID-19, and instead was released in the United States as a $29.99 add-on to the Disney+ streaming service, making it available to those who paid for it months earlier than when it would become available to all members. It was released internationally in territories such as China that don’t yet have Disney+, but underperformed with just a $66.8 million international box office gross.

The previous week’s top title on both charts, Lionsgate’s Antebellum, dropped to No. 3 on the disc chart and No. 2 on the On Demand chart, which tracks digital rental transactions.

No. 4 on the disc chart and No. 5 on the digital chart was Redbox’s own Chick Fight, about a woman who joins an underground fight club when her life spirals out of control. It stars Malin Akerman, Bella Thorne and Alec Baldwin.

Also new to the list was Lionsgate’s Mortal, an action-thriller about a psychologically troubled young man who discovers that he has inexplicably inherited the supernatural powers of Thor. It was No. 3 on the On Demand chart and No. 6 on the disc chart.

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Rounding out the top five disc rentals was Redbox’s exclusive An Imperfect Murder. On the digital chart, Universal’s actioner The 2nd was No. 4.

Other newcomers making their way on to the chart include Lionsgate’s Guest House at No. 10 on the disc chart, and Lionsgate’s Unhinged at No. 10 on the digital chart.

Top DVD and Blu-ray Disc Rentals, Redbox Kiosks, Week Ended Nov. 15:

  1. Mulan (2020) — Disney
  2. Bill & Ted Face the Music — Warner/MGM
  3. Antebellum — Lionsgate
  4. Chick Fight — Redbox
  5. An Imperfect Murder — Redbox
  6. Mortal — Lionsgate
  7. Friendsgiving — Lionsgate
  8. The Vanished — Paramount
  9. Ava — Redbox
  10. Guest House — Lionsgate

 

Top Digital, Redbox On Demand, Week Ended Nov. 15:

  1. Bill & Ted Face the Music — MGM
  2. Antebellum — Lionsgate
  3. Mortal — Lionsgate
  4. The 2nd — Universal
  5. Chick Fight — Redbox
  6. After We Collided — Open Road
  7. Ava — Redbox
  8. The Vanished — Paramount
  9. Friendsgiving — Lionsgate
  10. Unhinged — Lionsgate

 

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Disney CEO Bob Chapek ‘Very Pleased’ With ‘Mulan’ PVOD Release; Says More Coming

Disney’s first foray into premium VOD distribution of new-release movies into consumer homes rather than theaters proved successful, according to CEO Bob Chapek.  Speaking on the Nov. 12 fiscal call, Chapek said the Sept. 4 availability of live-action movie Mulan to Disney+ subscribers for $29.99 was a success. He didn’t disclose actual unit sales, saying Disney would reveal PVOD data on the virtual Investor Day on Dec. 10.

“From a studio content standpoint, we were very pleased with the results of Mulan as a premier access title,” Chapek said. The title met with adverse publicity (“mostly in the U.S.,” said Chapek) regarding filming locations in China and human rights issues with local ethnic Muslims, but not before Disney was able to determine the value of PVOD.

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Bob Chapek

“We saw enough very positive results before that controversy started to know that we’ve got something here in terms of Premier Access strategy,” Chapek said. “We’ll talk a little bit more that at the investor conference.”

He said offering the movie Soul first to Disney+ subs on Christmas Day reflects the company’s strategy of upping the content pipeline to the SVOD service.

“We thought it was a really nice gesture to our subscribers during the holiday period and provide that as  part of the service,” Chapek said. “I think what we’ve learned with Mulan is that there’s going to be a role for [PVOD] strategically with our portfolio of offerings.”

 

Merchandising: ‘Mulan’ Makes Its Way to Retail

Disney released its live-action Mulan on Blu-ray, DVD and 4K Ultra HD Nov. 10, having announced the street date just four days before. The film famously bypassed theatrical distribution due to the coronavirus pandemic in lieu of several PVOD options tested by the studio.

The disc version arrived with a couple of retailers offering the typical kind of exclusive editions they usually do.

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At Target, the Mulan 4K Ultra HD Blu-ray combo pack was offered as a limited-edition with a pack-in gallery book for $34.99.

Best Buy offered its usual Steelbook edition for Mulan, with a 4K Ultra HD Blu-ray combo pack priced at $34.99.

Best Buy’ ‘Mulan’ 4K Ultra HD Blu-ray Steelbook

Interestingly, discs of the new Mulan were not listed at Amazon.com prior to their release date, and even after, the only copies that show up in searches are offered by third-party sellers.

Among other promotions, Best Buy is giving fans of HBO’s “Westworld” a chance to preorder the 4K Ultra HD Blu-ray Steelbook of the third season and get Steelbooks of the first two seasons for $9.99 each. According to the Best Buy website, however, the season one Steelbook is sold out. The season three Steelbook is listed with a Dec. 8 street date, although the non-exclusive versions of the season arrive in all stores Nov. 17.

Target was running a buy-two-get-one-free mix-and-match deal with movies, books, music, video games, board games and craft activities.

 

Live-Action and Animated ‘Mulan’ Headed for 4K Ultra HD Blu-ray Release Nov. 10

The Walt Disney Co. is going all out for the Nov. 10 disc debut of the live-action Mulan. The film will be released on Blu-ray Disc, 4K Ultra HD Blu-ray, and DVD, and its arrival in stores will be accompanied by the 4K Ultra HD Blu-ray debut of the original animated Mulan from 1998.

The two films also will be available together in a Blu-ray Disc and DVD combo pack that also includes digital editions.

Additionally, the live-action Mulan will be available as a collectible Steelbook at Best Buy and packaged with a limited-edition gallery book at Target, while the animated Mulan will also be available as a Best Buy-exclusive Steelbook.

The live-action Mulan, from filmmaker Niki Caro, made headlines over the Labor Day weekend when it bypassed theatrical distribution for in-home premium VOD, at a price of $29.99 that allowed Disney+ subscribers to unlock the movie on the service. It later became available through digital retailers such as FandangoNow and Vudu. AtlasVPN later reported that the remake had become the most in-demand streamed movie in the world in October.

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Mulan is about a fearless young woman who risks everything out of love for her family and her country to become one of the greatest warriors China has ever known. When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner strength and embrace her true potential.

The live-action Mulan 4K Ultra HD Blu-ray and regular Blu-ray Disc includes a wealth of bonus features, including:

  • “Updating A Classic” — A look at how filmmakers honored the original animated classic.
  • “Mulan by Another Name” — A conversation with actor Yifei Liu, tracing her journey to becoming Mulan, from audition screen test to on-screen warrior.
  • “Being Bad” — See actors Jason Scott Lee and Li Gong transform into the film’s evil duo through training and costumes.
  • “Reflections of Mulan” — Hear what inspired the film’s music and sound, and then listen as Yifei Liu records Mulan’s most iconic song.
  • “The Original Mulan” — Ming-Na Wen, who voiced Mulan in the original animated classic, reflects on that experience and her cameo in the live-action remake.
  • Deleted scenes (some with commentary by director Niki Caro).
  • Music videos, including four different versions of “Reflection” and “Loyal Brave True.”

 

The animated Mulan also comes with several extras, including:

  • Deleted scenes.
  • Various music videos.
  • “Songs of Mulan” — Producer Pam Coats, composer Matthew Wilder and lyricist David Zippel share the process of creating the music for Mulan.
  • Mulan’s International Journey” — Disney filmmakers explain the process by which Disney animated films are translated into as many as 35 different languages.
  • “Multilanguage Presentation” — Mulan was translated into many languages for audiences around the world. In this featurette viewers can hear some of these languages in the musical sequence “I’ll Make a Man Out of You,” including French, Italian, Mandarin, Cantonese, Japanese, Swedish and more.
  • Audio commentary by producer Pam Coats and directors Tony Bancroft and Barry Cook.

 

Report: Disney’s ‘Mulan’ Most Popular Streamed Movie in the World

New data from AtlasVPN suggests the Walt Disney Co.’s live-action remake of Mulan has become the most in-demand streamed movie in the world in October. The research firm, which took 100 of the most-popular movies on IMDb and cross-referenced them with Google Trends data from October, says the movie tops the charts in 53 out of 87 (61%) countries tracked across Europe, North and South America, Oceania, and Africa. Second on the list: Harry Potter and the Sorcerer’s Stone (2001) at 32% popularity.

Mulan made headlines over Labor Day weekend when it bypassed theatrical distribution for in-home premium VOD. Priced at $29.99, Disney+ subscribers (followed weeks later by general consumers) had the ability to own the live action reboot of the 1998 animated musical historical action adventure film.

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After Mulan and Harry Potter, a slew of movies follow, including Hindi romantic comedy Ginny Weds Sunny (2020), Pulp Fiction (1994), The Godfather (1972), Once Upon a Time in Hollywood (2019) and Marvel Studios’ Avengers: Endgame (2019), ranks tops in India, Estonia and Albania, Israel and Japan, respectively.

In the United States, Halloween movies continue to dominate the streaming movie landscape, representing 50% of the most-popular titles in October.

Tim Burton’s classic Beetlejuice (1988) is the second-most popular movie in the U.S., reportedly favored by 37% of the 50 states. The states where Beetlejuice is trending include Alaska, Florida, Illinois, Indiana, Iowa, Maine, Michigan, Minnesota, Missouri, Nevada, New Hampshire, Louisiana, Oklahoma, Rhode Island, Virginia, Washington, West Virginia, Wisconsin and Wyoming.

Mulan movie remains popular in the District of Columbia, Georgia, Mississippi, Montana and New York.

Notably, North Dakota, Delaware and Kansas preferred Hubie Halloween (2020), The Karate Kid (1984) and American Pie Presents: Girls’ Rules (2020), respectively.

Disney is expected to disclose Mulan fiscal data when it reports quarterly results on Nov. 5.

‘Tax Collector,’ ‘Secret Garden’ Top Weekly Slate of New Disc Releases; ‘Mulan’ Now Available Through Other Digital Retailers

RLJ Entertainment’s surprise hit The Tax Collector and Universal Pictures’ The Secret Garden top the slate of new disc releases available Oct. 6, while the Walt Disney Co.’s live-action Mulan remake becomes available through digital retailers such as FandangoNow for purchase at $29.99 after a month-long Disney+ PVOD exclusive.

Also newly available, on Blu-ray Disc and DVD and through digital retailers, is MGM’s remake of the 1983 comedy classic Valley Girl, while 300, from Warner Bros., and Shutter Island, from Paramount, are making their 4K Ultra HD debuts.

The crime drama The Tax Collector was released through digital retailers on Aug. 7 and the following week  debuted at No. 1 on the “Watched at Home” chart, knocking DreamWorks Animation’s Trolls World Tour from the top spot it had occupied for five weeks. Directed by David Ayer, the film stars Shia LaBeouf and Bobby Soto as “tax collectors” working for a Los Angeles crime lord who find their safety threatened by a rival of their boss.

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STX Films’ The Secret Garden is based on the 1911 fantasy novel by Frances Hodgson Burnett. Set in England in 1947, the film follows a young orphan girl (Dixie Egerickx) who, after being sent to live with her uncle (Colin Firth), discovers a magical garden on the grounds of his estate. The cast also includes Julie Walters, Isis Davis and Amir Wilson. The film was released through digital retailers on Sept. 22.

Valley Girl, distributed to home audiences by Warner Bros., is a musical romantic comedy from MGM’s Orion Pictures that was directed by Rachel Lee Goldenberg. The film stars Jessica Rothe, Mae Whitman and Judy Greer (13 Going on 30Ant-Man27 Dresses) as Diana. The film, a musical romantic comedy adaptation of the 1983 classic starring Nicolas Cage and Deborah Foreman, follows a pair of young lovers from different backgrounds who defy their parents and friends to stay together.

Also on Oct. 6, Universal Pictures is releasing American Pie: Girls’ Rules on DVD and through digital retailers. The film is the latest direct-to-video installment in the popular franchise, which began with the 1999 theatrical release of American Pie, about a group of high school boys out to lose their virginity before graduation. Girls’ Rules is the ninth film in the franchise and the first since 2009. It also is the first “American Pie” movie without Eugene Levy, whose career in recent years was reborn with the hit comedy series “Schitt’s Creek.”

A complete list of new disc and digital releases, compiled each week by the Media Play News market research team, can be found here.

Nielsen: ‘Mulan,’ ‘The Boys’ Enter Weekly Top 10 Streaming Chart

Netflix’s total domination of Nielsen’s weekly Top 10 streaming video chart ended for the period from Aug. 31 to Sept. 6, when the Disney+ premium VOD release of Mulan and Amazon Prime Video’s “The Boys” debuted at No. 10 and No. 3, respectively. Netflix had filled all 10 spots on Nielsen’s chart since it launched a month ago.

Netflix’s “Cobra Kai” topped the chart with 2.17 billion minutes viewed, followed by Lucifer with 1.42 billion minutes and Prime Video’s “The Boys” with 891 million. “Cobra Kai” is an original action comedy-drama series based on “The Karate Kid” movie franchise.

The live-action movie remake Mulan, which Disney launched exclusively to Disney+ subscribers at a $29.99 purchase price, logged 525 million minutes — suggesting the PVOD (or Premier Access, as Disney calls it) release resonated stronger with consumers than expected.

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Scott Brown, GM of audience measurement at Nielsen, said the chart underscores the fact streaming video is growing in popularity. Brown said that among homes that can stream video, 25% of their TV viewing is spent accessing over-the-top content.

“Compelling content certainly helps to drive audiences to these streaming services,” Brown said in a statement, adding that the data showcases content’s appeal to diverse audiences.

“We look forward to the continued expansion of streaming measurement and providing the industry with this much-needed competitive insight,” he said.

  1. “Cobra Kai” (Netflix), 2.17 billion minutes viewed
  2. “Lucifer” (Netflix), 1.42 billion
  3. “The Boys” (Amazon), 891 million
  4. “The Office” (Netflix), 843 million
  5. “Criminal Minds” (Netflix), 675 million
  6. “Shameless” (Netflix), 639 million
  7. “Away” (Netflix), 631 million
  8. “Grey’s Anatomy” (Netflix), 616 million
  9. “The Legend of Korra” (Netflix), 541 million
  10.  Mulan (Disney+), 525 million