Netflix Australia to Top 6.1 Million Subs by Year’s End

Netflix is projected to reach 6.1 million subscribers in Australia by the end of the year, according to new data from Media Partners Asia. The SVOD behemoth launched service down under in 2015. Other key Netflix foreign markets include Canada and the U.K. — the latter with more than 10 million subs.

Media Partners Asia estimates that Australia’s online video industry will generate an estimated $2.9 billion in U.S. dollars in revenue in 2020, including advertising and subscription revenue. Over the next five years, the research firm expects the online video sector to grow at 13% compound annual gross rate to reach $5.3 billion.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

The market will be spearheaded by YouTube, Netflix, Disney+ and Amazon Prime Video, with a combined 65% share of total revenue. The most significant local player is Nine Entertainment, which owns and operates two OTT platforms — 9Now (AVOD) and Stan (SVOD), which are expected to have about 9% of total online video revenue in 2020.

SVOD continues to grow rapidly, with revenue climbing an estimated 32% in 2020 to $1.4 billion. By the end of 2020, Netflix will continue to lead the market with $710 million in revenue, driven by the popularity of its movies, series, kids and documentaries. Nine’s Stan is the second-largest player with 2.3 million subs, while Disney+ and Prime Video had 1.8 million subs each. Another key player is Foxtel with 1.4 million subs through its sports (Kayo) and entertainment (Binge and Foxtel Now) platforms. MPA projects the SVOD market to reach $2.9 billion by 2025, a 15% CAGR from 2020.

“We expect subscriber growth to decelerate in the future as the SVOD market is maturing though pricing power will increase as Netflix and Stan see more subscribers moving up to higher priced tier and Disney+ launches a new service under the Star brand,” Vivek Couto, MPA executive director, said in a statement.

MPA contends online video will account for 23% of total digital ad spend in 2020. YouTube dominates with more than 60% of total AVOD revenue. BVOD platforms, comprised of 9Now, 7plus, 10play and SBS On Demand, will close 2020 with a 11% share of AVOD revenue. Online video advertising is expected to expand at a CAGR of 11% over 2020-25 to reach $2.4 billion by 2025.

MPA Secures Ireland Court Ruling Blocking Piracy Websites

The Motion Picture Association, the international arm of the Motion Picture Association of America, has secured a High Court injunction in Ireland enabling Internet service providers to block websites streaming pirated movies and TV shows.

Commercial Court Judge Brian McGovern Jan. 15 ruled there was “significant public interest” under the 2000 Copyright and Related Act granting the orders against ISPs Eircom, Sky Ireland, Vodafone Ireland, Virgin Media Ireland, Three Ireland, Digiweb, Imagine Telecommunications and Magnet Networks.

The ISPs did not contest the ruling.

The MPA, which represents Sony Pictures Entertainment, Paramount Pictures, Warner Bros., Twentieth Century Fox, Universal Pictures and Walt Disney Studios and Lionsgate, among others, alleges upwards of 1.5 million people in Ireland could be illegally downloading/streaming copyrighted content.

Infringing websites included gowatchfreemovies.to, EXTV.ag, 123movieshub.to and Rarbg.to.

The MPA reportedly found that the eight websites targeted had generated more than 6 million visits last October. Several of the sites have also been blocked in the United Kingdom, Denmark, Austria and Norway.

Stan McCoy, president and managing director of MPA EMEA, said the court ruling would safeguard consumers against pirated content, in addition to helping more than 18,000 people employed by the Irish film industry.

“As the Irish film industry is continuing to thrive, the MPA is dedicated to supporting that growth by combatting the operations of illegal sites that undermine the sustainability of the sector,” McCoy said in a statement.